Being active on social media can give you a great way to increase your email list, but you need to go about it in a proper manner. Even though most people have their email available to see, adding it to your list without permission will get you in trouble for spam. Only put addresses on your list that have given the authorization to do so. Don’t despair. Here are several ways you can go about getting that permission from social media users.
Let’s get the easiest method out of the way first. If you have a good following on social media platforms such as Twitter or Facebook, it never hurts to ask your followers to sign up for your newsletter and post a link to the sign-up form. You won’t get a lot of subscribers, but with a loyal following, you’ll be pleasantly surprised at the result. An easy way to track your social media subscribers is to use a special landing page created just for this request. I frequently use
I frequently use Leadpages for just this purpose. Leadpages integrates with WordPress websites or can be used as a stand-alone product. Track the visits to the lead page with Google Analytics. I like Leadpages because they’re mobile friendly. Their drag and drop interface is easy to use and creates engaging pages. They integrate with my beloved MailChimp and you can use their lead capture pop-ups on your site.
Make It Easy
Most social media platforms offer the opportunity to list your website in your bio or somewhere else on your page. Make sure this is easily available to your followers. Facebook pages offer tabs where you can add a sign-up page that followers can fill out without leaving the site. Add the tab to your page, preferably on the far-right hand side, and watch your list grow. With MailChimp you can add the sign-up tab automatically when you integrate your Facebook page and MailChimp.
Make an Offer
Offer a free ebook or other type of gift to people who sign up for your email list. Make sure you announce this on all your social media sites. An easy way to make an ebook is to use Blog Booker, a free tool that takes your blog posts and turns them into an ebook. On Facebook, you can even use the tabs feature mentioned above to make it easier for followers to sign up. Make an exclusive offer to your social media followers who sign up. Create a special landing page for those people, promote it extensively, emphasizing it is a deal only for this audience.
Connect Your Blog
Arrange to have all your blog posts and site updates directly posted on social media sites. Push the title and first paragraph of new blog posts automatically to your social media accounts and increase the chance of people clicking through and signing up for updates.
I have 2 tools I use for this, Publicize and CoSchedule. Publicize, found in Jetpack, is free for WordPress websites. Publicize pushes your blog post to your social media account upon publishing. CoSchedule is one of my favorite plugins. It’s a premium plugin and does have a monthly cost. The reason it’s so wonderful is that it will push your blog post to social media multiple times. You can send your blog post to Facebook, Twitter, LinkedIn and GooglePlus when you publish, send it the next day to Twitter, send a week from now to Facebook and Twitter again and push to social media again in a month. Push your blog posts to social media as much and as frequently as you want. You can also use CoSchedule as an editorial calendar to plan and strategize your future blog posts.
Run a Facebook Ad
Use an ad to get more subscribers for your newsletter. There are 3 ways to promote on Facebook, these are boosted posts, promoted posts and news feed ads. It is important to know the difference between the 3 to get the most from your efforts.
- Boosted posts – On the lower right-hand side of your post is a button marked “Boost post.” This button makes it possible to have that post move up in the feeds of those you target. What is good about this button is that you can determine who gets the post and who doesn’t, making it possible to target only those you most want to see the ad. A boosted post appears in their news feed, and the word “Sponsored” is attached.
- Promoted posts – Promoted posts can be done from the Ads Manager on Facebook. Promoting posts allows you even greater control over who receives your post. This means you can tightly focus your intended audience. A promoted post shows up on your readers newsfeed and the word “Sponsored” is attached.
- Newsfeed ads – These ads have a greater reach because they show up in targeted timelines. You control these through the Ad Manager, your ad appears in your target audience news feed, and the word “Sponsored” is attached.
You can track your efforts in the ad manager on all these. It is important to test all 3 types of ads, as each has its own merits and pitfalls. Over time, you will get a better feel for what your followers respond to the most. Boosted posts work well for email subscriptions and brand recognition and they’re reasonably priced.
Bringing It Together
One of the best ways to get your social media followers to sign up for your email list is to interact with them in a way that makes them want to know more about you. Take time to answer comments, ask questions that spur involvement and share content from your website and others on the same topics. Gain the trust of followers and they will want to know more. Consistently show you are human, trustworthy and knowledgeable that’s the largest part of the battle.