Just like any other form of content out there, an infographic relies on a killer idea to be effective.
It doesn’t matter if an infographic has stunning design and imagery. Unless it covers something that your target audience cares about, then it’s nothing but a colossal waste of time.
Unfortunately, it’s not always easy to come up with something interesting and fresh.
After all, if you run an active content marketing campaign, you may be required to come up with several content ideas on a daily basis. This would leave you feeling as if your mind is squeezed dry of all creative juices.
But what if I told you that you don’t have to generate new ideas 100 percent of the time? If you only know where to look, you can always keep valuable infographic ideas flowing.
Without further ado, here are seven specific strategies that will keep your infographic marketing campaign fueled with valuable ideas:
1. Repurpose Popular Content
Want to discover a foolproof method of picking a topic that your audience will love? Simple: look for something that’s already popular.
More specifically, you need to conduct a thorough content research using the right tools.
BuzzSumo is one of the few content research platforms that can get this job done. It works like a regular search engine that factors in the content’s popularity and reach in social media when pulling up results.
To use BuzzSumo, simply type in keywords or domains that are relevant to your niche. For example, let’s say you want to create an infographic about email marketing:
BuzzSumo will then provide you with the latest relevant content almost instantaneously. It will also include important metrics that will help you gauge their popularity in social networks like Facebook, Twitter, and Pinterest.
Of course, you should try experimenting with different keyword and domain combinations to beef up your list of infographic content ideas. If applicable, you can also refine your search with the country and language filters on the left.
The main advantage of BuzzSumo over regular search engines like Google is the recency of results. It can always keep you up-to-date with the latest trends and hot topics in your niche.
When researching content ideas specifically for infographics, it’s a good idea to hunt for listicles, statistics, reviews, and how-to articles. This kind of information can easily fit the content structure of different infographic types.
2. Look at Your Old Posts
If you already have an established blog with a decent reader base, then you may already have a goldmine of useful content ideas right under your nose.
By repurposing or augmenting your existing posts with infographics, you not only make your readers happy — you also improve the linkability and shareability of your post. This, in turn, would increase traffic and your content’s rank worthiness in major search engines.
Using Google Analytics is perhaps the easiest way to spot posts that deserve to be repackaged into visual form. After successfully integrating it with your website, go to “Behavior” and click “All Pages” under the “Site Content” dropdown menu. Scroll down to see the list of your most popular content:
Remember that spicing up your blog with infographics should be a precursor to another content marketing strategy. Think about it: if one of your posts already garner heaps of readers, it may already be indexed in search engine results. Take this as an opportunity to get to the first page or even claim the top spot by launching a social media promotion of your infographic.
3. Visualize Important Statistics
If you intend to use infographics for SEO, a great way to naturally build backlinks is to cover important statistics.
Keep in mind that, when citing data in posts, content marketers need to provide links to a valid source. This can be a case study, peer-reviewed research, or an independent survey.
You don’t necessarily have to be responsible for the research yourself. But if you offer the best representation of the data, then content creators will be more likely to link to you. After all, why would they send readers to a full-length PDF report or slideshow presentation, when you can summarize data like this:
Image source: Ooma
When it comes to finding statistics, one of the most reliable methods is to perform a Google search. First, simply type in a relevant keyword followed by the words “statistics”, “case study”, or “market report” — whichever makes sense for the topic you want.
For example, if you’re in the carpet cleaning industry, you can search for:
If you see a lot of old posts, you can filter results by clicking “Tools” and then selecting “Past year” under the “Any time” dropdown menu:
Just don’t forget to cite the original source of your data by the end of your infographic.
Don’t worry — you can be as discrete as possible for this step, so it should not affect your infographic’s design in any way. Feel free to use the smallest font possible or only mention the title of the original source material.
Here’s an example:
Image source: Infobrandz
4. Use Social Media Questions
Social media has always been an excellent platform for connecting with the online audience. It can provide you with user-generated content, organic traffic to your site, and valuable insights through surveys and polls.
If you want to maximize your audience’s response, you need to utilize the content type they prefer.
The good news is, infographics and social media go together like peas and carrots. As a matter of fact, infographics receive three times more engagement in the form of likes, shares, and comments than any other content type. That’s why you should turn your social media questions into infographics whenever you get the chance.
On the flip side, you can also use questions from social media and other Q&A sites for your next infographic idea. Quora, for example, is loaded with questions in every possible niche. All you need to do is type a keyword and let the tool do the work:
5. Recreate Existing Infographics
Just because a competitor beat you to an idea, doesn’t mean you shouldn’t come up with your own version.
This is nothing new in the world of competitive content marketing. You analyze their strategies, come up with something better, and then turn their own weapons against them.
When it comes to infographics, you can pull it off by outperforming competitors in terms of design and value. You can update old information, correct mistakes, or take the data a step further by providing more actionable steps.
A straightforward approach is to scan a top competitor’s blog for infographics. You can also peek at their accounts in image-sharing networks like Pinterest, which happens to have a wealth of infographics in practically every niche as well.
For instance, if you’d like ideas for an infographic on rock music, simply search for something like:
Depending on your niche, you can find hundreds if not thousands of infographics on Pinterest. It’s only a matter of selecting a title that matches what your brand is all about.
Whatever you do, don’t create a blatant ripoff of your competitor’s content. Explore ways to switch things up, such as using a different infographic layout, including your own opinions into the narrative, or delving deeper into areas they haven’t elaborated.
6. Repackage SlideShare Presentations
If you can’t find existing infographics to repurpose, another place to look would be SlideShare — an online slideshow presentation platform.
Whatever your niche, the website should have truckloads of slideshow presentations that can be perfectly translated infographic form:
You may be thinking, “why slideshows and not videos?”
The answer is because some marketers actually turn infographics into slideshow presentations.
Typically, infographics are designed and segmented into sections that can be used as slides. You only need to put the infographic back together and uncover the raw idea behind it:
However, you don’t need to purposefully look for SlideShare presentations that came from infographics. Any slideshow will do, as long as they offer a workable information structure — complete with an introduction, body, and conclusion.
7. Combine Two or More Infographics
At this point, you should already have a handful of infographic ideas figured out.
Congratulations! But will that be enough?
Regardless of how diligent you were with your research, there’s still a good chance that your infographic won’t be unique. That said, you should go the extra mile and search for at least one more infographic and create a mashup.
For example, if you’d like to work on an infographic that enumerates statistics, why not top it off with another section that discusses actionable tips — things that would put the data to good use?
Creating infographics for your website can be a tough ordeal — even if you’re not in the design process yet. With the strategies above, you can breeze through the planning stage as you fill up on ideas that your target audience will appreciate. Good luck and have fun dominating our competition!
Any other infographic ideas that you would add to the above? Please chime in by commenting below. Thanks!