The Why, What and How Facebook is your number one social media platform.
I am sure that you’re familiar with Messenger right! This is the little app that attaches to your Facebook account and allows you to send private messages to your friends.
Just recently Facebook added a few cool features to the app. Now you can add a picture to your story, use filters and add masks to your images to make them super cool and funky. Along with creating groups for conversations.
I think this cool app is revolutionary for the business world, being able to connect with our prospective clients and existing ones instantly, will change the way we communicate in business!
In addition to these quirky features (which I must say are super fun to work with) they introduced Facebook Messenger Bots. You may think this is a little nerdy or only for the robotics world, however, stay with me, I am going to knock your socks off, as we say in Australia!
Let’s look at a few statistics before we get started.
- There are 1.2 billion users on messenger
- Messenger has an amazing 99% open rate – compare that to the 10% email open
Bots are our friends
So what is a ‘Bot”? It’s a generalised term for software that automates a task. Currently, on your Facebook Page, you can automate messages to your fans when they contact you. Basically the Bot turns natural language into structured data. Read more about bots from Hubspot here.
What you may not be aware of is that the user can search for bots inside the messenger app.
Open up your app and type in the search bar ‘news’. You’ll see a selection of bots created by news corporations around the world. From here you can select the news channel and they’ll give you a number of options to engage the channel and its content. Remarkable right?
How can you use bots?
The question is how can you use this awesome tool for your business and increase your sales and leads?
Don’t to run off and create your own bot just yet, however, put that on the list of marketing items for 2018!
You can setup and use bots in your ad campaigns. Use them to increase engagement on your posts and increase your list of subscribers. I’ve given you an example of a bot I found online, I am in no way affililated to this product, this is for example purposes only!
Try this out:
- Open messenger – search for 1800 flowers
- Open the Bot inside of Messenger
- Click on the get started button
Now how cool is this? This is a revolutionary way to connect with your customers without picking up the phone.
There are hundreds of ways to use this technology for business. The first step is to decide on what you want the app to do for your business. Is it to order your product and service, make a booking, give away free training, get them onto your list, or incorporate both into a Facebook ads campaign?
Creating custom Bots for your business
I tried this just recently. I downloaded a software program called manychat.com. It’s a free bot messenger application and can be completely customised to suit your business.
I created a campaign on Facebook that had a budget of $30. My goal was to advertise “Whats new in Facebook Marketing” and send the target market to watch this webinar on YouTube.
I sent up a customised bot with the ManyChat software. My results were as follows:
Ad spend $30 result 28 subscribers, cost per new lead $1.07
These people have subscribed to my messenger app exactly the same way as they would with email.
I can send out broadcasts, continue to engage and update them with what’s new on Facebook and build that rapport and trust. Which we all know will have the end result of sales!
If you’d like to try this, go to my recent Facebook Post and type in the comments “YES”. Experience first hand how messenger bots can be used.
The future is here! If you’ve been wondering how to best serve your client and gain new clients, have a look at the FREE training above to see if the Facebook Messenger bots can work in your business marketing strategy.
Try it now, it’s not going to cost you anything!
Have you been experimenting with Facebook Bots? How about the recently announced Facebook Messenger ads? Facebook and our use of social media is evolving. Make sure you stay up-to-date as customers go mobile and Facebook Messenger continues to offer more functionality for businesses!