Did you know that infographics have the highest engagement rates of any content type? And..that your blog post is more likely to go viral if it’s an infographic?
Many marketers don’t know this, but it’s actually true. An information-packed infographic not only draws more eyeballs but can increase your site traffic significantly. When used correctly, these content pieces also boost brand credibility thanks to the hard numbers as well as improving both SEO and content marketing ROI.
Below, we look at eight ways to generate more leads with your infographics for an increased return on your investment.
#1: Design Infographics to Inform and Educate
There are thousands of infographics out there. While some instantly stand out, others offer little value. You need to separate yourself from others by creating exceptional infographics that are not only impressive to the eye but also packed with valuable information. The following are five steps to help you create compelling, value-packed infographics:
Schedule a meeting with your team and task yourselves with collecting as much information as possible.
Visualize the data
The best infographics do more than dump content into a visual form. You need a story that flows chronologically.
Build an outline
Where does the story begin and where does it end? What headlines will you use? Create a written outline with all these details.
Sketch a wireframe
A wireframe is like a flowchart or a storyboard designed to help you determine whether you’ve got everything right. Ensure to analyze the sketch with your team.
Design and refine the infographic
Now, you’re ready to design the infographic. It is highly recommendable that you utilize proven professional tools such as Visualize, Easel.ly, Canva, and Visual.ly to create the final infographic.
A well-researched, professional designed infographic promises greater engagement, more traffic, and ultimately more leads and sales.
#2: Optimize Infographics for Search Engines (SEO)
There’s one thing most marketers forget when creating infographics; they aren’t crawlable. You can’t publish your infographic on your website hoping that Google will crawl and rank the page like it does with other web pages. It doesn’t work like that. Why? Because infographics aren’t text files!
After creating your infographic, you’ll save it as an image i.e. .gif, .gpg, or .png. Image files cannot be crawled by search engines.
You can still optimize your infographics for search engines, though. You just need to do it differently. The following are four tips to consider:
Choose the right file name
Ensure that the file is named correctly as Google uses file names to determine file contents. To this end, steer clear of generic file names such as image013.png. Instead, choose a name such as digital-marketing-stats-2018-infographic.png to tell Google that your content is about digital marketing stats in 2018.
Optimize the ALT text
Alt texts help people know the contents of a file if the file doesn’t open properly. It also helps search engines understand the contents of your file. Make your alt text is as clear as possible. Also, it should contain your keywords.
Optimize the URL
First off, the URL must be as short as possible. Four to five words should be enough as digital consumers are wary of long URLs. Secondly, the URL should include relevant keywords. It also helps to include your brand name in your URLs.
Optimize the meta description
The meta description is the sentence or two that appears below the clickable blue link in search engine result pages. It tells users what to expect when they click on the link. Your meta description should accurately describe the contents of your infographic and include at least one of your keyword phrases.
Include supporting text at the beginning
A short introduction explaining what the infographic is about can prove valuable to both readers and search engines. Some marketers also provide a summary just below the infographic. Both of these can help with SEO.
#3: Share Widely and Aggressively on Social Media
Obviously, the first place you want to publish your infographic is on your website. That’s okay. However, don’t stop at just the website. You need to also share the infographic on your blog as well as social media networks. The following are a few tips on how to go about infographic sharing in general:
Provide an embeddable code
An embed code makes it easy for other website owners to display your infographic on their websites. All they have to do is copy and embed the code to their websites and just like that, the infographic will be displayed on their sites, with a backlink to your website! The ideal place to place the code is below the infographic, just before the conclusion (if you have one).
Add social sharing buttons
Social media is where viral shares occur, so you want to have your infographics there as well. Begin by posting the infographic on your social media accounts as an update. Then, provide social share buttons on your site to encourage sharing.
Ask for shares
Don’t be shy to ask both your website and blog visitors as well as your social media followers to share the infographic.
Share via email
Create an email message specifically promoting the infographic and send it to your subscriber list. Whether or not to include the infographic itself in the email is up to you. Just make sure to insert a link to your website.
Turn sections of the infographic into ready-made social media posts
Three social networks to consider are Facebook, Twitter, and Pinterest. For Pinterest, create thematic boards to showcase your infographics. B2B companies should also share their infographics on LinkedIn.
#4: Promote your Infographics Using Paid Ads
Organic reach is hardly ever sufficient in marketing. Moreover, you must be aware that on Facebook, for example, organic posts only reach about 6% of your audience. Business2Community thinks it’s even lower than that. In a July 2018 post, one of the Business2Community contributors says that organic posts now reach just 1% of your audience.
So, what are you supposed to do? Mark Zuckerberg gave an answer to this question about a year ago, saying; “Like TV, radio, newspapers, search, and pretty much all other marketing platforms, Facebook is a lot more effective when businesses use paid media.”
For infographic marketing, we recommend that you consider paid ads on:
- Top social media networks (Facebook, Instagram, and Twitter)
- Answer websites
- Forums such as Quora
On Facebook, aside from the popular promoted ads, consider sponsored stories too. Piktochart has developed an elaborate guide to help you create effective sponsored Facebook stories for your infographics.
As with other paid advertisements, test and keep track of your campaign to find out if you’re getting the desired ROI. Among other things, find out which headlines, descriptions, and ad types bring you the highest ROI.
#5: Pitch the Infographic to Other Web Resources
When looking to get your infographic in front of as many people as possible, getting help from others is another worthwhile idea. Find people who own websites, blogs, video channels, and popular social media accounts to help you spread the message. Here are a few tips that have been proven to work;
Pitch to blogs
You probably have an active list of popular bloggers that you’ve often partnered with (if you don’t, you should create one). Reach out to them and ask if you can publish the infographic on their blog in form of a guest post.
Connect with influencers
Influencers are people in your niche who enjoy massive following. They’re mostly bloggers and social media gurus. These people can help you put your infographic in front of millions of people. Again, ask first. Reach out to them via email or social media and find one or two who are willing to promote your infographic.
Reach out to curation websites
There are tons of curation websites out there where you can publish your infographics. These include Scoopit, and Curata. These platforms too can help you reach millions of people.
#6: Brand and Co-Brand to Reach a New Audience
Many marketers forget about the power of branding when creating infographics. Just as with other marketing material, branding your infographics boosts credibility and increases customer loyalty. If you’re already a recognized brand in your industry, infographics with your logo and other branding elements will enjoy instant attention and high engagement rates.
The following are a few ways to brand your infographics:
Put your logo on it
This can be extremely valuable if people are already familiar with the logo. They will right away want to look at and share your infographics.
Include your tagline
Taglines like “Just Do It” from Nike and “Think Different” from Apple are also instantly recognized. If you have a well-known tagline, it could help drive reach and engagement.
Include your brand message
Aside from taglines, many brands also have other brand messaging such as mission and values. These too can be included in your infographic to remind your audience about your brand.
Co-branding, meanwhile, means two brands coming together for a joint promotional campaign. Both parties benefit because you get to reach each other’s audiences. To avoid conflict while maximizing ROI, rather than direct competitors, choose partners from complementary sectors.
#7: Repurpose To Maximize Reach
Infographics can help you attain your content marketing goals but you can go even further! To ensure that the message reaches everyone in a format that they like, it’s wise to re-purpose your infographic into other content formats and vice versa.
Turn your infographics into other content formats
You can turn your infographics into just about any other content format. For instance, you can create a blog post out of that infographic. Tools such as Piktochart also make it possible to turn your infographics into slideshares, webinars, and e-books.
Turn other content types to infographics
You can also turn other content types into infographics to generate even more leads. Common content types that can be turned into infographics include e-books, videos, and industry reports.
#8: End with a Clear Call-to-Action
You’ve got everything spot on up this point. You now have thousands or possibly millions of eyeballs on your infographics. What’s left is to convert that traffic into leads. That’s where Calls to Action (CTAs) come in.
What do you want the viewers to do after seeing and potentially liking your infographic? Do they fill out a simple form on the page for more information? Do they subscribe to your mailing list to receive more of the same? Or, do they call you to get a quote?
Tell them what to do right on the page and the majority of them will do just that! This is a key for infographics to ultimately be successful, they need to lead to a next step taken for your key audience being targeted.
That’s a wrap on ways to use infographics to grow leads.