To the end of ‘influenceratis’ In 2017, the scandals of fake news, fake advertisements, fake accounts and fake profiles made the headlines of all media. Since the beginning … [Read more...]
Fake News: The Hidden Face of Influence Marketing
The dark industry of fake news In 2017, ¨fake news¨ was voted the word of the year by the Collins dictionary. No wonder, in recent years it is one of the most popular … [Read more...]
Building Credibility and Influence With A Corporate Blog
Although many predict its imminent death, with the popularity of vloggers and the rise of podcasts, blogs are more than ever at the center of digital marketing strategies. … [Read more...]
6 Influencer Marketing Myths Debunked in 2017
It will soon be ten years since I became interested in the phenomenon of influence marketing and its evolution on social media. Today, influencers are the "buzzword" of the … [Read more...]
20 Influencer Marketing Trends to be Realized by 2020
The risky challenge of social media predictions When you write a monthly column on a platform of professional bloggers, you’re called on to make predictions. It can be a very … [Read more...]
Deciphering the 5 Levels of Social Media Influence and Content
In 2014 I began to develop my own version of Maslow's hierarchical pyramid of needs, adapted to social media. My goal was to be able to identify more precisely when … [Read more...]
The Evolution of Influencer Marketing in Social Media
In April, I highlighted the 5th anniversary of my contribution to Maximize Social Business's social media blog. An important milestone in my career that I wanted to mention … [Read more...]
The Confluence of Marketing at the Age of Connected Consumers
Are we moving towards a greater maturity in digital marketing? 2017 is shaping up to be a defining year for marketers. After surfing the wave of "Influenceratis" in recent … [Read more...]
Confluence Marketing : The Convergence Of Content And Influence
The Yin and Yang of Digital Marketing In 2017, content marketing and relationships with influencers form a winning combination. They're an inseparable pair for businesses and … [Read more...]
Influence 2.0: The Future of Influence Marketing
New study report by Brian Solis, in collaboration with Traackr and TopRank Marketing "To help set our bearings, I partnered with influencer relationship management … [Read more...]
The Gap Between Influencer Marketing and Recommendations
For 2017 more than 75% of brands and companies recently surveyed indicate they will increase their budget for content production and social media influencers. However, … [Read more...]
How to Measure Influencer Marketing Strategy Results
ROI remains the key issue facing organizations When I meet a new client to develop an influence marketing strategy, his first concern is always how he will get the best … [Read more...]
The Rise of Niche and Micro-Influencers
The Identity Crisis of Social Media Influencer Marketing Over the past few years, influencer marketing has become one of social media biggest buzzwords. This trend has … [Read more...]
10 Big Changes In Influencer Marketing You Need to Understand
What changed in 2015 - 2016 ... Every fall, when it comes to the statistics, I realize how the performance predictions and trends are challenging. In the era of digital … [Read more...]
The Five Pillars of Social Media Influencer Marketing
The rise of the influence of connected consumers Over the years, with the proliferation of social platforms and apps available on the Web, communications and marketing have … [Read more...]
CEOs: Please Avoid the Influencer Marketing Trap of Influenceratis
The social media influence marketing is extremely popular with brands and marketing agencies. All the studies show that the vast majority of enterprises and organizations plan … [Read more...]
6 Challenges for Public Relations with Social Media Influencers
Over the last 20 years, the rise of the Web and the emergence of social media has fundamentally changed the role of public relations (PR). To regain the confidence of … [Read more...]
Newest Influencer Marketing Trends: Egocasting and Influencerati Millenials
Last week, I participated in various activities organized in the framework of the Semaine du Numérique in the wonderful City of Quebec. I made a presentation at the … [Read more...]
The Impact of Connected Consumers in Influencer Marketing
The social media influence of power users - consumers In recent years, influencer marketing in social media has evolved very quickly. Today, with advertisements blockers (Ad … [Read more...]
Climbing Up the Ladder of Social Media Influence
The Emergence of Social Media Influencers Twenty-five years after the advent of the World Wide Web, the Internet, and social media are omnipresent in our society. They … [Read more...]