Is there something we addicted to more than social media? We think not. Stop for a second and take a look around. It doesn’t matter if you take a tube, have your morning coffee at the cafe, or simply walking the street. All the people around are checking their phones. And believe you or not, but most of them using social media at that very moment. Today, this activity doesn’t really count as an addiction anymore, but as a usual part of our everyday life.
Scrolling Instagram is a modern kind of replacement for anti-stress balls. And often, we don’t even understand how we explore this or that page, read posts, and then somehow add the product to a cart on a completely different website. This is magic of a social media marketing. You can’t fight it. All you can do is relax and call the bank to raise your credit limit.
However, if you are a freshly made businessman that looks for simple yet effective ways to represent your company on the web, this whole social media thing can help you to achieve the success. When you decide to use your social media for selling products and services, followers’ level boost, or simply reaching the wide audience with a certain idea you know you need to take care of your brand image. And the first item on the agenda is to define the essence of your project.
It is very important for those who want to succeed in establishing the relevant attitude for social media profiles. Remember that foil stamping for design, so you will have no second chance to impress new visitors and make them interested in what you do. We want you to take this chance and will help you with it. Let’s into a list of essential when branding your social media.
1. What are you?
Before you start to tell people about your brand you need to define your identity because this step will determine all your further steps. So, what are you? Are you an entrepreneur? Or maybe you are a member of a big team of professionals that want to reach the audience out with their new product? The rule is simple for both. If you work alone then you can use your photo. If you want to represent your brand as a part of a team then give preference to a branding logo. The same rule works for a cover photo as well.
The cover photo is applicable when it comes to your Facebook and Twitter profiles branding. This is the first thing visitors see, so do not waste a chance to place a well-taken and properly adjusted photo of your product. It is better for you to use the same or very similar pictures for all your social media profiles. Thusly you will be easily recognized by visitors from the first sight.
As you can see from The Five Minute Journal profiles, which is a tool for a positive thinking and a part of the Intelligent Change project, branding logo, and a product image helps to set up a specific atmosphere with a first click.
2. Brand it all!
Do you remember those days when marketing was all about printing your logo on t-shirts, cotton bags, cups, badges, cards? Thankfully, you skip this step when decide to choose your social media for promotion. However, you still need to mark all your content with your brand name. First of all, find your own style of the content representation. Even if you use someone thoughts or share inspirational quotes, you need to show this from your perspective. When you create a unique content such as Instagram photos, do not try to copy someone’s manner of taking photos. Simply take photos of your product in a beautiful environment. Hence, your product will be associated with a beauty and turn into an inseparable part of this termite. Of course, you can use some popular techniques such a flat-lay to make your profile look up-to-date.
3. Ask for a help
If it is your first business and you are a startupper that has no experience in an online business, please don’t be shy to ask for a help from real industry professionals. Using the help of an experienced graphic designer will help you to avoid any problems while designing your social media profiles. This option will be very effective however it is a quite costly one. Yet this should not be any reason to put you off. Since there is an excellent solution for those who don’t have both design experience and money. Search for best social media templates. Just like that, you will know for sure your design corresponds to the latest requirements and adjusts perfectly to a resolution of social media networks. Using template is a quick-fix of all the issues you might face while creating an aesthetics of your profile.
4. Focus on two
We sure you have your personal social media profiles, which you use to have fun and communicate with your friends. Despite the fact this is a casual activity, the whole process of posts creation is very time-consuming. When you do it for your business, the time you spend to prepare the content is multiplied by three. You need to find a gorgeous location to take a picture, then you spend lots of time and find the best photo angle, after all those struggles you need to edit it perfectly.
Then comes the writing. You do your best to compose a catchy text and spice it up with relevant hashtags. When doing it remember all networks require different types of posts. So, if you don’t want to spend your life filling your profiles with a content, choose two to focus one. For example, you can be active on Instagram and use Instagram Stories to promote your latest YouTube video once it is out.
5. Color is a weapon
As you may know, color is just a pact of an anything’s characteristic. It is a scientific fact that color causes a strong effect on people minds. Using a peculiar color combination can make people feel happy, curious, even angry. With this knowledge, you can find out what color combination to use and force your visitors to buy your product. Or you can create an atmosphere of reliance and competence. We recommend you to use the same color palette on your social media network. Also, check if it fits with colors of your logo. Also be aware of the color of the social media interface. For instance, Twitter and Facebook have lots of blue about their interface, so make sure colors you use don’t look ugly with this one. Designing your profile in this manner you will make your business look holistic and boost the level of shares.
This whole social media thing doesn’t end with a design. Even the most beautiful profile requires a proper promotion campaign. So you need to promote a promotion tool. Eehmm…That sounds pretty tautologically but not impossible. When you are sure your profile looks impeccable start to act. Use industry influencers. Let’s say the main industry gurus’ book has just been launched. The news about it is all over the Internet. You know everyone talks about it, right? Use this hype. Read the book and write a review on it. Thusly you will stay noticed because the name of that book is the hottest keyword that blows search engines out. What is more, this is a great chance for you to catch the attention of top industry influencers. Use a controversial name for your post and try to represent your thoughts in a unique and interactive manner.
Also, you need to make a fair evaluation of your content. Check if it is shareable and valuable. Do not confuse your visitors with various vibes and ideas. Be consistent. Define the philosophy of your brand, so your visitors will be able to describe their thought on what you do in one sentence. When you achieve a perfect balance in a design and your content you will see positive movements.
You will see an influx of followers and boost of the conversion level of a visitor into a buyer. Best not to dwell on the number of followers. What you should really care about is the followers quality. Initiate a dialogue between you and your audience. Choose your own social media brand voice. In this way, you will identify yourself as a friendly character or a wise mentor. Try to experiment with your stage types, and see which one gets the best response.
This article is aimed to show you that social media is one of the best tools to represent your brand on the web. Following this tips, you will succeed in establishing trustworthy relationships with your audience, increase the level of sales, and improve your management skills in general.
Do you agree with these social media design and branding tips? Any other tips for our readers that you might want to suggest? Please feel free to comment below!