Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online.
It can also play an essential role in helping customers find you online.
As NAR statistics continue to show, the Internet and social media play a significant role in the home buying process.
Today, 90% of homebuyers are rushing to the Internet to research, find answers and clues to what their next step might be.
That statistic proves that an integrated marketing strategy, one that incorporates various social channels, isn’t just good business, it’s a must for any real estate professional eager to build a solid online reputation.
If you’re struggling to make the most of Twitter within your business, the following six steps will help you take advantage of all that it has to offer!
Optimize Twitter to Maximize Real Estate Results
1. Optimize Your Bio
There are many ways to optimize your profile, but the main one we are going to focus on is your bio or the “about” section. Your bio is the first thing anyone visiting your profile will read when deciding whether or not they want to follow you.
It is important that you take time to craft your bio, including essential details about your business while injecting fun tidbits about who you are personally.
The biggest mistake you can make is doing nothing but talking shop. While you want to share your skills, education and pertinent business information, it’s the human elements that will connect people to you.
- You have 160 characters of space as opposed to the 140 you are limited to in a tweet
- Remember: People connect with humans beings, so make you approachable. Express what interests you and what topics matter most to you
- Topics of interest and the details that make you unique help others feel like they know you better, resulting in more conversation with like-minded individuals
- The words you use in your bio are searchable keywords so keep them specific to what you want to be found for (e.g. your hometown or company name)
2. Use Twitter Lists
Twitter lists are a way to group users together based on a common theme, interest or industry.
For example, you could break your lists down based on vendors, previous clients or industry experts. You could also create lists based on your passions and interests.
The idea is to make your stream of Twitter content manageable. Instead of trying to remember everyone you follow, lists allow you to organize and categorize the people you follow.
This will let you quickly and easily connect with the followers you most engage with. Rather than bounce all over Twitter trying to keep up with your favorite content or tweeters, use your lists to stay on top of your stream without it feeling overwhelming.
So the next time you log in, instead of fumbling around for someone to retweet or to find a conversation to get involved in, just hop into one of your lists and see what conversations are happening.
To create a list:
- Go to your Lists page
- Click Create list
- Enter the name of your list, a short description, and whether or not it will be public (anyone can subscribe to the list) or private (only accessible to you)
- Click Save list
3. Follow people with similar interests
Find people to follow and connect within Twitter directories such as WeFollow. Both sites can introduce you to Twitter users that have the same interests as yours.
Follow them and observe their tweets to get a feel for what and how often they tweet. You will also want to pay attention to how they interact with their followers. This will allow you to begin creating your own voice and rhythm
You may also try following the people they are following, but make sure you read their descriptions and visit their blogs to ensure a right fit.
Staying focused on your niche or location will make it easy for you to build a community centered on similar interests.
4. Get into the conversation
Read what the people you are following are up to and reply if it interests you.
For example, one of your followers is discussing an Open House. They’re talking about ideas for the coming weekend and how they are using a new marketing tactic.
A great way to start a conversation is to reply with your thoughts or feedback. Get involved by asking a question or even offering your own advice.
The bottom line? Don’t be afraid to interact!
5. Share content and update your status daily
One of the biggest struggles for busy real estate professionals is content creation and curation. The question is always where to find it, what to talk about and how to best manage it.
So, let’s pull back the curtain and demystify how social media managers find content on a daily basis and give you a few ideas on where you might have content hiding.
- Dependent on your target audience, you can share anything from photos of your latest closing (including a big congratulations to the lucky new homeowner) to a picture featuring your agent of the week. People tend to forget that you can share photos on Twitter as well as Facebook.
- Links back to your latest blog post.
- Details about an upcoming event you are promoting or a local charity that you support.
The sky is the limit – just think through what content you have on your website, blog and other marketing materials such as flyers or newsletters.
Repurposing your content as well as content created by your brand is the name of the game!
6. Integrate Twitter with Your Blog
Last, but not least: don’t forget to integrate Twitter into your website and blog. If you’re using Wordrpess, you can easily do this through social plugins or widgets.
This will allow readers to connect with you on Twitter and easily follow you with the click of a button.
You also want to make sure that each time you post to your blog, you’re tweeting it out to your followers. Don’t let all of that great content you’re creating go to waste.
Keep it in front of your Twitter followers on a consistent basis!
Your Turn! How are you using Twitter to market your real estate business?