SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style.
However it’s not just a social media network – it’s also a great asset you can rely on for additional exposure.
Building a following on SlideShare is like building your email list: It has a huge long-term potential allowing you to diversify your traffic sources and build a more independent web presence.
SlideShare does a very good job updating users of new uploads from people the follow:
Sometimes I don’t have to promote my content beyond simply uploading it to SlideShare (and I don’t even have a huge following there!)
Investing some time and effort on continuously building your SlideShare following is investing in building a reliable traffic and awareness sources. Here are a few ways to get followed on SlideShare:
1. Create exceptionally good content regularly
This is somehow obvious: To get followed, you need to provide quality content for people to appreciate enough to want to hear more from you.
Are you creating a good presentation? There is a chance you aren’t hitting the sweet spot. Ideally, the number of slides should average between 30 – 50 slides, as anything less is too short, anything more is too long. Most experts seem to point people at 65 slides (However I usually have fewer), including a final call to action slide.
All visuals should be dynamic, eye catching, and related to what is being said. Remember, you are not using images to enhance the text, but the other way around. The main point is the image, which provides context and explanation. The text is sprinkled in to enhance the visuals.
To create awesome SlideShare content you don’t need to be a designer: I’ve shared some free tools to create awesome presentations to upload to your SlideShare account. And here are some tips for SlideShare content inspiration!
Like any content on the web, time and consistency pay off. Ideally, you should be following by a regular schedule, and releasing presentations on a regular basis.
How often you do this is up to you, but you should at least be putting something out once a month, more often if you can without impacting quality.
The most prolific posters on SlideShare are the ones most likely to be followed, because they are always putting out regular and beneficial content for their followers. Just throwing something up every once in awhile will never allow for steady growth.
2. Connect with Linkedin
Linkedin is the only social media platform that is integrated with SlideShare. And the two make a perfect match: Both connect professionals and both are very content-marketing-friendly.
You can auto-share your SlideShare presentations on your Linkedin profile for them to appear as part of your extended Linkedin resume:
This is a great way to get your Linkedin network on board with your SlideShare content!
I’ve also used Oktopost to schedule social media updates on major social media shares once I publish something new at SlideShare. Oktopost works very well if you want to get more organized with your social media campaigns
3. Like others user’ presentations
Like other sites, you can find relevant content and users through search. From there, you can set about connecting with those users, and hopefully getting them to check out your own content when you put it out.
Like, comment on, save and discuss their SlideShare uploads. Share it out on your social media pages. Follow those active users as well (in most cases, you’ll be followed back!) Show yourself to be a high quality contributor on the site, and let yourself be seen. Eventually, you will notice more visits to your own work, and a lot of the same activity building on your profile.
Any time you interact with with someone or someone’s upload at SlideShare, they get an email notification. In most cases, this email will prompt users to follow you and go through your content as well!
4. Add a “Follow on SlideShare” badge on your site
People won’t visit your SlideShare account if they don’t know you have one. Make sure you have a SlideShare badge in your sidebar, just like you do for Twitter, Facebook and other social networks. When you write a post on your blog, include SlideShare with the call to action at the end.
If you give people opportunities to visit your profile, they will do so. With SlideShare becoming more popular by the year, especially with academics and professionals, you can build quite a network passively.
SlideShare offers official widgets you can embed. But I prefer this WordPress plugin (with SlideShare support) which helps you create a very sleek sidebar widget listing your major social media profiles. You can easily change the buttons look and feel as well:
5. Embed “SlideShares” into related posts
Initially I joined SlideShare to create visually-appealing round-ups of my guest posts to share on my own blog. I’ve always guest posted too much, so I had to look for tools to curate my own content around the web to share it my own readership.
Now I’ve accumulated some solid mini-presentations on my SlideShare account – so I can often use them to enhance the quality of (and engagement with) my content. SlideShares make any how-to content easier to implement and help any blog post look more visually appealing.
And embedding SlideShare content also helps build your SlideShare following too!
Let’s say you write a blog post about how cold email marketing still has a place in today’s online business landscape. You also have a presentation you published awhile back that provides tactics for cold email marketing that have been proven effective. The post is a separate entity. But at the end, you mention the SlideShare and you embed it right there into the post.
This directs them to even more content, provides a possibility of a click through to your SlideShare profile, and gives a new way to share old content.
SlideShare is a great tool, but not enough people really exploit it. The web is a visual platform, and people like a quick way to get data, through a method that sticks in the mind. Slideshows and visual presentations give them that option.
If you have a SlideShare account and don’t feel like you have gotten the most out of it, use the tips above to start building a following and gaining more visibility. Your traffic will improve, and it will provide a unique perspective on social marketing that you may not have had before.