Gone are the days when a business needed to have deep pockets to think about marketing. TV, news, journals, magazines, and billboards were the traditional channels. They were expensive, and you couldn’t measure the reach and the results accurately. Social media has turned the tables around for small businesses. It’s worth your time, as a small business, to have a presence on Facebook. It has a high user base and gives you lot of options to reach your users. But, how do you get started? Here are a few pointers.
Make a Facebook Page
Facebook is very close to reaching the 2 billion users mark. People around the world are hooked on Facebook. The New York Times recently said that users spend close to an hour on Facebook each day. That’s a huge amount of time given to a single channel. Facebook likes to be in control of the user experience.
Facebook doesn’t allow users to promote their businesses using their personal profiles. To give your small business a credible presence on Facebook, start by creating a Facebook page. Choose the right type of page to represent your small business. Based on the type page you select, you can then choose the right template for your Facebook page.
Get a Custom URL for Your Brand
There’s a lot of noise on Facebook. To sound credible with your posts, get a custom URL for your page. Check if the name you want is available. If not, go with the name that’s closest to your brand. Having a custom Facebook URL has its benefits. When you’re sharing social links, having random numbers in the URL doesn’t help a brand. A custom URL helps to cut the noise. Quickly identify one for your Facebook page.
Identify the Time to Post to Increase Your Reach
Your audience needs to hear from you consistently. If they don’t get constant updates from you, they’ll move on. You can’t let that happen. Identify what your audience expects from you. Don’t blindly follow the thumb rule of 2 to 3 updates per day on Facebook. Brands like Huffington Post and Buzzfeed have more than 10 updates per day. You need to understand why your users interact with your Facebook page and leverage that. Check your analytics report regularly to identify your best post times. Experiment by increasing the number of posts. If it works, try doing that consistently.
Be in Constant Touch With Your Audience
It’s possible that you lack vision when you launch your Facebook page. Don’t just give up. Check what your competitors are up to. Analyze the content they post. Are they getting good engagement? Is their target segment responding well to their content? These are the questions you need answers to. Keep in touch with your audience with the right content at the right frequency. Watching your rivals closely helps get your Facebook strategy on the road.
Post Images and Videos for Greater Engagement
Your audience on Facebook needs to be entertained. If that comes from your Facebook page, they’ll flock towards it. Image, gifs and video posts do well on Facebook. Leverage that with a question or a funny quote to entice the reader to comment on the post. This strategy also helps in getting more shares. More shares mean a greater number of impressions. Make sure your content is good enough so that the users interact with it. It’s hard for small businesses to produce quality content continually. You can repurpose old content to churn out new content. Let us say that you have an article discussing 10 ways to provide better after-sales service. This content has done well in the past. You can convert this content into an infographic. This not only changes the content format but also, keeps your Facebook page fresh. It’s your content’s Caesar salad recipe.
Try Facebook Ads if the Budget Allows It
Facebook Ads are very useful. They can help you micro-target your audience with your content. If your budget allows for it, Facebook ads should not be overlooked. Facebook lets you define your goal. There are various goals to choose from. Are you running ads to increase followers, give your content more impressions, drive traffic to your website or asking users to sign up for your product. You can choose from a range of pre-defined goals that Facebook offers you. Define your target audience is the next step to get the number of users you will reach. Try running the ads for different durations to analyze how effective they are. Facebook ads help to spread the word and gain more attention. Since the ad is not shown after a desired action from the user, you’ll won’t get the same conversions like Google Adwords. Define the goal clearly to maximize Facebook Ads.
Facebook has made it easier for small businesses to get up and running in no time. Execute the tips mentioned in this article consistently to get the most out of Facebook. Have you tried something else that has worked for your business? Let me know in the comments section below, and I will add that to this article.