Instagram branding continues to be one of the best ways to brand your business out of any social media outlet available to the market. The company is consistently expanding with new tools like Instagram Live and Instagram Stories – tools that can help to brand a business. Here are some vetted tips on how to use Instagram branding to ensure that everyone knows exactly what your business is all about in 2017.
Using the Visual in Instagram Branding
Instagram has always been about pictures, and now, moving pictures (movies, slideshows, etc.). You can actually go overboard with the placement of your physical logo if you incorporate it properly. Adding small watermarks to your photos in a corner of each picture is one option. Make sure that you also brand the placement of this logo by putting it in the same place every time.
You can also include your logo in the content. For instance, content creators such as the Hodge Twins place their brand in every picture, up front and center. You may say that you do not see any watermarks! This is because the Hodge Twins’ brand is the fact that they are twins with extraordinary physiques. They are both in every picture, and they are always showing off their physical prowess.
Using the Audio in Instagram Branding
Your brand can easily be a call or a catchphrase that is worked into every piece of content. This strategy works especially well for content creators, especially vloggers, who rely on their personality (and ranting) to sell. Audio features are becoming more robust alongside video on Instagram, but you can brand your videos quite simply by repeating the phrase during each piece.
One of the best ways to use audio is to draw attention to the new Shoppable Instagram tool that connects content to ecommerce pages. Many content creators make it a point to call it out in each video with a funny phrase that also fits well with the creator’s personality.
Creating More Engaging Content
Once you have a habit of unobtrusively including visual and audial cues that highlight your brand, you can and should focus on raising your rate of engagement on the platform. Instagram already has an engagement rate that is well above other social media platforms, and the new Instagram “Saved” feature makes it even easier for your consumers to re-engage with your content. The Saved feature places your content in a special folder for your viewer for easy access later – basically putting your content on a short list that does not have to compete with the wider world of Instagram for attention.
Do not forget about how powerful your picture captions can be when it comes to Brandon your content. One of the best ways to unobtrusively incorporate branding cues into your content is to make a meme out of them. Doing this is an art form in itself. You have to come up with phrases that fit your personality and are considered humorous to your audience while driving home your brand message, but this is not anything that the best marketing companies don’t do every day.
The good news is that you can be as wordy as you need to in your caption. Unlike other social media platforms, the length of your Instagram caption does not negatively affect your engagement on Instagram. As a matter of fact, some celebrities have made the long captions synonymous with their brand!
Choosing Your Medium Wisely
Believe it or not, pictures still get more engagement than videos on Instagram. This means that if you don’t have the means to get that $4,000 camera, You still have no excuse when it comes to your branding.
Although production quality is important to a point, it should not outweigh the metric that should primarily drive the creation of your content – authenticity. This rumor cannot be confirmed definitively, but it has been going around that Hollywood PR agents will purposefully misspell a few words in celebrity Instagram captions to make the post more relatable to the average individual. Whether it is true or not, it is certainly the case that many celebrities definitely skip the spellchecker with no noticeable dip in popularity. In short, choose the medium that will make you look most authentic first. If people say that you have an honest voice, use audio more. If people tend to like your face, use pictures. Everything else about your branding strategy comes secondary to authenticity.
Forget the Slap On Filters
It seems that though a new app developer with a funny Instagram filter pops up every other day. You may feel the urge to follow the trend with one of these new filters. In keeping with the tip above centering around authenticity, you should only employ this strategy if it is true to you and your brand. Even if you do follow a trend and slap on a doggie filter or a flower headband, you should not overdo the trend. One piece of content with the new filter is usually quite enough. Additionally, do not try to overshadow your ongoing branding strategy thinking that the popularity of the filter will somehow substitute for your own efforts.
Instagram will continue to be a major force in visual branding in 2017. Take the Instagram branding tips above seriously to continue to grow alongside the platform and solidify the imagery of your brand in the minds of your target consumer. Keep your ear to the street for new Instagram tools that will shorten the path to creating authentic content.
What other Instagram branding tips would you recommend for 2017?