Have you adopted all of the necessary social media tools your business needs to scale your social media program?
As the co-founder of the Social Tools Summit, the first social media conference devoted entirely to social media tools, how they can benefit your social media program, and best practices in utilizing them, it is my job to audit the entire social media for business universe and create sessions based on the types of social media tools that are becoming mainstream in the corporate world. This is the background to the 10 sessions revolving around social media tools that were just announced for the upcoming Social Tools Summit taking place in San Francisco, CA on October 27 and 28, 2015. (read this if you are interested in speaking at the Social Tools Summit).
So what types of social media tools should businesses look to adopt – or audit – at this time? Here’s the list of the 10 sessions … do you have all of your bases covered?
1. Enterprise Social Media Tools
Larger enterprises require a level of complexity in social media management that simple social media dashboards simply cannot provide. From monitoring and posting to analytics and in some cases compliance, enterprise social media management platforms are quickly becoming an all-in-one tool that is a necessary investment for large companies. However, no two platforms are created equally, and optimizing workflows around the various platforms can lead to a significant increase in your social media marketing efficiency. Example products would include Adobe Social, Cision, engage121, Expion, Falcon Social, Hearsay Social, Hootsuite, IBM, Manalto, Oktopost, Oracle Social Cloud, Salesforce Marketing Cloud, Shoutlet, Spredfast, Sprinklr, Sprout Social, and Tracx.
2. Social Media Monitoring & Analytics
Some of the first social media tools were focused on monitoring, and those tools have vastly evolved to transform your listening and monitoring efforts into providing its users an invaluable source of analytics and business data. Example social media tools would include Attensity, Brandwatch, Cision / Visible Technologies, Crimson Hexagon, Digimind, Meltwater, NetBase, NUVI, Radarly, Rival IQ, Salesforce.com Marketing Cloud / Radian6, Synthesio, Sysomos, Talkwalker, and uberVU via HootSuite.
3. Brand & Employee Advocacy
Savvy social media marketers are leveraging advocacy tools not only to empower their brand advocates but also as part of an employee advocacy social business program. Companies providing these social media tools include PostBeyond, Sociabble, Dynamic Signal, EveryoneSocial, GaggleAMP, Influitive, Mzinga, PeopleLinx, SmarpShare, SocialChorus, Social Horsepower, SoCXO, trap!t, Xmplifi, and Zuberance.
4. Analyzing the Business Value of Your Social Media Program
How can social tools help us glean insight as to the business value of our social media activities? A social media analytics and intelligence tool is your best friend at helping you find deeper insights into your presence, your customers, your competition, your content, and ultimately your ROI. There are a number of social media tools that fall into this category, including those from CrowdBooster, Cyfe, Iconosquare, Locowise, Moz, OrigamiLogic, Simply Measured, Socialbakers, SocialBro, Social Report, SumAll, Unmetric, and Zoomph.
5. Content Marketing
Every social media program relies on content, but how do you crowdsource, source, curate, organize, publish, repurpose, analyze, and measure your content marketing efforts? There are plenty of social media tools available to help you do so, including those from AhaAmplifier, Appinions, BuzzSumo, ClearVoice, Contently, Curata, Kapost, NewsCred, Outbrain, PostPlanner, PublishThis, Scoop.it, Skyword, Spundge, Taboola, TrackMaven, Triblio, and Waywire.
6. Visual Social
The next generation of social media is visual social media marketing, with the growth of purely visual social networks such as Instagram, Pinterest, Snapchat, and Periscope. Very few companies are leveraging the immense potential that visual marketing have for them because traditional social media dashboards offer you little help. Fortunately a new generation of social tools purely focused on visual marketing have emerged that can help generate ROI– visually. Some of these visually-focused social media tools include CandidIO, Canva, Curalate, MavSocial, PicMonkey, Piqora, PostCreator, Tailwind, and Visme.
7. Influencer Marketing
Influencer marketing is recognized as a powerful way to tap into communities and extend the reach of brands through help of those with powerful social media presences. Social media tools can help as part of the process of identifying, engaging, recruiting, and analyzing the ROI of your influencer marketing program. Some providers of social media tools and platforms that can help with your influencer marketing include BuzzSumo, GroupHigh, Grytics, Influential, inkybee, insightpool, instaBRAND, Izea, Keyhole, Klout, Little Bird, Onalytica, TapInfuence, Terakeet, Traackr, and Zoomph.
8. Social Selling
Multiple data points already suggest that sales people that use social media as part of their sales process outperform those that don’t. There are a wide range of solutions that can help B2B salespeople become better at Social Selling, including using solutions from companies such as Contactually, HubSpot, InsideView, insightpool. KiteDesk, LinkedIn, Nimble, PeopleLinx, Pipeliner, reachable, relevante.me, rFactr, Socedo, and Triggerfox.
9. Social Customer Service
Servicing your customer in social media where they spend their time is no longer an option for many companies. Social media tools developed specifically for social media customer service can bring a variety of benefits to your support team. Some companies that offer these types of specialized solutions include Conversocial, HelpSocial, Lithium, liveops, Moxie Software, Sentiment, Sparkcentral, and Spredfast.
10. Engagement Marketing
If you’re not maximizing the use of social media contests to engage your communities and acquire new followers, you’re missing out on a plethora of opportunities for your brand. Social media contests apps have come a long way over the last few years and now offer multi-platform support, CRM functionality, and more. There are a number of social media tools available for engagement marketing including those from Agora Pulse, Binkd, easypromos, Heyo, Offerpop, pagemodo, Rafflecopter, Rignite, ShortStack, SnapApp, Social Toaster, Strutta, tabfoundry, Tabsite, Tradable Bits, Votigo, Wishpond, and WooBox.
I believe that these 10 sessions encompass the 10 types of social media tools that every business needs to scale their social media program. Am I missing any social media tools companies that should be in one of the above sessions? What other types of social media tools am I missing? Fire away in the comments below – and see you in San Francisco!
Note: Lists last revised on August 15, 2015