E-mail is an important tool for staying in touch with potential customers. By using a 3rd party email service provider, you’ll protect your precious domain name from being blackballed as spam.
MailChimp is my favorite. This popular email provider specializes in working with small businesses. They have a freemium business model. With their free account, you can email up to 2,000 email addresses and send up to 12,000 emails a month. That’s a lot of emails!!! In addition to sending email, they teach their clients how to use their product with easy to understand articles and videos. With MailChimp, you can engage and keep a loyal customer base.
Social Media Examiner released a study about commercial social media effectiveness. The study found that 91% of surveyed businesses believed that social media networks increased brand awareness. Dedicated customers share your Facebook page links with their friends. Once their interest is piqued, new readers navigate to your blog to learn more about your services or products. From there, they click on links to your website.
Businesses say that in addition to increased publicity for the brand that traffic to the business’ websites and search engine rankings improved once they began to use social media. At the same time, marketing costs dropped. All of this happened with as little as 6 hours per week spent promoting the business with social media. This is why developing a social media presence is important to remain competitive.
Can you blend social media and email marketing? MailChimp makes it easy! Here are 5 ways to use the MailChimp email marketing platform for social media marketing.
Here are some methods that you should learn to use:
1. Integrate MailChimp with Facebook and Twitter
There are 2 benefits to integrating MailChimp and social media:
In your account area, under Integrations, you’ll find the ability to integrate your MailChimp account with Facebook and Twitter.
1. Push your email to your newsfeed
With MailChimp’s easy integration you can send your entire newsletter to your Facebook profile or business page and your Twitter account. Only want to share 1 article on your newsletter with your social media accounts? MailChimp will let you customize the link that it pushes to Facebook and Twitter, just use the blog post URL instead.
Why would you want to do this? To give your audience a taste of what they’ll receive in their inbox and entice them into subscribing to your newsletter.
2. Add a newsletter subscription form to your Facebook page
This makes it quick and easy for your social media fans to get your marvelous newsletter they just read in their newsfeed.
2. Embedded Video
MailChimp simplifies embedding videos from Vimeo, YouTube, Maker.tv, Vzaar, and Wistia with an easy to use video player content block. Just drop in your video URL and you’re off and running. MailChimp pulls in an image from the video and when your readers click on the video they are taken from the email directly to the video.
3. Social Share Buttons
Your Facebook followers will love it when you enable MailChimp social share features! Place the buttons in your newsletter so your readers will be able to share your nuggets of wisdom with their friends and followers. Once Facebook has permission, 1 mouse click will share the links. They can also share with Twitter, LinkedIn, Pinterest, Google+, and Instapaper or email your newsletter to a friend.
You can keep track of the results of your email campaign with MailChimp, too. It will keep track of which link is clicked in your newsletter and how many times each individual clicked a link.
4. Social Follow
By using these buttons in your newsletter, your readers will be able to follow you on all your social media accounts. MailChimp will let your readers connect with you on up to 10 networks from Facebook, Instagram, Dribbble, Twitter, Soundcloud, Spotify, LinkedIn, Github, Houzz, Youtube, Vimeo, Vkontakte, Pinterest, Vine, Google+, Medium, Tumblr, Reddit, RSS, send a contact email link, and a website link.
5. Social Profiles
MailChimp Social Profiles compares databases of public information to the information your readers give you. The more information you have about your customers, the easier it is to create effective advertising and email campaigns. Better ads and emails increase your opens, reads, and clicks and give you more sales.
MailChimp can organize your readers to determine their influence. This lets you identify the most influential readers in the group. Rank is determined by their social network activity and information about their friends’ list.
Another way that MailChimp can organize your subscriber list is by social network. There are many ways to use this option. Send out a special promotion or event to Facebook or Twitter readers only. Send promotions to narrow groups of subscribers, by age or gender. Your best readers may appreciate special promotions that recognize their loyalty.
MailChimp is amazing! MailChimp is always proactive in instituting new features and abilities which give your business more reach and market share. With MailChimp’s features, your business can create, maintain and foster a brilliant and positive social media presence.
How have you used your email marketing in your social media presence? Let us know in the comments below.