My first Social Tools Summit, the first social media conference to bring together the companies that develop the social media tools that run our social media organizations as well as the executives and practitioners in companies that are utilizing them or want to learn more about them, was held in Boston on May 12 and was more successful than I had imagined. Below are some of the highlights:
- The event was trending on Twitter worldwide (in between “Nepal earthquake” and “Verizon buys AOL”) with 80 million impressions for #SocialTools15 in May, including 6,700 tweets and 1,700 users.
- There were 154 attendees including remote streamers. The attendees skewed towards senior executives and other decision makers. In fact, 72% were CXOs, VPs, or Director level.
- 74% of attendees rated the Summit an 8 (“exceeded expectations”), 9 (“loved it”), or 10 (“Amazing!”). The average attendee feedback rating was 8.1.
- Awards were given out to both attendees and sponsors. Attendees participated in a game system using LinkedIn to award points for insightful commentary by either speakers or audience members. The Boston Summit winners were: 1st Place “Social Genius”- Ron Schott, Simply Measured, 2nd Place “Social Hero”- Alan Belniak, MathWorks, and 3rd Place “Social Guru”- Marylin Montoya, Sociabble
- Sponsor trophies were voted on by attendees during the Product Speedcase. The Boston Summit winners were: “Best of Show”- Curata, “Most Innovative Product”- AgoraPulse, and “Best Fit”- Simply Measured
Readers of Maximize Social Business have been asking me about the next Social Tools Summit, and I’m proud to announce that it will be at the beautiful Fairmont Hotel in San Francisco on October 27 and 28. In gearing up for a two-day event, we expect to have more sessions and therefore will naturally need more speakers to help better educate the audience on best practices in each of the concepts we cover. While the final list will ultimately be shaped by demand from the social tools industry, below are the proposed topics for which we plan to have sessions on:
- Social Media Dashboards
- Social Listening
- Content Marketing
- Social Media ROI
- Social Analytics
- Employee Advocacy
- Visual Social
- Marketing Automation
- Influencer Marketing
- Social Selling
- Paid Social
- Social Media for Customer Service
- Legal Issues with Social Media
- Social Media for Human Resources
I Don’t Want to Speak but Want to Attend the Social Tools Summit
If you are a reader of Maximize Social Business who wants to attend the conference in San Francisco and wants to get the best price when we announce our early bird tickets, please make sure you sign up to our mailing list to be the first to know when we announce.
For those of you looking to speak, below are the guidelines to follow for your reference:
I Work at a Social Media Tools or App Company
The Social Tools Summit is unique in that all of our sponsors have a chance to speak on one of our panels. If you would like to represent your company on one of our panels, please contact me for sponsorship information.
I Manage/Implement Social Media on Behalf of an Enterprise, SME or SMB
If you would like to share your experiences utilizing social media at your company for others to learn from – and enjoy a day of networking with your corporate peers while learning about all of your options vis a vis social media tools – please contact me noting the session you’d like to speak at.
I am a Social Media Consultant, Solopreneur, or Small Business Owner
Because Maximize Social Business is a sponsor of the Social Tools Summit, we put first priority in having contributors to our blog speak at the Social Tools Summit. At our Boston event, 4 of our 7 panels were moderated by Maximize Social Business contributors (Bob Geller, Joe Ruiz, Julia Campbell, Neal Schaffer) and our own Debbie Miller was featured on our Trender Panel of power social media users.
With that in mind, your best bet to speak at this and future Social Tools Summits is to become a regular contributor to Maximize Social Business. Here’s how to contribute to Maximize Social Business.
As a social media speaker who has spoken at almost every major social media conference, my job for the Social Tools Summit is to ensure that I curate the most appropriate and qualified content and speakers. Writing for this blog gives me a chance to get to know you by your content and ideas, and that is why I put priority on those that I already have a content-driven relationship with.
If you don’t want to blog for Maximize Social Business but would still like to speak at the Social Tools Summit, feel free to contact me noting the session you’d like to speak at. Only those that I feel are a good fit will be responded to. Also, please note that we do not pay our speakers, so unless you see the ROI of speaking at an extremely influential event both offline and online, you probably wouldn’t want to apply to speak at the Social Tools Summit.
I look forward to seeing you in San Francisco in October! Make sure you sign up to receive Social Tools Summit updates!