Marketing is the most critical part of your business. If you don’t sell your product or service your business is just a hobby. Being seen above the crowd on the internet may be a struggle, especially if your business is new, or your niche is crowded.
Using email and social media to improve organic traffic on your website, as well as your profits, can be incredibly effective. Email lists are still considered the best marketing tool for small businesses. Plain and simple, email works. Here’re a couple of quick stats to convince you.
- 44% of email recipients made at least one purchase last year based on a promotional email. (Convince and Convert)
- People who buy products marketed through email spend 138% more than people that don’t receive email offers. (Convince and Convert)
How about that for the sales power of emails?!
But how can emails help boost your website traffic? In both of the stats above the email took the buyer to the website to purchase the products. Here’s the first place that emails can help your website traffic … pushing email readers to your website to purchase products or read blog posts. By having a related or suggested items area buyers can add on product, but more importantly, in the context of this article they stay on the website for additional time.
How does social media work into this? By marketing your blog posts, newsletters, and newsletter subscription forms on your social media accounts you’ll gain not only valuable back links to your website, but you’ll also gain website traffic and email subscribers.
Here are some steps to follow to gain website traffic from emails and social media:
1. Start an email list
Start by making it easy for website visitors you give you their email address. Give your visitors several places to sign up for your newsletter, a stable footer bar form, a popup or slide in form and embedded form on each blog post. Consider offering a small token of appreciation for signing up such as a free eBook or special article given only to subscribers.
MailChimp easily and quickly integrates with Facebook to add an email subscription tab/form to your Facebook business page. Here’s how to add a MailChimp subscription form to your Facebook page.
2. Keep your subscribers informed
Collecting email addresses is only the first step. You must stay in touch and email them! (I’m guilty of not sending enough emails myself. I get so busy with client work that I don’t take care of my own marketing.) Without regular newsletters, you won’t get traffic to your site, and your newsletter are much more likely to be marked as spam.
Newsletters keep your readers engaged with your business. In my opinion, blog posts make great newsletters. Include just a tease of what your latest article is about and link back to the blog post. This will increase the rate of return visitors and keep your brand in the forefront of people’s minds.
There isn’t a “recommended number of blog posts”. The more often you blog, the more likely you’re to be found. Google LOVES new content on a website and will push new content to the top of the search engine over older content. Remember, quality is always more important than quantity. If you are short on time or lack skills, consider hiring a freelance writer to create posts for you on an on-going basis.
3. Create compelling content
Create and share posts that are related to your industry, entertaining and engaging. This can be very challenging, especially if you have the opinion that your industry is a little dull or boring. Check out this post by Justice Mitchell, “Make Sense by Speaking to Your Audience Not Above Them“. He a fabulous writer, so this article is very entertaining, even though it’s about a subject that can be considered a little dry. He gives a checklist of how to make sure that your audience is getting spoken to in a post. I found this especially useful as my industry has tons of jargon and I have a tendency to use it assuming that my readers know what I mean.
The likes and shares you receive will help to spread the word about your business, and will also improve your SEO. Make sure to respond to anybody who comments or asks questions about your posts. A solid and engaged following on social media helps to build the reputation of your business and will establish your brand as an authority in the field.
4. Add easy to share buttons for social media
Chances are that most of your readers have some sort of social media account. Chances are that your readers have “followed you” because they have an issue or challenge that your business can help with. Chances are that your readers have friends with similar issues and challenges. Chances are that your readers will share your emails and blog posts on social media if you make it really easy for them to do so when an article resonates with them. Add social sharing buttons to your emails for easy sharing and add social sharing buttons to your blog posts for easy sharing. Always make it easy and quick to share so people will do it.
One of my pet peeves is social sharing buttons that are broken or linked incorrectly. Make sure you check your buttons every once and awhile, especially after blog updates.
I always want to know the bottom line. So here it is – your subscribers and followers can make or break your business. With consumers being bombarded with digital information at every turn, you have to stand out from the crowd by providing helpful and targeted content that your customer base finds useful. By using email newsletters and social media in harmony you’ll increase their synergy and raise your website traffic.