Although the field of SEO is in a state of constant change, keyword research nevertheless remains a crucial part of the process of optimization of your blog content for search engines. When thinking about the proper keywords, the best way to find them is to figure out what your clients would search for in order to find the services you are offering.
Of course, different people might use different keywords when they are researching or trying to find some content. Because of this finding, ideal keywords that are guaranteed to be used by clients might seem like a daunting and maybe even impossible task.
Luckily, there are some simple steps that you can follow to take your research to the next level. So, let’s focus on how you can achieve that with the goal to target more clients and get better results starting with your next blog post!
1. Understanding SEO is crucial
Search engine traffic is the most crucial thing as it will increase the number of visitors on your blog. Acquiring new visitors and eventually converting them into regular and consistent readers should be the goal of every blogger.
That is why you should be familiar with the basics of SEO. If you are a beginner and have little or no knowledge about SEO, the first thing you should understand is that you need to have your own domain and hosting if you want to be taken seriously, and you should get them as soon as you’ve started your blog.
Google is designed to provide people with the most useful and relevant search results, and you have to make sure that you are among those. In this context, you should put an emphasis on creating original content. The term “original content” doesn’t only refer to your posts, but also to images, videos, tools, plugins, podcasts or anything else that your readers might enjoy when they are visiting your blog.
Having content that’s original and different in some ways means faster results on the search engine ranking positions – SERPS, as well as more sharing.
When talking about SEO, there is another thing that matters – backlinks. A backlink is when a website or a blog link’s back to your blog from their site/blog. This is why you should build relevant backlinks and they should be created in a natural way. The way to achieve that is again by having great content, and you should also include backlinks to your own blog content since they count as well.
Moreover, you have to ensure that your blog theme is SEO optimized, because it will make Google recognize you as a trustworthy website, and it will also separate you from the competition.
2. Optimal keyword research
Poor keyword research leads to poor optimization and thus to poor results. In order to avoid that, you should think about credibility, as search engines are designed to rank the most comprehensive and credible results for the given keyword.
When a large number of people are using particular keywords to find a specific service/topic you want to rank for, you are able to create content around those words and that is what “keyword optimized content” is.
However, you should also bear in mind that if your keyword is overused and too popular, the chances of you ranking well for it are slim. That’s why you should opt for more specific keywords since they can boost your blog rankings.
You should also avoid keyword stuffing since Google discourages that and your content is likely to get penalized. Instead, you need to use LSI keywords – phrases and words that highly correlate to your topic.
3. Do not rely on tools for keywords
Oftentimes, technology is there to pick us up when we can`t put up with tedious tasks that require a lot of our time. Although tools that can help you find keywords exist, they are not 100% accurate or precise and it can be devastating for your blog to rely just on the software for this job.
Apart from having inaccurate and flawed data, keyword research software and tools have no means of letting you know which words exactly are more important than others. Using low-quality keywords might damage your chances of attracting a larger audience to your blog.
While keyword research tools can’t really provide you with anything more than the best guess on search volume numbers, which is based on the information your tools have access to. Having said all of this, you can still utilize keyword research tools to further your own benefit. For example, you can use the data gathered by your tools as a metric for comparison.
Having a lot of data between different tools is good since you can easily scan through your keyword lists in order to filter out phrases which might be better than others. In this case, the more data you have, the merrier.
4. Ideal content length
Content is the key element when we are talking about SEO. When you want to achieve visibility in search engines, you have to ask yourself what good content is, and one of the biggest factors in determining that is the length.
According to some sources, you should have at least 700 words per page. This allows you to include alternatives to your target keywords and to provide a sufficient amount of info for your readers. However, there are highly ranked blogs that feature only about 300 words per page.
Medium, on the other hand, suggests that the ideal blog posts are 7 minutes long. They came up with this number by measuring the average time spent reading each post and comparing it to the post length. In 7 minutes, an average visitor will read about 1,600 words. That being said, some even longer posts have done quite well in the past.
The best piece of advice they offered, however, is: “What it does mean is that it’s worth writing however much you really need. Don’t feel constrained by presumed short attention spans. If you put in the effort, so will your audience”. This means that you can find creative ways to naturally insert long tail keywords and their variations throughout the post.
A quick google search on tips about the ideal length for a blog post will most likely just confuse you or cause you to overthink the problem without offering actually useful advice. This will, of course, get you nowhere.
Instead, sit down and write – if your writing is good, your audience won’t mind if it is too long or too short. Good writing can`t be measured just by the number of words or minutes it takes to read it.
5. Focus on quality
Last but not least, you should focus on having a good quality score for your keywords. When a new keyword is added to your account, Google assigns it a quality score of 6, as a starting point. After that, there are numerous factors that will determine whether your score will increase, such as landing page experience, expected CTR and relevance.
Quality Score is a metric used by Google in order to determine relevance and quality of your page in relation to a specific keyword which is then used to calculate your CPC (cost per click) and ad rank for it. Your ad rank and how much you will have to pay whenever someone clicks on your ad highly depend on your Quality Score.
Talking about quality, keywords can be divided into 4 groups – low intent, high intent, brand, and competitor. Low intent keywords are typically navigational or informational searches and a good quality score for them is 7. High intent KW are those that are commercially relevant, and a good quality score for them is 7-9.
When it comes to brand KW, the quality score shouldn’t be below 8. For competitor KW, being the most challenging ones, an ideal score would be 3+. Of course, you want to find a keyword with a good score that still sounds natural. Work on developing a paragraph around it so that it doesn’t stick out.
Trying to use a lot of keywords when writing a blog post can be a tough job if you want to sound natural. Especially if you are a professional writer who writes all day long. After a long time spent in front of the screen, it might become hard to discern between what sounds natural and what doesn’t.
To avoid this, try to use keywords so that they are hardly even noticeable in the text. Avoid repeating yourself. Never write more than what you intended to just so you can use a keyword in your text. If you’re still uncertain whether or not your text sounds natural. Try reading it out loud to yourself and see if it sounds funny or weird in any way.
To conclude, if you want to keep everything natural in spite of having to use a lot of data when it comes to blogging and keyword, following these tips will enable you to find long tail keywords that are more precise, and seamlessly incorporate them in your blog posts.