With huge advancements in technology, business owners have found several new ways to promote their business online. Social media is the top target of every brand as it provides easy connectivity to millions of people from different corners of the world. And the best way to gain the attention of the audience on social media is to post interesting videos edited by video editors.
Studies reveal that the current generation spends around 100 million hours watching videos on Facebook alone per day. On the other hand, the most popular video platform YouTube gets 1 billion hours of video views per day. Snapchat also serves more than 10 billion video views daily and so does Instagram and Twitter. That is why video marketing has become a top priority for all businesses. Many companies, though, are still challenged to develop a strong video marketing strategy.
The Importance of Video Marketing
As already discussed, people around the world spend millions of hours to routinely watch videos, so it makes sense that business owners should find video to be the best choice to showcase their e-commerce products and services. The fact is that videos make things easy to understand to the viewers so marketing professionals prefer this technique to present their products and services to the potential audience. When people get attracted towards your business by watching interesting videos, it naturally boosts brand value and improves returns.
Top Reasons to Start Using Video Marketing with Data Support
There are many reasons why all businesses should use video marketing. Here are some of the top ones:
- Video content boosts brand recall
Studies reveal that an impactful video marketing content can create a solid impression on viewer’s mind. When they remember data presented in your videos, they naturally love your brand as well. This memorable content captures more sales from the market.
- Video content promotes SEO
Reports say that around 65% people prefer to visit the website of the brand after watching marketing video. Hence, it boosts traffic on the website and these visitors can be soon converted into potential customers.
- Video content serves all devices
The great news is that responsive videos can attract an audience from all platforms including mobile phones, desktop computers, and tablets etc. It leads to a more user-friendly experience.
- Video content strengthens the brand message
It is the most effective tool to create a brand identity in the market. When social media users get influenced by your video marketing content, they are likely to become more connected to your business.
Tips for Creating Videos on the Big 5 Social Media Channels
There are five popular social media channels that are commonly used by businesses for brand promotion using video marketing. However, each one of these has their unique pros and cons that suit different marketing goals. Go through the details below to collect essential insights about each of these channels:
Brands that are interested to boost their reach via impactful live videos and potentially viral content find Facebook more useful for their needs. But this channel is not so useful for building a fan base because of its increasingly low organic reach.
- Best for sharing awareness videos.
- Highlights in audience’s timeline.
- Limited lifespan of posts.
- Difficult to embed a call to action.
Businesses that are curious to know preferences and interests of their audience find YouTube more important but it cannot be of much value to influence content based on breaking trends.
- YouTube videos get higher priority on Google search engine results.
- Easy to drive attention of viewers with clickable links.
- The video ranking algorithm of YouTube is quite slow.
- More distractions.
This channel is more suitable for brands that are interested in targeting millennials but the one minute-long limitation means that you cannot create a lengthy form of content on Instagram.
- Owned by Facebook that offers easy to access segmentation options.
- Best to attract the young
- Difficult to drive traffic to your website.
Suitable for brands that are more focused towards young audience but it does not work for brands that are interested to create deeper audience connection.
- Best to target users between 16 and 25 age group.
- Content lasts only for 24 hours.
- You cannot highlight content by using hashtags.
Best choice for improving customer engagement online but cannot develop deeper insights into the audience.
- Live video feature supported by Periscope.
- Easier to tell stories and humanize videos.
- Difficult to target audience from particular geographic locations.
Now that you understand the top reasons for video marketing as well as the pros and cons of video marketing on each of the top social media channels, its time to take a closer look into what are the variety of tools that you can use to implement your video marketing strategy. The following section will cover the best video editing software choices you have for editing videos for the most popular video social network, YouTube, on Windows, Mac, and why it makes sense to use editing software on a PC rather than directly on a smartphone.
Best video editing software for YouTube on Windows
Wondershare Filmora is the top rated companion for all Window based YouTube Video editors. This software tool is loaded with unlimited templates, filters and sound effects that help to create awesome videos online. Social media marketing professionals can also attach multiple videos together by using PIP effect. It is loaded with efficient video color correction tools that allow easy adjustments of your video clip for contrast, saturation, and brightness.
- Highly intuitive video editing platform with a plethora of editing features.
- Ultimate sound effects, royalty music, and fashion effects.
- Advanced audio editing and color correction tools.
- Impressive features including Mosaic, Tilt Shift, Green Screen, and PIP etc.
- Supports multiple video formats.
- Suitable for semi-pros and beginners only.
Here is another valuable video editing tool for 64-bit as well as 32-bit Window platforms. It offers high-quality filtering and recompression ability for processing linear video streams that can be shared on social media.
- Able to process numbers of files.
- Support digital cameras.
- Can create videos with Windows Bitmap formats.
- Needs some improvement in editing power.
This video editor is more useful for beginners and it allows easy personalization of videos with its hi-tech tools. Marketing professionals find it suitable for creating, editing and publishing impactful videos on social media.
- Easy to use.
- Best choice for photo slideshows.
- Loaded with several fun transitions.
- Not suitable for advanced users.
- Users report sudden crashes.
Best Video editing software for YouTube on Mac:
Experts recommend Wondershare Filmora as a top rated video marketing tool for marketing professionals. It is loaded with unlimited video effects and supports numbers of file formats at a time while allowing easy sharing on social media. With Filmora, you can easily split, cut, trim, crop and combine videos with few clicks.
- Advanced color tuning tool.
- Easy to use audio equalizer and audio mixer.
- Impressive action cam tool that allows easy merging of video footages.
- Useful video editing tools such as Jump Cut, Mosaic, Face Off, Tilt Shift and many more.
- Not yet found.
Here’s a great example of how you can easily add text to a YouTube video using Wondershare Filmora:
Here is a beginner friendly video editing software tool that is loaded with several built-in type video animations and sound effects. It allows easy sharing of videos to iPad, iPhone and further to the popular social media platforms.
- Easier to fix shaky videos.
- Great visual effects and background music support.
- Add audio to the video
- Wide range of formats.
An Impactful non-linear editing software that works perfectly with SD and HD video file formats. You can gain access to this software tool with monthly and yearly subscription plans. It can serve your social media video marketing needs with ease.
- Offers compatibility with multiple operating systems.
- Multi-camera editor effect.
- Highly customized interface for video marketing needs.
- Needs some improvement on feature collection.
Advantages of editing videos on PC vs. Smartphone
There was a time when the task of video editing was limited to desktop computers only but today things have revolutionized to a great extent. Many software developers have created lots of interactive apps that can assist marketing professionals to create impactful videos for their social media campaigns directly on their smartphone.
The fact is that in this busy lifestyle of today, no one finds time to sit in front of the computer screen for hours; people need on-the-go solutions for everything. There are unlimited free and paid video editing tools available for PC based video editing needs, but mobile users are also able to access a wide range of video editing applications.
When you have to perform lengthy editing for social media marketing videos, a PC can serve you better but in case of minute editing requirements, the mobile-based tools are quite useful. You will be happy to know that Wondershare has released FilmoraGo for its fans that allow easy video editing on mobile devices. This app is loaded with a variety of features that support easy cropping, rotating, merging and trimming. You can use many other mobile-friendly apps as well including VivaVideo, KineMaster, and WeVideo.
PC based editing tools are suitable for advanced editing needs and are mostly used by expert video marketing professionals. Beginners find mobile editing more suitable for their needs as it helps them to create impactful brand promotion video within few minutes.
If you are also using any latest application on your mobile to edit videos or love to edit them with PC based software; prefer to share your experience below in the comments section. In case if you have not yet downloaded any tool on your device, choose any of the described above and start developing customized videos for your social media pages.Don’t forget to share your valuable experiences with us. Thank you!
FTC disclosure: This is a sponsored post. I only work with products, events and/or companies I believe my readers will benefit from. All opinions are mine. This is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.