Sharing infographics on Pinterest and Instagram makes sense, given that these platforms are specifically designed for sharing visual content. For these networks, you can simply pin or upload your infographics and they’ll easily be visible to your intended audience. But if you want to truly maximize their exposure, or if you want to share them on other social media networks, you’ll need a more detailed promotion strategy.
Remember that infographics are proven to be three times more likely to be shared and liked in other social media networks, including Facebook, Twitter, and Google+. Readers will also be 323% better in the following information if they’re presented with visual elements. To leverage these encouraging engagement figures, below are the top known crucial steps you need in your strategy:
1. Observe Conversation Trends to Find Infographic Ideas
The process of creating an infographic is a costly affair. Before you finalize the design, you must perform extensive research, fact-check, write the copy, proofread, and determine the infographic type that’s best suited for the information. But first of all, you must have a topic idea in mind that is guaranteed to get your target audience’s attention.
It should be easy to spot ongoing trends in your niche using populous social media networks. Spend a few minutes browsing your news feed to look for new content that’s generating engagement. Of course, you shouldn’t straight up copy everything – just use the piece for inspiration and try to form your own views on the topic.
A faster way to look for trending ideas is to use a content research tool like BuzzSumo. Simply type in a keyword or a domain name and click Go:
The tool will then scrape the most popular content on the web based on your keywords. Feel free to play around the filters to the left to narrow down your search:
Most, if not all, topics you can find can through BuzzSumo can be presented using an infographic. The moment you read the headline, you should be able to visualize what the infographic will look like. But if you’re unsure of what to do, you can list down all usable topic ideas, create brief outlines, and select the best one that can be translated into infographic form.
A word of advice, while creating infographics based on evergreen content is useful for the long-term, you should still try to align the information based on current trends to help it gain momentum. It should be easy to incorporate evergreen statistics, facts, and other useful information while still following the theme of popular trends.
2. Optimize Your Infographic for Searchable Keywords
Keywords are still important when creating and promoting infographics. Bear in mind that they impact the searchability of any content – not only in search engines but also in social media networks.
You can start by using a keyword research tool like Google Adwords Keyword Planner. Simply log in using your Google account, input a key phrase that describes your niche, and use the filters to refine your search:
To optimize your infographic for a certain keyword, focus on the text content that accompanies it. After all, an infographic shouldn’t stand on its own. Try to provide additional information, actionable steps, as well as resources that will help your audience utilize what they learn.
According to Yoast, the ideal keyword density for written content is between 0.5% and 2.5%. If you’re using WordPress, you can use the Yoast SEO plugin to determine the keyword density of your post. Alternatively, you can use a free keyword density analyzer tool like the one available on SEO Book. Lastly, when posting the infographic on your blog, don’t forget to insert your focus keyword on your infographic’s alt text and title attributes via HTML.
3. Automate Through Buffer
Once you have the infographic and post ready on your blog, the next step is to schedule them using a tool like Buffer – a free social media marketing tool that lets you manage multiple accounts from a single location. Upon signing up, you can easily link your Buffer account with your social media pages on Facebook, LinkedIn, Google+, Twitter, and Instagram.
Buffer has a pretty straightforward user interface. To link your social media accounts, click the Accounts + button on the left menu and fill in your login credentials. After authorizing Buffer to access your account, make sure to set your posting schedule by switching to the Schedule tab.
To help you build your schedule, you can refer to this post on the best times to post social media updates.
Now that your schedule is all set, you can start queuing new posts by going to Content > Queue. Click on Add a photo or video to upload your infographic and don’t forget to include a brief description as well as a link to your blog post. When done, click Add to queue and the post will be automatically broadcasted based on the schedule you set.
4. Have a Lead Capture Strategy Ready
A lot of bloggers successfully bring traffic into their blog using infographics but fail to turn visitors into leads. Take note that traffic is meaningless without a lead generation strategy in place. To unlock the profitability of your website, you need to turn strangers into subscribers or social media followers.
For this, you need the help of an email marketing platform like GetResponse, Aweber, of Mailchimp. Along with a form builder like OptinMonster. Gather email addresses on your blog, to easily promote future content through newsletters. Nurture existing leads down your sales funnel.
The advantage of infographics in a lead generation strategy is that they can quickly communicate the information needed to win the trust of the audience. After all, you only have 5 seconds before your audience lose interest. By incorporating visual elements such as charts, graphs, and illustrated lists, you send them straight to your opt-in form in an instant.
5. Pitch It to Influencers
Social media influencers and popular bloggers have a reputation to keep. To maintain their authoritative image, they want to be first in line whenever new content gets out. Particularly something as impactful as a high-quality infographic. By providing these influencers with fresh content they’ll love, you can leverage their social reach to raise brand awareness.
If you’re in a well-established niche, it should be easy to identify the top influencers. They will post updates often and share content on social media. To see all your options, look for similar infographics and use Google to find influencers who shared them. Click the camera icon from Google’s main search page and paste the infographic’s URL or upload a copy from your computer:
After the search completes, you’ll be presented with a list of websites and blogs who shared the infographic. All you need to do now is to convince the influencer that your infographic is better than the previous one.
Infographics are perfect for capturing the audience’s attention and condensing information into a visually appealing form. Undoubtedly, they can be the most important assets you need to create standout content in this competitive marketing era. You just need to observe the best practices that will enable you to push your infographics to the right audience.