It’s the era of mainstream social media. Facebook is fun, but you wouldn’t want to waste a whole workday on there. Social media networks are your strongest means of self-marketing aside from a high-profile portfolio, but the bounty of social sites quickly becomes a burden when they all land on your daily to-do list. Unless you have a staff dedicated to your daily Internet presence, it’s best to set a few professional boundaries and goals. Your aims are simple, social media butterfly: you need to get the maximum visibility and presence for a minimum time investment.
Six Social Media Marketing tips:
1. Budget your time
Professional networking through social media is fun and addictive, so it can be a bit like eating your dessert first. If you spend too much of your day rubbing elbows and pimping your work, you’ll have no time left to produce. Nip your media distraction in the bud by deciding how much time to invest – perhaps fifteen minutes per day, or an hour per week. Use timekeeping software like Toggl to keep you honest.
2. Pick some winners
Which social media outlets do you use most frequently? Which do your clients use most frequently? Maintain an active presence at just a few sites, and maintain your presence well. Sure bets like Facebook and Twitter yield the most media bang for your marketing minutes.
3. Bring content, not noise
If you want to get dropped, flood your network with empty and irrelevant posts. If you want to be cherished, update with medium frequency and stellar content.
4. Double up
If you want to establish a broad presence for your company but find that you are tight on time, use apps to write only once but publish thrice. Twitter reposts your tweets to Facebook, and Wordbooker reposts WordPress blog entries.
5. Leave a calling card
How fast can you set up a profile on LinkedIn? Try it. It takes just a few minutes to put your information out there, and no more than twenty minutes yearly to keep it current. A simple Internet calling card on a conspicuous business site makes it easy for old contacts to find you and recommend you to new contacts. Best of all, the process requires very little attention on your part.
6. Crowd source
Are you doing something worth seeing? Give people the tools to share. Activating buttons for Facebook, Digg, Stumbleupon, and Reddit are a long-term investment in your work’s visibility. Social media buttons imply that your work is worth sharing, and make it easier for your fans to claim the bragging rights of discovery.
Social media can give your marketing a big boost in no time if you follow the above tips. In order for social media to help you in the long haul, though, you have to reward people for checking you out. Make sure your personal site is up to date. Keep fun material there for contacts who come for a closer look. Show your best self on your own Internet turf, and then have fun using social media to make your work some new friends.
Today’s guest blog post is from Annie, a social media addict who blogs for HomeLoanFinder, the premiere free Australian-based tool that allows to easily compare best home loan rates.