Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. This maybe because email prompts people to purchase 3 times more often than social media prompts people to purchase.
So what’s the answer? More prompts to purchase via social media? Maybe, but how about using your social network to build your email list? I’ve talked about using Facebook to grow your email list in the past. In this article, I’ll tell you how to build your email list using LinkedIn and Twitter.
Taking advantage of the contacts you make via social media is a great way to build an email list. The idea is to convert your social media followers into leads that can turn into sales and ultimately increase your business.
The most valuable kinds of leads are those that come from ‘opt-ins’. An opt-in is when a person chooses to sign up for your email newsletter, either from your website or a social media outlet. Because the person chose to sign up, it usually means that there is a greater level of interest. To help people choose to opt in, use a free opt-in offer like a free ebook or webinar series.
With LinkedIn, you can create a highly targeted list of business professionals that have volunteered to join your network, so they have shown an interest in your service or product. Twitter’s large audience can help you build your list fast! And Twitter has several good strategies that connect well with email.
Methods for Building Your Email List Using LinkedIn
- Ask a new connection. When someone requests to link with you, send them a message. Let them know it’s nice to meet them and that you’re happy to answer any questions they have. Invite them to download your free opt-in offer or subscribe to your newsletter for the latest updates.
- Message your LinkedIn contacts. Offer them your free opt-in that will benefit them and their business. You can message up to 50 contacts at one time.
- Message your LinkedIn group. If you’re a LinkedIn group owner, you can message up to 500 group members at a time. Offer them your free opt in or a free educational webinar.
Methods For Building Your Email List Using Twitter
- Link your Twitter profile to an opt-in offer web page. This is a landing page on your website where you offer a free special report, webinar, download or ebook in exchange for an email address. Make sure you clearly spell out on the landing page that people are getting added to your newsletter list. By giving a reader something of value that will benefit their business right now, they’ll be more likely to opt-in to the newsletter.
- Link your Twitter biography to an opt-in page. Again, just like #1. This gives you an additional area that you can connect with a reader.
- Use the Twitter Leads Generation Card. This is a simple process that’ll get you great results. To use these cards, you’ll have to sign up for a Twitter Ads account. You don’t need actually to purchase an ad, but you’ll have to have an Ads account to build a Lead Generation Card.In the Twitter Ads interface, build your Leads Generation Card under the following tabs:
Creatives >> Cards >> Create your first Twitter Lead Generation Card. While still in that same interface, send it as a standard Tweet, not a promoted tweet.
Having a large following on social media might be nice for your small business, but that doesn’t always translate into sales. You’ll see more sales if you can convert those followers into newsletter subscribers.
These become solid leads that already have some level of interest in your product or service, which makes them more likely to be converted into sales dollars, instead of just followers.
The methods described above have already proven successful for many small businesses. By trying one or two of them yourself, you should end up with solid leads from LinkedIn and Twitter.
If you have the budget, LinkedIn and Twitter offer even more ways to grow your email subscriber list with paid ads, promoted posts, and sponsored posts.
Have you used Facebook, LinkedIn or Twitter to build an email list? What type of prompts have you used? Have you been successful at building your list? Share your experiences in the comments.