10 Definitive Instagram Statistics
Influencer marketing is at an all time high according to Google Trends, and Instagram continues to arguably perform as one of the leading platforms for these marketers. Find your voice on Instagram by taking in the 10 most important Instagram statistics and takeaways and turning them to your advantage.
Instagram Total Users: 500 Million.
Starting off this list of Instagram statistics is the fact that Instagram just announced that it had users in the amount of 500 million. This places Instagram well ahead of Twitter and Snapchat, or any of the fledgling live streaming platforms, all of which seem to get much more press.
The below image, courtesy of MacStories, shows how dramatic this growth has been. Note that Instagram announced its 400 millionth user on September 22, 2015, so Instagram continues its pace of growing 100 million users every 9 months.
Takeaway: If we take out YouTube, mobile messaging apps such as Facebook Messenger, What’s App and WeChat, and Chinese social media, Instagram is now the second most popular social media site in the world.
Instagram User Photo Uploads: 80 Million Photos Daily.
40 billion total photos on the platform with an accelerated daily rate of activity make Instagram an incredibly vibrant community. This means your content must be highly directed and branded in order to make an impact through the noise. As of 2016, your competition is 80 million photos per day and climbing. On the other hand, there are 500 million tweets per day and 300 million photos per day uploaded to Facebook.
In fact, as the Forrester image below indicates, brands are still posting much more frequently on Twitter, Pinterest, and Facebook, meaning that you still have a chance to make a splash on Instagram – but do it before the competition begins to become more active!
Takeaway: Supply and demand in the newsfeed is more favorable to your posting on Instagram than on Facebook or Twitter.
7 out of 10 US Companies Will Use Instagram by 2017.
An eMarketer study found that 70% of all companies in the United States will engage Instagram in some form or fashion. The platform continues to expand its marketing options, which now include the Carousel ad platform, the native ad program and collaborations with people who have already broken through. That number was only at 32.3% in 2015.
Takeaway: Will your company be in the majority or minority when it comes to an Instagram presence?
Instagram Use Has Doubled Year Over Year for Two Years.
Instagram continues to have accelerated growth over the last two years, according to this study. Newer platforms such as Snapchat appeal to a different audience because of a slightly different format, and so do not really take away from the image minded youth culture Instagram has built.
Takeaway; Instagram is not a fad nor is it slowing in growth despite the competition.
28% of U.S. Internet Users Uses Instagram.
Just under 30% of people in the US have an Instagram profile, with 77 million of those people using the account at least one time every month. Another study that corroborates these stats predicts that over 100 million people in the United States will have an Instagram profile. This represents just under one-third of all residents in the country.
Takeaway: Instagram is as mainstream as any other social network outside of Facebook in the United States.
One-Third of Teenagers Say Instagram is Their Most Important Social Network
Snapchat is all the rage, with more and more profile pics of people and brands on the likes of Twitter and Instagram showing snapcodes instead of their original pictures or logos. Using a snapcode both aligns your social profile identity with that of Snapchat users and also serves a utilitarian purpose of allowing Snapchat users to easily friend you. What’s lost in all of this is that Instagram continues to be equally important to millennials. In fact, this study suggests that for teenagers, Instagram is more important than Snapchat.
Takeaway: Millennials Aren’t Just on Snapchat. They’re on Instagram, too.
54% of Millennials Bought Products after Seeing Them on Instagram
A recent study found that Millennials were the most responsive generation to posts on Instagram, with a whopping 68% of 18-24 year-olds saying they were more likely to purchase an item if someone they followed on Instagram shared it. 54% of respondents said they bought products after spotting them on Instagram.
An interesting side note is that the same study found that Instagram had the most influence on consumer behavior than any other as follows when participants were asked who influenced them the most:
- Customer Reviews
Facebook came it at number 7 while YouTube was 11th, Twitter was 12th, and Blogs were 15th.
Takeaway: Millennials aren’t just active on Instagram; a majority of them are being influenced to purchase from the images they see there.
Total Time Spent by Millennials on Instagram 2nd Only to Facebook
Marketing professionals love “stickiness,” or the ability of a site to keep its users glued to it for extended periods of time. Millennials especially are moving away from television to the Internet, and Instagram is one of the top three sites that research shows Americans aged 18 to 34 spend the most time on. The same study also showed that while its “stickiness” was slightly behind Snapchat, it had the 2nd largest research after Facebook, indicating that total time spent on Instagram was second only to Facebook.
Takeaway: Social media is going visual, and Instagram is your best bet outside of Facebook to find a captive audience for your visual content.
Instagram Users Engage with Brands 10 Times More Than on Facebook.
Based on all of the above Instagram statistics, it should come as no surprise that Instagram garners more engagement on average from users than any other social network (disclaimer: Snapchat does not provide engagement statistics to the extent that other platforms do so it is hard to compare). Although this number was down in 2015 when compared to 2014, it still showed that Instagram engagement was second to none – and was ten times greater than that of Facebook.
Takeaway: Brands that value engagement should value Instagram.
47% of Millennials Use Instagram as a Messaging App
I predicted back in 2014 that, a movement by social media users to retake the “personal” from social media and move to social networks that are more communication-centric, as opposed to information-centric. The rise of mobile messaging apps in the likes of Facebook Messenger, What’s App, and WeChat are an example of how this prediction came true. But don’t stop there: This study indicated that Millennials actually use Instagram as a mobile messaging app 47% of the time, just behind the top Facebook Messenger at 50% and tied with Snapchat.
Takeaway: To truly humanize your brand on Instagram, consider building relationships with other Instagram users by communicating with them one-on-one through Sliding into the DM.
Which of the above Instagram statistics did you find especially compelling? Any other Instagram statistics or takeaways to add? Fire away!