Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer.
Getting started with Google Plus is worth your time. Let’s go through the basics of why you should make Google+ a part of your online world.
Why should you give Google+ a chance?
- Connect with a new audience of people.
- Rank higher on Google with your Google+ content.
- Increase the popularity of your blog and get great blog traffic.
- Google+ Hangouts allow you to have face-to-face conversations with the world.
- Because it’s fun!
#1 Connect the online dots with the power of Google
Being active on Google+ helps Google connect all the dots of your digital world. Connecting your blog, YouTube account, and all of your other social media platforms in your Google+ bio ties everything together to let Google know that these are all yours and all relevant to your name when people search for you.
The Google+ bio has seemingly unlimited space for text with links, adding blogs that you own or contribute, social media platforms. Take advantage of this rich opportunity to share your best bio utilizing the three or four relevant keywords that fit your niche. Don’t stuff keywords but write your bio in a natural way that expresses your main ideas with keywords included.
#2 Making solid connections
While Facebook is full of your high school buddies and family, Google Plus is a wide-open network of people to connect with in a more meaningful way. Networking with others on Google+ is easy because you can comment on any public posts and have longer conversations with the people that you meet.
Search for people by hashtagged content or search for communities in topics that interest you. You’ll have an array of possibilities in a snap. A quick search for “social media” in communities gave me these results:
Join a few communities and introduce yourself. You’ll be welcomed by a new level of friends that are interested in all the same things that you are.
Read the community guidelines prior to posting content in the community – each community is set up by individuals with their own rules and guidelines. Start off on the right foot by respecting the community, and you’ll be rewarded with respect in return.
#3 Build thought leadership
Being helpful is the most important thing you can do on social media. People are on social media to find answers, look for inspiration, or be entertained. Creating content that is relevant to your niche builds trust when people come to rely on you for answers about certain topics.
Sharing other people’s content in the same niche or topic areas helps build your social networking as well. Nothing says love and respect to a blogger more than sharing and starting a discussion about their articles. You never know, they might share yours in return! You shouldn’t expect that they do but building social karma in this way is a bridge to connect with others.
Over time as you share great content and talk about the same things, people will come to see you as an expert in the field. Being consistent and on topic helps fast track you toward being recognized as a leader.
#4 Boost your blog
One of the hardest parts of blogging is building your blog traffic. Sharing your blog on Google+ indexes your content faster and can bring more people to your blog. Once you post your blog content, share your post on Google+ to get it indexed by the Googlebot faster and have social signals flow to your blog.
Google “crawlers get to your site via links. One way to get some quick links is by creating social networking profiles for your new website or adding a link to your new website to pre-existing profiles. This includes Twitter profiles, Facebook pages, Google+ profiles or pages, LinkedIn profiles or company pages, Pinterest profiles, and YouTube channels.”
These are a few of the reasons that getting started on Google+ is worth your time and effort. I hope I’ve convinced you to give it a try or to get active again if you’ve started and not been active. Increase your online visibility with some power from Google+ and get ready to reach a whole new level of social media and blogging!