Now you can add multiple photos and videos with one single post on Instagram. Instagram enables it’s users to post up to 10 photos and videos using their newest feature – multiple album post.
Their announced this news with a blog post where they said:
When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On your profile grid, you’ll notice the first photo or video of your post has a little icon, which means there’s more to see. source
But how can a marketer use and benefit from this feature if you’re using Instagram for your business? How can you engage with your community more and attract new followers?
These are the questions that marketers and business owners ask every time a new feature launches on their favorite social media platform.
But before we go into this topic, you need to know how to upload multiple photos and videos on Instagram:
- Check your Instagram Library and go to the bottom of the screen
- Tap the icon dedicated to upload multiple photos and videos (it’s near the “Layout” icon)
- Select the content you want to use (don’t forget you can use up to 10 photos and videos from your library)
- Apply a filter to the album or select each image individually to edit it
- If you want to change the order or delete one, just drag and drop whenever you want
- Tap “Next”, add a caption, location or tag someone
- Share and you’re ready
And now that you know how to create albums on Instagram. Learn how you can use them for your own Instagram account:
1. Show a process
Let’s say that you are working on a project and there is a process that can be showcased using multiple photos and videos. This can be a great fit for your album.
People love to see the step by step process on how you get to the final results. And this can create a great engagement with your brand.
For example, Red Bull uses multiple photos and videos to show how this snowboarder does the jump. And more than that, they engage their community by asking them a simple question – Dare ya to swipe left?
2. Introduce your team
Social media gives brands the opportunity to be more transparent with their community. Telling your customer about the team behind the product or service can be a great strategy to increase trust in your brand.
As Andrew Carnegie said:
Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.
Iconosquare is letting their community know who is their UX/UI designer is. Their sharing her photo and asked her a few question so people can learn more about her.
3. How your product works
What if your product or service needs a step-by-step guide to so people can use it. With this new feature from Instagram demonstrate why your product or service is a solution for their problem.
The way Bannersnack used multiple photos to show their community how to use their banner editor with simple steps.
You don’t have use only photos or videos on Instagram.
Create visuals using professional tools or work with professional designers.
4. Present your work
It doesn’t matter if you are a designer, writer, painter or photographer. You can use Instagram as a portfolio of your work and, from time to time, create an album with your projects. Even if you present old work, just show them from a new angle.
For example, Dan Cretu, an artist, created a few albums with his best works and people love them.
There are moments when you want to summarize an important facts. For instance, you organized a conference for your clients and you want to show some interesting photos from it. Or a sports website could showcase the best moments from the last week’s games.
With multiple photos and videos it’s all possible. Just choose what you want to do and it’s purpose.
For example, the NBA presents a recap from 8 games by showing the final score between the 2 teams. In their album you can see the player of the game with the points he made during that game.
Using multiple photos and videos can be a great fit for almost every industry. All you need is courage and a little bit of creativity to make something special for your community.
Now back to you. Let me know, in the comments, how you’ll use multiple photos and videos in your next post on Instagram.