I have talked about the big channels for podcasts in past blog posts – specifically iTunes, Stitcher, SoundCloud, and Tunein. Check out Share Your Podcast on Social Media and Drive Engagement if you want to learn more about those platforms – in this post I’ll be talking about lesser-known apps that you can use to gain business and promote podcasts.
First though – it’s important to make the distinction between an app, a directory, and a social media site. All of these things can be used by social media managers to promote podcasts or join conversations surrounding different pieces of audio. iTunes is more or less a directory of podcasts: you can find shows and listen to them, even rate and comment on them – but you’ll have to move to a social network like Facebook or Twitter in order to share a podcast or create a conversation around a specific episode.
Stitcher and Tunein are both apps – users are on their smartphones searching for and listening to audio content like radio shows and podcasts. Both have a social component, but remain largely personal experiences. Soundcloud, on the other hand, is a social network through and through, and allows users to share podcast episodes and songs, comment at a specific timestamp, and favorite episodes that they like. Soundcloud integrates well with other social networks as well.
Below, I’ll detail 4 other apps that you can use to join the conversation on podcasting and reach new audiences:
>DoubleTwist is small company based in Austin, TX that creates apps for iDevices, Android, and Windows. People can use their apps to connect their music and podcasts already on their computer or device, or browse for more podcasts and choose new ones to listen to.
To submit your podcast to doubleTwist, visit their podcast submission page and enter your Show Name, RSS Feed URL, and description.
A platform with a funny name in my opinion, Spreaker is a site (and a set of mobile apps), that allow people to listen to, create, and measure podcasts. It’s an all-in-one solution: you can use the site to create your own podcast and measure your audience, but you can also explore podcasts on the site and mobile app, follow podcasters you like, comment and like episodes, and more. In this way, it’s a bit of a social network in itself.
To get your podcast on the platform, Go to the Spreaker sign up page to create an account. Click the Create tab to Upload and Submit your RSS feed. After you have submitted your first upload you can sign up to iHeart Radio. Click on the iHeart icon. Accept Terms & Conditions. They will give you a list of guidelines to follow. Submission is accepted once checklist is complete.
Player.fm can be seen as a competitor to Stitcher and Tunein. It’s an app available on Android and from Amazon apps, that lets you subscribe to podcasts, stream them, or download them for later. Most importantly, it recommends podcasts and audio stories for you based on preferences you set – you can say you are interested in Comedy or Sports and browse content from those specific channels.
iHeartRadio is an on-demand radio app that started primarily for music. Like Pandora, you can choose your musical tastes and iHeartRadio will create a station for you to listen to. You can listen on the web or on the app, but you can also listen to podcasts on iHeartRadio and listen to channels of content in the same way as Player.fm.
iHeartRadio and Spreaker have partnered together to deliver podcasts, so you can find information on submitting your podcaset to iHeartRadio here and follow the Spreaker checklist.
Here at Freedom Podcasting, we submit our clients’ podcasts to as many social media sites and directories as possible. We have a list of 13 of the most important podcast directories which you you can view and check out if you’re interested.
Overall, it’s important to interact with the apps and websites you are submitting your podcast to, so that you know how your audience is interacting with your show and make sure your show is coming up in the places it should be and appearing as you would like. Creating episode art can be important for people to click on your podcast. Commenting on other podcasts and sharing other podcasts can help you become a thought leader on a certain topic.
Hope you found this list of podcast social media apps helpful – and let me know if you use other apps for podcasting or audio that I don’t know about!