Maximize Social Business feels so strongly that you should create infographics as part of your content strategy that we have a dedicated contributor on the topic of infographics in Nadya Khoja. Here’s why.
With so much information floating around the internet, it can be difficult to figure out a way to effectively communicate with your audience through content. Trying to create content that will grab a reader’s attention, while also making sure it’s easy to understand, can be quite the challenge. The key to creating effective content is trying to figure out how you can get an idea across in a way that is unique and will stand out from competitors. For years, marketers and business owners alike have been using infographics as a way to effectively present information to their customers, clients, and online followers that will get them noticed.
Infographics, in their original meaning, combine visually pleasing images and simple copy to help explain an idea or present data. Due to their simplicity and engaging appearance, infographics are capable of breaking down complex information and making it easy for readers to digest and comprehend. Unfortunately, many people have yet to realize the benefit of creating infographics and implementing them into any content marketing strategy. Here are three reasons you should considering creating amazing infographics of your own.
Grab the Attention of Targeted Audiences
Human beings are visual creatures by nature. So because of this, we are easily attracted to information that is presented in a visual manner. If you find that words alone fail to grab your audience’s attention, create infographics that would visually appeal to them could be the solution you are looking for. Separately, text and graphics are useful methods of communicating. However, they are also imperfect.
While written words allow you to go into deep detail of a topic or idea, its impact is reliant on the reader’s ability to absorb and understand the information. Graphics are often easier to process for the reader, but they aren’t as capable of getting complex or abstract ideas across. So, it should make sense to combine the two in an attempt to take advantage of each medium’s strengths, while lessening their weaknesses.
If you create infographics properly, they can be a very powerful tool that will help you create compelling content that is informative and useful to your audience.
Create Infographics for Brand Awareness
Infographics can be designed in a way that allows business owners and marketers to include a website link, logo, or even contact information. By adding these elements to your infographic, you are able to create more brand awareness and even increase your traffic. If your infographic ends up going viral and circulates around different social media platforms, your brand’s information is circulating with it.
Luckily, infographics are customizable and can give your brand a personality in a way that standard articles can’t. By creating your infographic in a way that matches the style of your brand, you’re able to give readers a better idea of who your brand is. The more prominent your brand’s personality is online, the more people will start to recognize it and be able to immediately identify content that is tied to your brand.
Easily Track Using Analytics
Infographics are easily tracked with analytics. Each time your infographic is shared, clicked, or even viewed can be tracked and measured using analytics. By taking advantage of this, you will be able to gain more insight and a get better understanding of the behavior of your targeted audience. You can then use this information to tweak your content marketing strategies to get better results.
If you notice that certain topics and design styles get more views, clicks, and shares, you can make sure future content is optimized towards the interest of your audience. By taking what your audience does and does not like into consideration, you can cater your content to their preferences and make sure as many people as possible are able to find entertainment or value in what you’re sharing online.
It’s even possible to generate leads using infographics when utilizing specific calls to action.
It should come as no surprise that the competition is high during this technological age. The internet and social media have made it easier than ever before for brands and businesses to get their content out into the world. And while this is very beneficial to business owners, it is also a challenge to stand out. Because almost everyone has access to the same resources, the internet is flooded with generic click bait and repetitive topics. Consumers see the same ideas spun in a thousand different ways every day. So it’s important to place a lot of effort on standing out from the crowd.
Luckily, infographics are capable of bringing a breath of fresh air to viewers’ newsfeeds. With their eye-catching nature, visually stunning and informative infographics can grab a reader’s attention and help distract them from their endless scrolling. Check out the infographic below for tips on creating your own infographic.