Social media is an important ingredient for businesses. Every successful company has a Facebook page to advertise products and reach out to customers. Many a small business started out as one person selling a few handmade items to friends. Thanks to social media, they are now selling thousands of items every month to customers around the globe. Businesses such as Euphoric Herbals and EasyLunchboxes have experienced this success first hand. If you’re trying to figure out how to increase your sales and get your business off the ground, here are some smart tips for you to consider.
Engage Your Customers
While you should always speak professionally on your business page, that doesn’t mean you can’t be friendly as well. The great part about social media is that it gives you outlets to connect in ways that a web site doesn’t allow you to. Don’t stick to making posts about upcoming sales and why people should purchase your product. Make real, heartfelt posts. Thank your customers for choosing your product, talk about excitement for future growth, and always answer messages that customers send you on your page. If people look at you as a friend and not just a stranger behind the computer, they’ll be more comfortable buying from you, and they will be more likely to recommend you to your friends.
Help Customers Use Your Product
Don’t just sell your product, teach people how to use it. If there are some less-common uses for your product, write a blog post about these uses and share it on your social media pages. This is especially important for businesses who sell food products. Sharing recipes that help your customers create new meals out of the ingredients or food items you sell can dramatically increase your sales. Many people don’t know how to cook or come up with recipes on their own, so they’re unlikely to buy a food product that they aren’t familiar with. Teaching them how to use it will not only allow them to purchase it with confidence, but it will get them excited about it too. For example, the Hampton Creek Facebook page shares the products that Hampton Creek sells and shares recipes that that the products can be used to create.
Always Use Upsells
Not using upsells is a completely missed opportunity for your business. You need to sell to your current customers just as much as you try to gain new customers. People who are already shopping and in the mood to buy are the best customers to advertise to. If you go through the drive through at a fast food restaurant, the person taking your order will sometimes ask if you want to add something specific to your order. Sometimes they are promoting shakes during the summer or new desserts. Once they mention it, some people think, “that sounds delicious, why not?” and they add it to their order. That is an example of an upsell. If you sell books on your website, you might make it so bookmarks are advertised on the checkout page before the order is complete, along with a button that allows customers to easily add them to their cart. Make sure your upsells complement the item that your customer is purchasing so they are more likely to add it. Upsells work well on social media, too. If you have a hot item that is selling out, you can start advertising a similar item on Facebook or Instagram to increase your profits.
Create Customer Rewards
With the technology we have these days, every small business can easily create a customer rewards program. Keep track of your customers and send them e-mails with coupons annually for being a valued customer. Another great reward is creating a coupon code that gives your customers a dollar amount or percentage off for spending more than a specific amount of money. Punch card and customer loyalty apps are also a great investment. You can sign up your company and allow your customers to have their own digital punch card. Every time they spend $10 or $20 you can make the punch card automatically update, bringing them closer to a discount or a free item. Of course, social media can offer fantastic customer rewards. You can offer people rewards for sharing specific Facebook posts and bringing new customers to you. If a current customer brings you a certain number of new customers, you can offer a discount to the people who shared and the people they brought to you.
Social Media Contests
Social media contests are great for any small business in engaging current customers and gaining new customers. You can give away items for your business or even items that you don’t sell but your customers are likely to enjoy. For example, small book stores sometimes give away e-readers because while people have different tastes in books, most customers would enjoy the reader. Someone who sells food products might give away a blender or another nice kitchen gadget. The contests will make your customers happy and grab the attention of people who have never heard of you before.
Social media is a gem that was created by current technology. If your small business isn’t using it, you are missing out on sales and customers. If you’re not sure how to use it, follow these tips to try to be more engaging with your customers and give them incentives to make purchases from you.
What other advice would you add for a small business using social media?
FTC disclosure: This is a sponsored post. I only work with products, events and/or companies I believe my readers will benefit from. All opinions are mine. This is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.