Most people know that blogging is a great way to get traffic to their website and connect with potential customers or clients. But writing a blog post is a lot of work, and only yields so much return.
Repurposing blog posts is the best way to get even more out of the posts that you work so hard to write. By putting in only a bit of extra work, you can use that blog post across many different social media networks and use it to attract more people to your website.
Below is a list of different ways that you can repurpose your content for different social media channels. By having your content spread across various channels, it can reach more audiences and get seen by more people, some of which will likely want to learn more about you and click through to your website.
I recommend that you focus on a few of these and do them really well rather than try to do everything on the list and spread yourself too thin. Focus on the networks that you feel your target audience frequents and that will make the most sense for your content.
Create an infographic or diagram for Pinterest
Take elements from your blog post and put them into a nice graphic to share on Pinterest. If you’re not familiar with Photoshop, there are free tools online like Canva or PicMonkey that are easy to use.
When pinning the image, make sure to link it to the full blog post, and write on the pin that they can find more info by clicking through. Also make sure to include your url in the actual image, just in case people reuse the image without linking back to your site.
Do a periscope (or a few)
Periscopes are live-streamed video in which your audience can interact with you and ask you questions. After you publish a blog post, hop on Periscope and talk about your post. You can direct people to your blog to read the full post (tips on how to do that here). You can even do multiple periscopes on the same topic over time in case people weren’t able to catch your original one.
Create a video for YouTube (and Facebook)
Take your blog post and turn it into a video for YouTube. YouTube is owned by Google and a lot of people use it as a search engine to find what they are looking for in video form. You can reach a lot of new potential readers this way. The easiest way to create your video is to record a talking head video of you repeating what’s covered in your blog post (don’t just read the post though!). If you don’t like being on camera, you can also create slides and flip through them as you talk (these could then be repurposed on SlideShare, see the item below).
Videos also do very well on Facebook, so you can kill two birds with one stone and post your video on Facebook as well.
Create a SlideShare presentation
Take your blog post and put it into a PowerPoint or Keynote presentation and upload it to SlideShare. Make sure to add some nice images and a title page. Putting in the effort to make it look nice will help your SlideShare get read and shared more often.
Post your blog post on other publishing platforms
If you don’t mind having copies of your blog posts in other places online, there are many publishing platforms where you can share your posts that can help get your content in front of new eyes. For example, Medium is very popular, as is the LinkedIn publishing tool. You may have to edit your posts slightly to fit in with the platform, and don’t forget to add links to your site in the posts so that people will click through to your website.
You can also combine some of these options to make content creation even easier. For example, do a few periscopes, download the recordings and then put them together into a video for YouTube and Facebook. Some of your slides from a SlideShare could be used on Pinterest. Or as mentioned, the slides can be recorded into a video for YouTube. Once you have enough, you could even combine multiple SlideShares into enough content for a webinar.
There is no end to how creative you can be with repurposing your content. Not everyone like to consume content the same way, so by repurposing your content, you have the potential to reach many more people. With only a bit of extra effort, your blog posts can do more for your business and help you drive so much more traffic to your website.