Hotels and restaurants have huge opportunities to use various social media platforms to reach guests. Consider Instagram and Pinterest, the new kids on the block, and how visual-centric these spaces are, and how frequently food and travel experiences are shared there.
But, say a hospitality venue has a new Pinterest account. Aside from marketing on Pinterest and cross-promoting across other channels, what’s the best way to let their audience know?
Many in hospitality industry have created areas of the website specifically designated to highlighting their social media presence.
For example, Mirage Hotel & Casino in Las Vegas has a “socialize” page, which lists the URLs of their social media. This demonstrates that they are active in all these places, and allows guests to find them easily, rather than having to search in each platform individually.
Creating a designated “socialize” page is especially beneficial for business or organizations that promote several different factors. Not only does it broaden awareness with all the entities associated with a particular brand, but also allows those players to gain extra exposure online.
This is a perfect strategy for visitor bureaus, for example. Since they’re marketing an entire destination, there are various topics to outline, like hotels, restaurants and attractions, to name a few.
The Mesa Convention and Visitors Bureau in Arizona does a great job with their “Get Social” page, where they list the Twitter accounts associated with the numerous facets of the city. At the top, they introduce their own links as well as why they’re investing in Twitter, which really helps humanize the brand.
They then subsection the different aspects of a traveler’s experience so that a potential visitor can easily identify whatever specific information they may be looking for. Where to Stay, Transportation, Entertainment, Museums, Outdoor Activities, Attractions, Golf, Dining & Nightlife plus more are amongst the categories listed.
For heavy social media users in the process of planning a Mesa vacation, this is a goldmine. They can easily make note of the Twitter handles, etc., of the places they intend to visit, and tag them in tweets or other posts along the way.
A great multi-layered hotel example is Starwood Hawaii. Rather than just having one entity to promote (like Mirage above), Starwood Hawaii represents 11 hotels among the Hawaiian islands.
So, they created a social media page listing their hotels and the corresponding Twitter, Facebook pages and Pinterest pages. Now, anyone who wasn’t previously aware which hotels were members knows, and also knows that each hotel has its own Pinterest presence.
What other brands have you seen create a universal social media page on their website?