Here’s what’s real: Medium gets 25–30 million monthly visitors (that breaks down to roughly 833k-1M visitors a day).
Here’s what you want: As many of those visitors to come to your site — as subscribers, as users, as customers, as loyal fans.
But how to drive Medium traffic?
As someone who checks Medium every morning, every night, to see if my blog posts brought in more traffic to my site (Rabbut), I’ve discovered 4 things that work to drive Medium traffic.
s1. Add your website to your bio
Your bio is the #1 place people go when they want to find out more about you.
- Who are you?
- Where do you work?
- What do you do?
- What do you like?
- What type of person are you?
These are the kinds of questions people expect to see answered on your profile. So fulfill their curiosity and link where you work.
It’s what I do on Medium, because anytime someone wants to read your stories, comments, things you’ve highlighted, stories you’ve recommended, well, guess what they see first?
Yup, your profile.
Drive curious by-passers to your site by adding your website link.
Note: Your website URL will automatically be hyperlinked after you update your profile.
Pro-tip: You can also add other links you want people to go to: your blog, your publication on Medium, your About.Me page, your 2nd business, 3rd business. Choose wisely, because there’s a max of 160 characters for your Medium profile.
2. Add your website to your blog post
As you might have heard, “content sells.” If you write an influential piece that truly touches people’s lives or helps them become better, they’d be more willing to see what else you have in store for them.
In most cases, that’d be reading your other stories. But sometimes, there’d be a few people who want to see what kind of work you do and possibly build a meaningful connection with you.
Where do I add my website in my post?
There’s two ways I normally add it.
In the content
Scan over your post and see where it’d best fit. How I normally add it in is when I’m describing my goals, feelings, and thoughts along with my content.
This will give anyone who has read your whole content an easier time to check out your other work.
3. Comment on people’s stories
People are Medium are very engaging. They go out of their way to read interesting and insightful stories. If it’s good, they recommend or drop a comment.
That’s exactly what you should do too — comment on people’s stories.
Especially when you don’t have many followers, you want to do everything you could to spread your image. And the simplest, most direct way is to tell people what you think of their story.
Here’s what you can mention:
- What the biggest highlight of their story was
- What surprised you most
- Some tips or a word of advice to add to their main idea
- What you’ve learned
Go for stories in the same niche as yours. These are the people who you can easily form a closer, more personal connection with. Not to mention they’d be the most interested ones in your work, because they already have a good foundation in that field.
Pro-tip: Add @ before the writer’s username. This will notify the writer that you’ve mentioned them.
4. Submitting your story in a BIG publication
Last but not least, find a publication relevant to your business or industry.
What are publications?
Publications are collections of stories that anyone can contribute to or follow. They often have a ton more followers than you do, which is exactly what you need to get more eyes on your posts (and eventually to your website — see point #2).
How do I find big publications?
Type in your industry or keywords relevant to your field in Medium’s search bar. Let’s say your business is tied with the government.
Click Publications, and you’ll get a list of publications you can choose to submit your post to.
Once you’ve found the right publication, email the editors and pitch them your post (with the link). The results are mass-exposure of your post and the ability to drive Medium traffic to your site if they publish your post.
Even though Medium gets hundreds of thousands of daily visitors coming to their site, it does not mean that you’d get that too for your site. You need to take proactive steps in making that happen. Follow these tips and I guarantee, you’d reel in more visitors than what you currently get from Medium.
Has your business been able to drive Medium traffic to your website?