Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike. Combine this with a stunning image for your cover photo and you’ll see that Google+’s profile can be a home run for you or your business.
Let’s start with a fantastic Google Plus cover photo. The dimensions for this are:
- Recommended size: 1080 x 608 pixels
- Minimum size: 480 x 270 pixels
- Maximum size: 2120 x 1192 pixels
Use this valuable real estate to tell a story of who you are and why people should circle you on Google+. If you are a blogger or brand, you’ll want to match your Google+ cover photo with your website or blog like Maximize Social Business does on their Google Plus profile.
There’s no excuse for a default cover photo on Google Plus.
A few examples of Google+ cover photos that grab your attention.
You can see from these examples that bright, clear photos with some text and an image are fantastic. [Tweet “Grab visual attention with your Google Plus cover photo and give people a reason to circle you!”]
Add a relevant bio sprinkled with keywords
Your bio is a calling card, consider it your introduction to your next client. What do you want them to know about you? How can you highlight your special skills and talents without coming off like a jerk?
Writing a bio is one of the hardest things to do so allow some time while you are on this stage. If you come up with some new great phases, update your other social media bios to your message is consistent across social channels.
Use natural language for your bio – no need to stack the text with meaningless buzzwords. No one likes reading that! Get down to business but use friendly, professional text and for goodness sakes, please spell check!
The top section is a tagline that you can see on the Google+ hover card you using something short is beneficial. Here’s a great example with Guy Kawasaki’s tagline and hover card.
After you’ve mastered your tagline, add some paragraphs to highlight your professional skills and summarize your experience. You can add links within this text so that people can click through for more information. Chunking the information into smaller paragraphs with bullet points make it easier to read.
It’s very helpful to add a section to let people know what circles people can add you to on Google Plus. Circles are used to sort people so you want to tell people what circles you would fit into. This allows people see what they have in common with you and what circles add you to. Add a variety of personal passions and work-related information so show a full picture of who you are.
Showcase your best work
Highlight your best work with links to your favorite blog posts or online articles so people can get the flavor of your writing. Create a mini portfolio of your work so people can dig deep into your world and see what you’re about.
Create groups of text to chunk the information out and add bullet points to your text so it’s easy to read and helps people find relevant information.
Connect Google Plus with the rest of your online world
Add links to your website, places where you guest post, and all of your other social media platforms. By the time they reach the bottom, let’s hope that they can’t wait to click around and learn more about you!
Once you’ve set up your bio and new cover photo, check your work for spelling mistakes and ask a few friends or colleagues to review it for you. They may have some suggestions for you or see something that you’ve missed. As with all social media bios, make sure you review them every month or so to see if there’s anything that you need to update.
Hopefully this article has sparked some ideas and inspired you to boost your Google+ profile or give yourself a makeover! Let me know if you have any questions or ideas in the comments below.