Traditionally, your email marketing list and your social networks have been 2 different groups with separate marketing strategies. You target each differently. But this doesn’t have to be the case. Chances are, many people on your email list are on social media too. In this article, you’ll learn how to start integrating them.
Why Combine Email and Social Media?
I’ve been asked if combining just reaches the same people you already have on your list. Yes and no. Yes, you are reaching the people that subscribe to both your newsletter and your social media accounts, but you’re also reaching the people who only connect with you in 1 area. The type of communicating you do through your newsletter is very different than how and what you communicate on social media.
Newsletter subscribers get in-depth articles. They see the professional side of you. Email subscribers don’t interact with you often, but instead, take in your knowledge. And when an email subscriber replies to your newsletter you know they are very interested in your products.
Social media, however, gives people a chance to get to know you and personally interact with you. You’ll find out what your potential customers want and need. They see you as a human and this increases their trust.
When you use email and social media combined, you cement your authority and they’ll come to you rather than going to someone they don’t know.
Search Social Media for your Current Email Subscribers and Connect
Facebook and many other social media platforms allow you to import your email lists. Once you do this, the platform will pull up a list of all those on your email list that have accounts on that platform. All you need do then is send a request for connections. Take time to do this with all your social media accounts. This will allow you to connect with your email subscribers in 2 areas, one a bit more relaxed than the other.
This step is really easy with MailChimp social profiles. This is a paid feature that pulls in your subscriber’s social media accounts and lets you connect with them. It’s so much easier to use than uploading your list to a social network. Click on your list >> stats and in the dropdown area you’ll see social profiles. Click on the social network to see all your subscribers. Click on the individual subscriber to connect with them on social media. Easy peasy lemon sqeasy!
Get New Email Subscribers
Now it’s time to get your social media followers to sign up for your email list. Facebook makes that easy. You can design a special tab for the purpose. Make a special offer to Facebook followers if they sign up for your email list. Give them a discount on your product or service or you might offer them an exclusive white paper or ebook. Whatever the incentive, make sure they know it is only for new subscribers. This will be more reason for them to sign up.
On other social media outlets, make sure you announce everytime you release a newsletter. Post tidbits from your newsletter or mention special offers that your newsletter subscribers are getting. Get them curious to know what you offer in your newsletter. This is easy with MailChimp’s Twitter and Facebook Integration. Feed a copy of your newsletter directly to your Twitter feed or your Facebook profile and business page.
Where to Send People
When you give social media followers a link to your website, create a special subscription page for them. This is especially great if you’re offering a special deal or coupon. This will help you track where your subscribers are coming from in your Google Analytics.
Make sure there’s either a link to your newsletter archive or a couple of your most read articles. By giving people a glimpse of the kind of information they will be receiving if they sign up for your newsletter, you let them know it is worth giving you their contact information.
Today you must meet your potential customers in every aspect of their lives. To stay ahead of the competition, you need to be available to listen to their concerns and answer their questions. They need to see you as not just a concept behind a product or service but as a person who can relate to them. By combining the “knowledge” part of your personality (email) with the “human” side (social media). You allow them the best of both worlds, and this will translate into greater trust and more business.
Do you use MailChimp as your email service provider? Have questions? Join me for my MailChimp help call every Wednesday at 10am Pacific time. Feel free to ask questions on Facebook and Twitter with #mailchimphelp.