How Do I Grow My Business?
“I found you on google.”
That’s what the majority of leads that come to our business say when we ask the question: how did you learn about us?
We love collecting leads. They come to us while we’re sleeping, boating or playing music. Capturing leads autonomously feels great, and it’s a sign that your business is growing. Do you have a lead capture system for your business?
Setting up lead capture isn’t complicated. Lead capture tools can be anything from an email opt-in, to a google form or even just recording customer information on an excel spreadsheet after they reach out to you. Old school lead capture systems can be in the form of paper surveys or raffles, but we’re not going to talk about those now because they don’t use the magic of the Internet.
To do it better, we set up lead capturing websites which are available to collect potential client information 24/7/365.
I’m Ready to Capture Leads, Now What?
So you’ve got your lead-capturing website set up. You know people can benefit from your service and your site looks reputable. If you’re not getting leads, it’s probably because you’re not getting traffic, or you’re getting the wrong type of traffic. So how do get more traffic to your website?
There are 1,001 ways to get traffic to your website. In this article, we’re going to talk about our favorite way. It’s best for people who are:
- Discuss subjects which require expertise
- Seeking to expand their network and industry expertise
- Want to create content people will enjoy
This system is called Podcasting for Business. It’s content marketing for people who don’t have the time to sit down and write up blogs and edit photos, or who are doing all that and want something new and different. It’s a form of blogging where you create an Internet radio show and have your team translate/reproduce your words to maximize your search engine exposure.
Here’s how it works…
Podcasting For Business Owners
Talking about your industry is the fastest way to explain complex ideas which only you, the business owner, can explain. No one else can do this because you’re the expert.
As the expert, you can record either your own content or you can jump on the phone with people who can tell your story. Deciding how to do this is critical, and I want to explain three example clients and how they can produce a show that will drive leads.
The Puerto Rican Lawyer Who Needs To Be Recognized as an Industry Expert
Say you’re a Puerto Rican lawyer seeking medium sized businesses who wants to avoid taxes by moving their incorporating documents from mainland states to Puerto Rico. You’ve got a service which provides them everything they need to establish residency, pay territory taxes and meet all the local Puerto Rican requirements. You know it’s a valuable service because the last 5 companies you’ve moved have all saved 14-20% off their taxes and have fewer compliance challenges than in the mainland United States.
To market to potential customers, you simply record a call with the customers you’ve had success with in the past and have hour long conversations with them regarding the effect that the move has had on their company.
You take this recording and send it to your team. They will create a search engine optimized blog post that ranks for the keywords you and your client naturally discussed. All the keywords you mentioned will be typed in and optimized for, and all you had to do was record a single hour long conversation. You do this a few times, and you’ll be ranking on top of the world for all Ley 20/22 keywords that medium sized business owners will be looking for.
The LASIK Eye Surgeon Who Wants More to Come in For LASIK
Say you’re a LASIK eye surgeon in San Diego who is seeking more people to come in and get their eyes permanently fixed with your safe and permanent process. You know you’ve got a 99.9% success rate, a comfortable process for treating patients, financing options with 0% interest, and you’ve got hundreds of success stories. How do you make content based around these experiences?
You could do 15-minute interviews in which you discuss the benefits of the surgery with people who came in the past. Each individual will have different stories from the athlete to the librarian. Each will have different benefits to discuss. As you record these conversations, you just send them to your podcast production team, and they will build podcast blog posts. You’ll show up in YouTube, iTunes and on Google for this single bit of content. Everyone seeking information on how to improve their eyesight in the area will see your specific content and the long form will help build their confidence in your services.
The Sustainable Architect Collecting Industry Expert Thoughts to Up His Domain Expertise
Say you’re an industry-leading architect who wants to be known as the best in the world for sustainable building design. You could connect with all the other leaders in the space and record a conversation around what specific expertise they hold. Because your show features the best in the world, the best will seek you out to be a part of the show. Because you have the best in the world, the business leaders seeking the best buildings will find you and your show because you not only know all the best, but you become one of the best because you’re associated with them.
All you have to do is record your phone call with the experts, and send the recording to your podcast team. They will write out all the best keywords and a blog around the subject. This blog and the audio will be found when people are exploring for information on the subject, and you’ll start collecting leads from the best in the industry.
All you’ve got to do is record conversations with people who naturally promote your business. Then you send those recordings to your team, and you’ve got a website and lead generation tool to grow your business at scale while leaving your time open to grow your business in other ways.
It might be a challenge to develop a team that can take your recordings and turn them into media that attracts people and ranks on search engines. You need someone who can polish up the audio, set up the distribution feeds and make search engine visible content. If you want to fast-track this process, you may want to hire a professional podcasting company.