Last year, I wrote about how many in the hospitality industry have created specific pages on their websites designated to their social media presences. These pages began primarily with lists highlighting each hotel’s various social media links.
For example, the Starwood Hawaii brand is comprised of 11 hotels among the Hawaiian Islands. To make it easy for anyone to locate any of their properties on social media, they created a social media page on their website which lists their hotels along with each’s corresponding Twitter, Facebook, and Pinterest pages. Now, anyone who wasn’t previously aware which hotels were part of the Starwood brand knows, and they also now know each has presence on those specific social media channels.
As social media itself has become more visual, especially with the continued growth of platforms like Pinterest and Instagram, hotels and restaurants must adapt accordingly on all fronts. Therefore, these such social media pages which began essentially as lists have been able to evolve visually as well.
An excellent example is the new Social Lounge on the website for Salamander Resort. Although the resort in Middleburg VA just opened last month, their active social media presence is apparent from this dedicated section of the website.
The square frames of each segment vary in size and imagery, creating an overall visually classy look and feel that ties into the resort’s overall branding. Created by HyperDisk Marketing, an emarketing agency in Orange County CA, the goal of the social lounge was to create virtual visual library of the brand’s social media presence.
Twitter, Facebook, Pinterest, Instagram and YouTube are featured in image-boasting depictions of corresponding posts, and the user is able to select and de-select certain social platforms at their leisure, allowing them to create a personalized, picturesque experience tailored to their liking.
By clicking a specific post from the Social Lounge, the post opens along with the caption from whatever social network it came from. If a YouTube video is selected, the user is easily able to watch the video without so much as having to open a new tab. Users can also scroll to the next or previous post in line on the site, subsequently creating a seamless searching system for users to navigate between status updates, photos, and videos.
Seamless integration of social media profiles into a hotel’s website is an excellent way to both spread awareness about their comprehensive online presence as well as draw traffic to the website as well.
Have you come across any other hotels with a similar social lounge?