Most people don’t rely on info from a single platform to make their buying decisions. When you focus all your energy on 1 marketing channel, you may miss out on other opportunities as well as natural rhythms of the purchasing cycle.
To synchronize email and social media, you should first understand that they serve different purposes. Email audiences are hard-core followers who want to learn and enjoy the subjects you write about on your blog; social media audiences entertain themselves with bite–sized pieces of content. By understanding their differences, you can design marketing campaigns that make it possible for the two channels to feed each other in ways that couldn’t otherwise be possible.
Add an Email Sign-up Tab to Your Facebook Page
Facebook has different types of call to action buttons, which include Contact Us, Book Now, Play Game, Use App, Sign Up, Shop Now, and Watch Video. Using the Sign Up call to action button, you can grow your email list in Facebook. MailChimp lets you do this easily when you integrate your Facebook page and your MailChimp account.
Occasionally Remind People to Subscribe to your Mailing List
When you’re sending an email that contains exclusive content, like coupons and discounts – ask your social network to subscribe to your list before sending.
Don’t just rely on the Sign Up button, write a post and ask for subscriptions or give away a free item like an ebook, white paper or special report. Here’s a great article on free opt-in offers you can use to entice people to sign up for your list. Ask for subscriptions on all your social media networks not just Facebook.
Capitalize on SlideShare’s Lead-Generation Form
SlideShare offers an excellent way to spin blog posts and other content into a SlideShare. SlideShare is ideal for B2B marketers, and you can use it to build your email list. It’s lead generation set up allows you to control how and where the lead-generation form will pop up.
Twitter Lead Generation Cards
If you have a budget and are willing to explore creativity, settings, as well as audiences, you can build an email list inexpensively. Twitter lead generation cards work very well.
Add Annotations to Your YouTube Videos
Annotations allow you to embed clickable links in your videos. By adding YouTube based annotations, you can direct viewers to other YouTube videos. It’s also possible to re-direct people to a website page that captures email addresses.
Include Social Sharing Buttons in Your Emails
This is among the simplest ways to synchronize your social media marketing and your email marketing. Most email service providers have social share buttons for all the most popular networks to add to your email templates.
Add a Call to Action to Connect on Social Media
Add a brief paragraph about the benefits of following you on social media. Add social connect buttons to the email body to maximize your chance of gaining followers. I like to place these under the header area and at the bottom of the email.
Add Social Connect Buttons to Your Welcome Email
Give people a prompt to join your social media networks after they complete the email opt-in process. They may just want your emails, but they may want to interact with you on social media.
Give Unsubscribers an Alternative Way to Stay In Contact
People may unsubscribe from your mailing list for many reasons, the most common being too many emails. On your unsubscription page, add your social network connect buttons and ask them to connect with you on social media. They may be willing to stay in touch, with fewer emails involved.
Share Your Social Media Content in Your Emails
Include mentions of your social media news feed in your emails. You can also announce social media contest winners, as well as other social media events through your email messages.
Share Your Email Content in your Social Media News Feeds
You can find the link to your newsletter by clicking the “View this in your browser” link. Copy and paste the newsletter URL into your social media feed. Your social media followers will be able to view your newsletter and may even subscribe. MailChimp allows you to do this easily on Facebook and Twitter by integrating with these social media accounts.
To connect with your audience across all platforms, you’ll need to use email, social media, content marketing at the very least. By using all your marketing assets, your message will be driven further and will go farther. I hope you find some of the suggestions above helpful in your next campaign. Have you been successful integrating your social media and newsletters? Share your successes with us!