Twitter launched Periscope in March 2015. By August 2015, it had over 10 million registered accounts. Facebook gets greater engagement with videos, so it was necessary they come out with their own version of Periscope. It turns out; Facebook was already testing a video broadcasting app with public figures. In April 2016, Facebook launched Facebook Live for all its users.
Facebook Live is all the rage now in social media. It can be launched from your personal profile, fan page, event and group (though it depends on the group’s guidelines). Before you jump on the bandwagon, here are some of the best practices to follow when you adopt Facebook Live.
Best Practices for Hosting a Facebook Live Broadcast
Before you launch your Live broadcast, make sure you have a strong and secure internet connection. Facebook recommends using a strong wifi signal. If that’s not available, then they recommend using a 4G connection. This is to ensure you don’t have any disruptions midway through your broadcast.
The title is what your audience sees when they get your Facebook Live update. Think of it as your email campaign subject line. If the title grabs their attention, you’ll get more engagement.
Have a Plan
Facebook Live is an event that provides a lot of credibility to the speaker. Prepare so that you come off confident during the show. It wouldn’t help your case to get distracted mid-sentence and find it difficult to get back on topic.
Lighting and Sound
You are streaming a live video to your audience’s Facebook timeline. Enough care needs to be taken to ensure that the stream is clear, and the sound clarity is good. Don’t overlook this detail. If your Live stream is not clear enough, your audience will leave.
Invest in a tripod to keep your device steady. A shaky video will annoy your audience. A selfie stick will do for a short video. If you’re giving your audience a virtual tour of a place, a selfie stick is recommended.
Have a Small Crew
There are lots of things you’ll have to manage during your Facebook Live event. Set expectations at the start of the telecast and welcome people joining midway. You’ll also need to keep a handle on the comments and reactions that are pouring in and acknowledge them. It becomes difficult for a single person to multitask on-air and remain on topic. A small crew can be a great help here. They can assist with the lights, show you the comments you need to answer and prompt you when you digress.
Ways in Which Marketers Can Leverage Facebook Live
Now that we’ve discussed at length the what it is and what the best practices are. Let’s look at ways to leverage it to build your brand.
Reviews via Facebook Live
Imagine if Gary Vaynerchuk had hosted wine review series Wine Library TV on Facebook Live instead of YouTube. This would’ve helped him reach and talk to his followers in real time and answer their questions. Facebook Live is a benefit to many bloggers who review apps, mobiles, platforms, and restaurants. It’s the right way for them to create amazing content and build a strong fan following.
Ask Me Anything (AMA) Sessions
Ask me anything sessions are typically held in popular communities where the audience is quite active. Communities like Inbound and Growth Hackers are places where you find regular AMA sessions with influencers from digital marketing. Influencers can actually use Facebook Live to create an event and run a live AMA session with their audience. This would help them gain credibility as people get instant tips for their problems, and feel they’re getting personal attention. Gary Vaynerchuk’s #AskGaryVee sessions are an example of doing it right.
Sneak Peeks via Facebook Live
Facebook Live is an excellent way to build buzz around your product before launch. Offer your audience regular sneak peeks to keep them interested. Provide sneak peeks to show the team behind designing the product, show the value your service would offer and get a bit of word of mouth going.
Interactive How-To Videos using Facebook Live
YouTube is loaded with how-to videos. You’ll find just about any how-to video on YouTube. But what about Facebook? You can leverage your Facebook following and give them regular how-to videos. None of the videos in YouTube are interactive. That’s where Facebook Live has a distinct advantage. Connect with your followers with interesting Live videos and show them the ropes on-air.
Realtors need to create credibility online to sustain their business. Real estate agents need to leverage social media to gain their followers trust. Facebook Live helps them get face time with their audience. They can use Facebook Live to create a weekly show which gives their audience a tour of the property they are evaluating. This provides instant value to the viewer who looks to you for advice. Facebook Live goes a long way in nurturing that relationship.
You can use Facebook Live to give your followers regular updates about your industry too. Kim Garst is a well known social media influencer who uses Facebook Live to inform her audience about the latest social media updates.
Facebook Live an Event
Facebook allows you to broadcast live from an event too. This helps connect with the audience who couldn’t make it to the event. Imagine attending a conference and going around interviewing several company reps from their booths. This would help your followers relate better as you can ask the questions your followers post in the comments.
Have you tried Facebook Live yet? If not, it’s time to start experimenting with it. Use the tricks that we’ve mentioned. Let us know if they work for you in the comments below. As Mark says, “Move fast and break things.”