Have you seen Tweets where the image has a description on the bottom and clicking the image actually takes you to a website?
They’re the ones that look like this:
Ever sat there scratching your head wondering how you can create one of these Tweets yourself?
Trust me, you’re not alone.
People ask me how to do it all the time. So today I am laying out 2 ways in an easy to follow step-by-step process.
Social Sharing WordPress Plugins
Some WordPress social sharing plugins, like Social Warfare, will automatically create a tweet with a clickable image.
For instance, when you tweet using a sharing button from the plugin, you’ll get a Twitter card with a clickable image, a headline of the article, a brief description, and the website URL, like so:
These elements get set by fields in the WordPress plugin at the bottom of the page where you edit blog posts.
If your blog is set up on WordPress, this is a super easy way to create Tweets with a clickable image.
But what if your blog isn’t built on WordPress? Or even if it is, what if you want to create other Tweets with a clickable image? Then you can use a Twitter website card to make a custom Tweet with a clickable image.
Twitter Website Cards
You can create a Twitter website card in the Twitter ad platform. It is necessary to enter a payment method to access the ad platform, but you don’t ever actually have to pay for an ad. You can create and tweet website cards without promoting them.
To access the ad platform, click on the small profile pic icon in the top right of Twitter and choose the Twitter Ads option:
If you don’t have a Twitter Ads account yet, you’ll land on a page where you can choose the Promote Mode or Twitter Ads option and you want to choose Twitter Ads then set your country and time zone.
That will direct you to a page with campaign objectives. You don’t need to choose one of those. Instead, go to the top right of the screen to access the drop down menu by clicking your name. Then choose the “Add new payment method” option.
Add a credit card (again, you don’t have to pay for anything, but it has to be there) and then you can access the Creatives section to start making your Twitter website cards.
Creating Website Cards
Start by clicking the “Creatives” tab in the menu bar and then the “Cards” link in the drop down menu:
Next, click the “Create new card” button in the top right of the screen and choose “Website card” from the drop down menu:
Now, choose the blue Create Card button and click on the Website Card option.
Next, set an image for the Tweet (use a 1:19 : 1 ratio so it won’t be cropped), write your headline, set the URL you want the click to go to and title the image.
This is what the completed form looks like:
Click the create button and you’re done making the Twitter card. Now, we’ll need to create the Tweet copy and send it out.
Creating Tweets from a Website Card
At this point, the Twitter card is created and you can use it as many times as you like to post new tweets with the card. As soon as you click the “Create” button, you’ll be taken to the cards library where you’ll create the Tweet.
Start by hovering over the card you just created and click the Tweet icon.
This will bring up a box for you to compose your Tweet. Now, just enter your copy and you can Tweet it right away or schedule it for later.
Notice that even though the image is clickable, I still included a shortened link to the post in the copy of the Tweet. A lot of Twitter users are accustomed to finding links in the Tweet copy. I advise sticking with this format to get the most opportunities to drive traffic from your Tweet.
Here’s the finished product of my example above:
Creating New Tweets from a Website Card
Again, now that the card exists, you can always go back and create more Tweets with different copy.
To create new Tweets later, again access Twitter Ads and then click on the “Creatives” tab and the “Cards” link in the drop down menu:
So, if you were wondering how to create a Tweet with a clickable image, now you know. It may seem like a lot of steps but this can be done quickly. And, again, once you’ve set up a card, creating new Tweets with different copy is super easy.
What do you think? Will you start creating Twitter cards? Any ideas on how to get creative with cards to drive more traffic back to your website? I’d love to hear your thoughts in the comments section below!