Are you part of a bigger social media program?
More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business.
If you own one of the many larger businesses that use employee advocacy programs to help build their social media, then you understand that the employee is a crucial part of the process.
You may have some work to do if your own employees aren’t in love with what you have to offer the social media public.
If your employees aren’t your biggest fans, you’ve got problems way bigger than social media ~Jay Baer
Here are some ideas that can help your company stay the fan favorite of your employees, and learn how these psychological triggers can help balance the way your employees are seeing your business.
#1: Create Emotional Energy
With any employee advocacy program, one of the best strategies is to continually keep your worker bees happy.
One of your options in creating a positive emotional environment is to continually keep your employees mentally healthy.
When you build a fun atmosphere around your business your employees will, not only have fun, but will have creative and productive boosts for your business.
A great example of a fun workplace is Google, and you already know some of the cool stuff they work on over there every day.
#2: Build Relationships
I can understand how busy that an owner of a successful business can be at times. There are so many things that you have to keep up with in a business, not to mention the online strategies of it all. However, it is important that you take the time to get to know your employees on a personal level.
This is important because not only will you be able to capitalize on point #1 and create fun environments around what you know about them, but you will also create a bond with that individual. When you do this, you create a strong tie between your business and this person that builds a brand ambassador for you in the future.
Relationship marketing doesn’t stop behind the closed doors of your business, but it must continue as you work to get to know and understand how your employee advocacy program is probably even more important behind those closed doors.
This is where the magic happens for you.
In turn, this person will start to enjoy the environment you have created for them and will start to assimilate that emotional state of mind into a personal feeling about the business brand itself. They start to feel connected and part of the whole process because you have made it personal in their lives.
Since most of social is about personal profiles, not only do you have an employee that will do what you want them to do while at work, but you will also have an advocate that will be excited about what is happening with the brand while they’re off work as well.
#3: Let Them Own It!
While you own the business and the brand, it’s always a great idea to open up the floor to your employees so they can be a part of the exciting new changes that are happening with your business.
Studies have shown that when you allow your employees to become an intricate part in the decision making process, they are more liable to promote your business on social media than promoting their own personal updates.
Have regular meetings so you can understand their opinions about the business and what they think about the product and brand. Learn their views on why they think it should change or listen as they tell you about a conversation they had with another person, and how they think the business can benefit.
You have more eyes and ears on social media when you have an employee that personally feels connected to the brand because they will treat this business as if they own it. That’s good because the more of these senses you have out there on social media, the better off you are to make a product and service that is going to be great for your customer.
Especially when it is being evangelized by an employee that loves it.
The Final Thought
While a lot of small businesses hold their ideas and decision making processes close to their chest, the brand that opens the door to allow the employees to have a part in this process is crucial to building a tight-knit organization that will thrive in the social media environment.
Employee advocacy is an important part of the successful process of business because your employee’s must be directly related to the product or service that you are trying to sell.
These psychological implications, while not directly related to a social media strategy, they are indirectly related to it. When you create an employee advocacy program that is dedicated to making your employee excited, more creative, more productive, and having a mindset of building this business as if it were their own, then you have successfully built something that will last in the social media industry.