We’ve talked before about the importance of being on Pinterest and listed important steps to set up a business account on Pinterest. In this article, I’ll show you how to use Pinterest as a tool for collaboration in your business.
Pinterest isn’t the first tool that many people think of when it comes to collaboration, but the visual nature of Pinterest makes it ideal in many respects.
Today I’m going to share three different ways to collaborate on Pinterest: Secret Boards, Group Boards, and reaching out to others.
Reaching Out To Others
This may seem like a no-brainer, but when I talk with other business people and clients, I’ve realized that many people don’t take this step. Reaching out to other people in your industry who are already on Pinterest is a vital step to building business relationships.
This starts in your comments. I’m still amazed at people who don’t respond to comments someone has left for them on a pin. Pinterest isn’t the most social of the social networks, so when someone does this it really stands out. Comment back! Don’t just say “Thank You.” Continue the conversation and say things like, “What did you like about that pin?” or “When you read that article, what was the most helpful piece of advice?” Building on the conversation is key.
Once you’ve built up a history with each other, and they express interest in using Pinterest for marketing, start asking each other for advice or work together.
My Pinterest marketing skills have grown because I’ve been able to build relationships with people like Peg Fitzpatrick, Cynthia Sanchez, Vincent Ng, and Alisa Meredith, etc. Now, if I’m struggling on an image or what exactly to pin, I can turn to my friends for advice and they can do the same with me.
Having colleagues who can give helpful criticism and support is crucial when trying to take your Pinterest marketing to the next level.
One of the most significant benefits of joining group boards on Pinterest is the exposure of your own content. This is vital when you are first starting out. For example, if you join or get invited to a group board that has 1000 followers and you’ve just gotten your Pinterest account up to 100 followers, that extra 1000 can make a big difference on how many people see your content.
Finding high quality group boards relevant to your industry used to be a chore, but with sites like pingroupie.com, finding group boards for your industry is much easier.
Group boards can also help grow your Pinterest account more quickly. If you are providing great pins that are relative to a Pinterest group board and that audience, more people will become interested in your profile, and in many instances start following some of your boards.
Creating your own group board is a great way for you to curate great content for your audience. For example, I had a board called Instant Instagram Tips which is ranked on Google Search. I mentioned this board to Peg Fitzpatrick, and she became a contributor. I then turned that board into a group board for the two of us to pin to. Having just one other person who pins great content makes it a lot easier to make that board a place where people can go to for resources on Instagram.
Secret boards are a powerful tool on Pinterest. We’ll go more in-depth on some power tips for secret boards in a later article. Secret boards are just that, secret. The public on Pinterest can’t see them. You can pin recipes, gift ideas for your spouse, what the competition is doing, or article ideas for your blog…you get the picture.
You can, however, share your secret boards with users you select. This can be used quite effectively in business. I’ve created and shared secret boards with logo designers where I share logos I like, and they pin concepts that they have created. It’s a really fast way to drill down to a design quickly.
Secret boards are also a great way for you to populate your boards before you make them public. I always like to have a board with at least ten pins before I make it public. I create a secret board, pin great content on it until I’m satisfied it will provide value to my audience, then make it public. Just remember once you make a board public from secret, that’s it. You can’t move a public board back to secret.
Even though at first glance Pinterest doesn’t seem like a tool for collaboration, the ability to create secret and group boards really takes Pinterest beyond a platform that’s just for “pretty pictures”. Always keep in mind that both secret boards and group boards really shine when you take the time to reach out to others and build relationships with others on Pinterest.