As with anything in marketing and branding, we need to have a “style” that defines our brand. Whether it’s color, font, or other characteristics, your brand has a style of its own. If you’re going to use Instagram for marketing, it’s important that you convey this style through your Instagram posts.
Fortunately, Instagram makes it really easy to define your style and showcase it!
Here are some tips on how to develop and define your style on Instagram.
Your photo style will say a lot about your brand. Whether you take close-up, detail photos or full spectrum, broad range images, these begin to define your brand. Do you take your photos straight on or do you align the object of focus to the side of the frame? Maybe you angle the camera for a tilted effect.
Whatever method you choose, ensure that it represents the nature of your brand. Look at what you currently use for print ads, marketing materials, and your website. Translate what you’ve already established as a brand “style” into your Instagram images.
When using visual marketing it’s important to think about both your customer and your product. If your company sells kids toys, use images of your products from a child’s perspective. Get down low and close to the objects for your photos. If your company represents luxury items, take images that convey height and stature. Share images of your products in high-rise windows or with city scape backgrounds. Get creative with your angles of perspective to intrigue your followers and grow your brand.
Instagramers love to play with light and shadows. Use this to your advantage to enhance your brand style. Take images with the sun rays illuminating your product. Share photos of your employees in shadow. Take photos of your products at night, illuminated by bright lights. I recommend being consistent though. If your “style” is to work with shadows, focus on this repeatedly with your images.
If you enjoy playing with light, you can use different types of light and mix environments while maintaining your style. This is great for restaurants and hotels. Share a variety of images of your location at various times of the day, and even during different seasons, to capitalize on lighting. Mix in candlelit tables and summer sun on the patio. Showcasing your business in different environments will help reach a variety of customers.
One of the biggest benefits of using Instagram is the ability to quickly add filters to your images. These will instantly help you to develop your style. Certain filters add a yellow or warm hue to the images while other filters add a blue or cool tone. Some filters add a vignette effect and others add a distressed effect. With 20 filters to choose from, you can use a wide variety while maintaining a consistent brand style.
If your brand is young and modern, I recommend focusing on the filters that brighten (Lo-Fi for example) or that add blue tones (Mayfair for example). If your brand is more retro or classic, play with vignette style filters (X-Pro for example) or ones that add a retro color effect (1977 for example).
Many of the filters can also be enhanced with frames around the image. And for some brands, these frames become a symbol of their consistent style. Other brands never use frames on images. Some frames portray a more casual style while others may add a level of definition and structure. Determine what works for you and your style.
If your brand is big on videos, bring that style to Instagram. You can share videos created exclusively for Instagram or you can share previously created videos. And, just as you can with images, you can add filters and effects to your videos to further enhance your brand style.
Visual marketing is so powerful because it instantly conveys messages and emotions to the viewers.
This is why it is so important to establish and define your brand style on Instagram. Potential customers and existing customers will look to your images for inspiration and a relationship with your company. Make sure that the images, and videos, you share reflect what your brand represents.
Don’t forget that brands and people evolve though too. If you’re looking to rebrand or further develop your style, Instagram can help you do just that! Play with new features, perspectives, and filters to create a new vibe around your products or service.