About Raymond Morin

To the end of ‘influenceratis’ In 2017, the scandals of fake news, fake advertisements, fake accounts and fake profiles made the headlines of all media. Since the beginning … [Read more...]

PUBLISHED ON February 8, 2018, LAST REVISED ON February 1, 2018

The dark industry of fake news In 2017, ¨fake news¨ was voted the word of the year by the Collins dictionary. No wonder, in recent years it is one of the most popular … [Read more...]

PUBLISHED ON December 5, 2017, LAST REVISED ON December 17, 2017

Although many predict its imminent death, with the popularity of vloggers and the rise of podcasts, blogs are more than ever at the center of digital marketing strategies. … [Read more...]

PUBLISHED ON October 2, 2017, LAST REVISED ON September 28, 2017

It will soon be ten years since I became interested in the phenomenon of influence marketing and its evolution on social media. Today, influencers are the "buzzword" of the … [Read more...]

PUBLISHED ON August 10, 2017, LAST REVISED ON August 15, 2017

In 2014 I began to develop my own version of Maslow's hierarchical pyramid of needs, adapted to social media. My goal was to be able to identify more precisely when … [Read more...]

PUBLISHED ON June 19, 2017, LAST REVISED ON January 7, 2018

In April, I highlighted the 5th anniversary of my contribution to Maximize Social Business's social media blog. An important milestone in my career that I wanted to mention … [Read more...]

PUBLISHED ON May 16, 2017, LAST REVISED ON May 24, 2017

Are we moving towards a greater maturity in digital marketing? 2017 is shaping up to be a defining year for marketers. After surfing the wave of "Influenceratis" in recent … [Read more...]

PUBLISHED ON April 19, 2017, LAST REVISED ON April 19, 2017

The Yin and Yang of Digital Marketing In 2017, content marketing and relationships with influencers form a winning combination. They're an inseparable pair for businesses and … [Read more...]

PUBLISHED ON March 17, 2017, LAST REVISED ON May 18, 2017

New study report by Brian Solis, in collaboration with Traackr and TopRank Marketing  "To help set our bearings, I partnered with influencer relationship management … [Read more...]

PUBLISHED ON February 16, 2017, LAST REVISED ON May 25, 2017

For 2017 more than 75% of brands and companies recently surveyed indicate they will increase their budget for content production and social media influencers. However, … [Read more...]

PUBLISHED ON January 19, 2017, LAST REVISED ON February 13, 2017

ROI remains the key issue facing organizations When I meet a new client to develop an influence marketing strategy, his first concern is always how he will get the best … [Read more...]

PUBLISHED ON December 20, 2016, LAST REVISED ON January 31, 2017

The Identity Crisis of Social Media Influencer Marketing Over the past few years, influencer marketing has become one of social media biggest buzzwords. This trend has … [Read more...]

PUBLISHED ON November 18, 2016, LAST REVISED ON February 1, 2017

What changed in 2015 - 2016 ... Every fall, when it comes to the statistics, I realize how the performance predictions and trends are challenging. In the era of digital … [Read more...]

PUBLISHED ON September 21, 2016, LAST REVISED ON September 20, 2016

The rise of the influence of connected consumers Over the years, with the proliferation of social platforms and apps available on the Web, communications and marketing have … [Read more...]

PUBLISHED ON August 17, 2016, LAST REVISED ON August 14, 2016

The social media influence marketing is extremely popular with brands and marketing agencies. All the studies show that the vast majority of enterprises and organizations plan … [Read more...]

PUBLISHED ON June 16, 2016, LAST REVISED ON July 5, 2016

Over the last 20 years, the rise of the Web and the emergence of social media has fundamentally changed the role of public relations (PR). To regain the confidence of … [Read more...]

PUBLISHED ON May 16, 2016, LAST REVISED ON January 22, 2017

Last week, I participated in various activities organized in the framework of the Semaine du Numérique in the wonderful City of Quebec. I made a presentation at the … [Read more...]

PUBLISHED ON April 19, 2016, LAST REVISED ON January 26, 2017

The social media influence of power users - consumers In recent years, influencer marketing in social media has evolved very quickly. Today, with advertisements blockers (Ad … [Read more...]

PUBLISHED ON March 16, 2016, LAST REVISED ON January 27, 2017

  The Emergence of Social Media Influencers Twenty-five years after the advent of the World Wide Web, the Internet, and social media are omnipresent in our society. They … [Read more...]

PUBLISHED ON February 15, 2016, LAST REVISED ON February 12, 2017