Pinterest profiles are great marketing tools. You get to share your content, build your brand’s credibility, and reach a new market that wouldn’t have been possible before. There there is something you need to know. When you pin something on your Pinterest boards, only a small percentage of your followers see it. This is why you need to convert your Pinterest network into e-mail subscribers.
Getting these users to become e-mail subscribers is profitable and effective, because
- E-mails can be personalized more than a social media stream
- A message in a customer’s inbox is more likely to be seen and opened than a random social media post
Once users get to your web page, you must provide them something that keeps them there. Sure, they’re interested in the article that brought them there, but you can seize their interest and use it to turn these visitors into e-mail subscribers.
Here are some ways to get more e-mail subscribers from Pinterest.
You’ve probably heard that an opt-in offer is valuable content, that will be a benefit to the reader, and entices the reader to sign up as an e-mail subscriber. These opt-ins can be guides, videos, eBooks, downloads or anything your business does. These opt-in offers are highly effective in gathering email addresses for you, that’s why you see them on so many sites.
Use a Great Image for your Opt-In
It’s important to use eye-catching images for your opt-ins, so they look as professional and interesting as they can. Canva is a brilliant tool to make professional graphics easily and quickly.
Make the Most of your Opt-In Thank You Page
Your thank you page is displayed once a user has subscribed to your site. Many people make the mistake of simply thanking the new subscriber. This is just not enough. Your thank you page is a great opportunity to give your new subscribers an exclusive offer, or a limited-time deal that they won’t find anywhere else.
You don’t need to up-sell on this page. Your opt-in landing page is your chance to introduce your new subscribers to your site and your brand and thank them for signing up. Use it to your advantage.
Pin Your Opt-In Page to Pinterest
Choose which board your opt-in pin will go on, then write a great description of your offer. Tell people about what benefits your free offer will give them. For example, if you had an eBook about weight lifting, don’t just tell people to download it. Tell them that this eBook will give them the inside secrets to building muscle fast. Once you’ve written this enticing description, “pin it,” and watch the subscribers start rolling in.
Keeping Track of your E-Mail Sign-Ups
To keep track of the source of your email subscriptions from Pinterest attach custom URL tracking codes to a pin’s source URL. Now you can track how well your specific Pinterest campaigns are working (and any other social media or email campaign with Google custom URL in your Google Analytics). You can see which pins generate the most e-mail sign-ups, and more importantly, which pins are not doing as well.
If you also use Google Analytics, you can determine the success of your e-mail sign-ups by setting your “Thanks for Subscribing page” as a destination URL.
Other Things to Remember
Make it Easy to Sign Up
Nobody wants to answer 15 questions to sign up for your e-mails. In many cases, it is best only to request the user’s e-mail address and the first name, but don’t make the first name required for subscription.
Show Off Your Best Content
Make strong, eye-catching graphics for your best Pinterest content. Sure, all of your content deserves great images, but on these visual sites, it’s important to make your highest-quality content shine even brighter.
Offer Different Ways to “Opt Out”
There are many reasons why people unsubscribe from an e-mail list. In many cases, it is simply that the frequency of the e-mails is too high. By offering options in your unsubscribe, e-mails subscriptions don’t have to be “all or nothing.” Offer subscribers an option to receive mail at half or a quarter of the current frequency, and you’ll find that many of them will stay. Give unsubscribers an option to connect with you on social media, often they want information from you but are overwhelmed by the sheer number of emails in their inbox.
Now that you’re aware of some ways you can use your Pinterest profiles to get more e-mail subscribers keep posting great content and building your brand.