If you haven’t heard or experienced Instagram yet, here’s some news – you’re seriously falling behind in your social media usage! Sure, you may have just recently got the hang of advertising your small business on Facebook and LinkedIn. But it’s time to move ahead with your marketing strategy and discover the photographic world of Instagram.
When Instagram was first launched it wasn’t successful. It was a photo-sharing platform which suffered frequent server crashes. Due to some amazing upgrades, it’s gained users and popularity.
From the wonderful filters which ignite an image with life to the exciting addition of Instagram stories, the results have been astounding.
Today, Instagram has more than 100 million active users on a daily basis! As a small business owner strategizing your marketing plan, you can be sure the audience is there. Now it’s up to you to captivate your audience with your amazing Instagram advert.
If the sheer number of users does not convince you, how about this: Instagram is being used by 48.8% of U.S. brands for social media marketing. And this is expected to grow to more than 70% by the year 2017.
By 2016, top brands were posting on Instagram almost 5 times in a week. This is 50% more than the previous year. The question now is, do you want to be amongst these top brands? If yes, then consider Instagram sponsored posts as part of your marketing campaign.
Instagram Sponsored Posts – An Overview
Now you can advertise on Instagram using Facebook’s Ad Manager and Power Editor. Here’s an overview of how to do that:
- First, you need to connect your Facebook page with Facebook’s business manager. If you haven’t set up the Facebook business manager yet, it would be a good idea to do it now. It’s quite easy to set-up since it comes with complete guidance.
- Then connect your Facebook ad accounts to the business manager, so it can use these accounts for your Instagram ads.
- Next, add the Instagram account you want to use for advertising to the Facebook business manager so you can use this connection for advertising.
- Once you’ve created all the links, begin creating your advert using the Facebook ads Power Editor.
Here’s a good step-by-step guide for the entire procedure.
Why Your Small Business Needs to be on Instagram
50% of Instagram users follow brands. No more needs to be said! It’s one of the most effective and powerful ways of getting noticed, of winning followers who not only stay updated with your brand but also help spread the word about your latest product/service promotion.
On the average, Instagrammers share about 95 million photos per day. Imagine how quick and how far your promotional message can spread with the power of Instagram sharing!
Since photographs receive a greater response on Instagram than videos, your advert needs to have a strong, captivating image. Advertising on Instagram is different from advertising elsewhere because, in the world of Instagram, images rule over words. Basically, you have an extremely limited space to write text and your promotion relies heavily on the ability of your image to deliver your message to your targeted audience.
Using Sponsored Posts or Adverts on Instagram
An influencer on Instagram is someone who has a huge following and has a great influence over his followers. Therefore, getting one of these influencers to endorse your business and become a brand ambassador on Instagram would give your business insta-results! It’s a great way to give a boost to your business and earn a good return on your investment on sponsored posts.
It isn’t just about what your brand is saying but it’s also about who is saying it. And if a celebrity or a social influencer is saying something good about your brand then it’s readily accepted by the followers.
Your target customers want to associate themselves with their Influencer by purchasing the product or service endorsed by the Influencer. Not only that, they love to share their latest purchase on Instagram, resulting in more purchases for you.
Did you know that more than 70% of customers share their latest purchase decisions on social media? Why not use this opportunity to win customers for your business!
As of November 2016, Leo Messi was the #1 influencer on Instagram, known to influence about 1.34 million people (on an average) per post! Followed closely by Taylor Swift and Kendall Jenner. Beyonce, Justin Timberlake, and Christiano Ronaldo are also on the list of top influencers on Instagram.
Creating Adverts that Win
Apart from engaging an influencer to promote your brand, you have to be extremely creative with your campaign. On Instagram, creativity wins. Your advert must be designed by an expert, optimized to win followers on Instagram and be an instant hit amongst the Instagramers.
For the fastest result hire a specialist for designing and executing your Instagram campaign, such as Smarketers. Professional designers have the ability to beautify your brand and hit the mark with creative image design, customized advertising space as well as the text.
They have the ability to create an attractive and engaging post, using the Instagram tools like filters. This way, you can win followers as well as customers for your business.
So what are you waiting for? Get active on Instagram and open up a new avenue for your business’s marketing. Post attractive images, win followers and watch your business grow!