I recently introduced a Microsoft Office Small Business Academy webcast in my How to Build Your Social Media Dream Team post. After watching the webcast, here are my thoughts on how leaders can apply the knowledge to their organizations and marketing employees. Note that you can still catch the replay for free by clicking here)
Two Types of Employees: Renters and Owners
Have you ever worked in an organization where people were clocking in and out, not adding value to their jobs, and doing the least work needed and not being proactive in what they were doing?
What about a company where employees were proud of their jobs, always offering ideas on how to better improve them? Employees who might stay past normal work hours because they wanted to spend extra time to bring their work to fruition?
I have seen these two broad types of employees in companies that I have worked for as well as those that I have hired for my social media agency. The proactive employee is owning their job and making it their source of pride. The other employee type is “renting” their position at the company to pay the bills. Understanding this can help you better assess current and future employees Are they renting or are they owning their job?
The webcast made it clear that one of the mistakes – of many different ones – that small business owners make is waiting too long to let someone go. If you think you have renters on your team, give them achievable goals to transform them into owners. At some point, you will want to do both yourself and them a favor by allowing them to find a more suitable environment where they might become the owner.
Four Types of Leaders Your Organization Needs to Thrive
There are many ways to analyze employees. The above analogy of renters and owners is an easy way to gauge if your employees are investing in your company. But, it takes many personality types to run a successful organization.
The webcast reminded us that we often want to build a team of superstars. Unfortunately, that doesn’t always create the best team to have. You need different types of leaders to be successful. The four mentioned in the webcast were the visionary, operator, processor, and synergist.
The explanation goes like this: If you are reading this post, you might be the leader, who is often a visionary. Unfortunately, it takes more than one person to get the job done, and you don’t want to get lost in the weeds of details. Who do you hire then? If you hire another visionary like yourself, nothing will get done! That’s why the next hire should be an operator – “ruthless doers” who gets the job done and loves handling all the details. If you’re leading a social media program, you don’t need another social media strategist. You need someone who is going to create the content, manage your community, and engage influencers, which in this case would be an operator.
Most organizations have more than two employees, so who are the other leaders you might need? As your organization needs to scale over time, your business operations will become more complex. You will need to bring in someone who can help you scale through the introduction and implementation of processes and systems. I covered this topic at Social Media Marketing World some time ago when I spoke on how to scale your social media operations. I talked about implementing processes as one of the ways in which to do so. For instance, have you even documented the work that your social media marketing team is doing? Experienced agencies are good at doing this, but what about your organization?
The final two types of leaders are the processor and the synergist. The processor creates and puts in place processes in to help you scale. This position will always be “head-butting” with others as others will have to adapt to the new system. That leaves us with the last type of leader: the synergist. The synergist is a developed learning style which brings the entire team together to work as one.
This combination of visionary, operator, processor and synergist make a great leadership team.
Know Which Type of Leader YOU Are
You want to make sure you hire complementary people to your type to round out your leadership team. How do you do so if you don’t know which kind of personality you have? The webcast presenter created a free tool to help you assess which personality type you are. Once you know this, you can then hire the right people to complement your strengths. You can access that free assessment by clicking here.
These are my takeaways from the webcast, and it’s only a fraction of the entire content. If this has peaked your interest, please check out the full webcast and advice for your marketing employees by registering here.
So, are your marketing employees owners or renters? Feel free to chime in on your thoughts.
FTC Disclosure: This is a sponsored post. I only work with products, events, and companies I believe my readers will benefit from. All opinions are mine. This is disclosed in agreement with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.