It’s no surprise that video marketing is continuing to grow in its popularity. Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week.
YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each month and literally every minute 100 hours of video are uploaded to YouTube. That’s a lot of content! YouTube is the perfect place to attract eyeballs on your videos however it can be a crowded space with everyone competing to get their videos watched.
So how do you get your video seen and drive traffic back to your website? Below are a few tips to get you started:
- It may sound obvious, but it starts with the actual video. As we know, quality content is key and the better and more value it provides to the viewer the more likely you are to share and engage with you. Luckily, creating videos doesn’t have to be expensive or time consuming anymore. We’re now seeing a plethora of tools available to make the process as easy as possible whilst being cost effective for the small business owner. One of my favourite tools to create animated videos is Go Animate. It allows you to create professional animated videos in minutes. And if I can do it, anyone can! They provide all the tools, styles and assets so you can focus on your story. It’s very simple to use and even has a very cool lip-sync feature. Their animated infographic videos are also a great way to spark engagement and stand out from the normal static infographics that we see too many of these days.
- Timing is everything! The first few seconds are crucial – it’s about speed of engagement: you want to ensure that your bounce rate is low and that the viewer stays to the end, particularly as that is where most people add their calls to action. Human beings’ attention span is short… so make sure the first few seconds capture your audience. YouTube measures the quality of your views too – you can check your viewer’s retention rate in the analytics section of your YouTube account (audience retention tab).
- All good content requires a great headline and videos are no different. Ensure your title also uses relevant keywords to help maximize people searching on your subject so they find your video! And use a hashtag in the headline to help them be found once they’re shared via social media networks.
- Make the most of the video description when uploading to YouTube. Don’t just write a couple of words but take the time to write a full description, around 300-500 words of what the video is about. This really helps with SEO and to be found via search engines and on YouTube’s own search. And ensure you put your website url as close to the beginning as possible.
- Optimize your keywords. It really does pay to do some research to find out the best keywords to use. Simply do a search on YouTube to check that the keywords you want to be found for are found on the video results’ first page. Again, this will help when people are searching for videos in your description.
- Have clear and compelling calls to action. If you want the viewer to leave YouTube and come to your website or to a specific landing page then you need to give them a good reason to do so!
- Use YouTube’s call to action overlay. This feature is a simple banner ad that sits at the bottom of your video. You have full control of what you can write and the best part is that there is no cost for this; you only pay for the views you buy when promoting your video with an AdWords campaign.
- YouTube automatically transcribe your video which is great… however they’re not always accurate and keywords can be easily lost. It’s worthwhile uploading your video transcript to YouTube manually; this will help your video get indexed better on Google too. Or at the very least be sure to double-check.
- Add annotations to your YouTube videos. Not only does this help drive more traffic back to your website but it also helps to increase engagement and subscribers on your YouTube channel.
- Ensure your YouTube channel is fully optimised and up-to-date. Take the time to organise your play lists and promote your channel as well as your videos.
Are you using videos as part of your content marketing strategy? What other tips do you have for driving traffic back to your website from YouTube? Please do leave a comment and share!