Substantial Instagram algorithm changes are here! These changes mean big things for all Instagram marketers. Effective content creators in the future will drive engagement through thematic posts and stories – Instagram Stories. The new feature, introduced circa August 2016, allows Instagram content creators to put a narrative to a series of pictures. Stories also allows creators to add filters and artistic effects to enhance photographs.
Stories allow content creators freedom of expression and scale that were previously difficult to achieve on the Instagram platform. Moreover, Instagram Stories is a great way to solidify an Instagram brand in the mind of a target market. Let’s take a look at a few of the ways that you can propel your brand using this new and exciting tool.
Stories Give You an Excuse to Post Most Frequently
People usually do not appreciate having their feeds blown up with tons of posts from the same person. It seems spammy, and if there is no real purpose other than trying to gain attention, consumers will quickly catch on. However, telling a story gives you an excuse to bring your brand to the front of your customers’ minds with more frequency. People expect and even look forward to the next installment. It is a natural human reaction to want resolution to a story. Use this to your advantage to keep eyes on your brand more than ever!
Combining Pictures and Videos
Different installments in your story can take advantage of different Instagram mediums. Combining pictures with videos in a chronological format gives more relevance to each technique. If you are posting with more frequency, mixing up the media type also gives your audience variety that will keep them from being bored.
A New Methodology for Blogging
Forget text blogs – you can accentuate your blogging efforts through Instagram Stories in a way that no other social media platform provides the content creator at this point. You can also break up a highly technical blog into bite size, visual information snacks that are easier for a casual audience to take in. You can use infographics, animation and real life video together to bring a new life to a blog.
Teasing Other Content
Your Instagram has the potential to propel your brand on other social media platforms, not just Instagram. As a matter of fact, if you have content that is better served on Facebook or YouTube, Instagram is a great way to lead into these longer pieces, much like an accessible first single leads into a deeper album in the music industry.
Instagram video is limited to 60 seconds, and this is actually an advantage. You can tease longer video content on YouTube without the temptation to try to put everything into the intro video. The result is a more effective sales funnel that puts all of your content in its proper place!
Sometimes, limitations are great for a brand. The fact that Instagram users have been conditioned for short videos and quick engagement can help you if you know how to use it.
Your products and content are your babies. You could talk for days about the smallest detail. In many cases, creators bore their audiences by doing just that! Use the limitations that Instagram Stories imposes on you as well as the freedoms you gain. Give a quick intro of the best features of your product to entice people to want more. At that point, the decision is with the consumer to continue. People who have been turned on in this way are more likely to enjoy their time with your brand and convert into paying customers. Less is more, so stack the most amount of information into your Stories as possible and watch the positive results.
Showcasing Your Company Culture
Authenticity has always been essential to business, but it is especially important to showcase if you are looking to sell to the Millennial crowd. Transparency is a natural symptom of authenticity, and you can use Instagram Stories to create transparency into your business on your terms. Why not create a story around the milestones in your company? Introduce your target market to your key employees by highlighting their birthdays. Not only are you giving your company a bit of fun, but you are implicitly telling your audience that your company is trustworthy. You can actually keep employees long enough to celebrate their birthdays – this speaks to the authenticity of your brand.
You can even use Stories to explain away bad PR. Give your side of the story in a lighthearted and entertaining way if you are fighting some bad press. In this way, Instagram Stories help you save money on expensive PR agents who would probably just tell you to do the same thing, honestly (as a PR pro, I definitely have).
You have been responding positively to stories ever since you were a child. Why not incorporate Instagram Stories into your current Instagram marketing platform, especially when you consider the reasons above? With the new Instagram algorithm changes set to upend the platform for many content creators, you need to stay ahead of the curve. Making sure that you maintain a relationship with your faithful viewers is a great way to start.