About Raymond Morin

In my neighborhood, every day of the week, at the same time, there is a young Latino who comes to practice his soccer moves on the forecourt of the church. I often stop to … [Read more...]

PUBLISHED ON June 6, 2018, LAST REVISED ON October 13, 2018

To the end of ‘influenceratis’ In 2017, the scandals of fake news, fake advertisements, fake accounts and fake profiles made the headlines of all media. Since the beginning … [Read more...]

PUBLISHED ON February 8, 2018, LAST REVISED ON October 14, 2018

The dark industry of fake news In 2017, ¨fake news¨ was voted the word of the year by the Collins dictionary. No wonder, in recent years it is one of the most popular … [Read more...]

PUBLISHED ON December 5, 2017, LAST REVISED ON November 7, 2018

Although many predict its imminent death, with the popularity of vloggers and the rise of podcasts, blogs are more than ever at the center of digital marketing strategies. … [Read more...]

PUBLISHED ON October 2, 2017, LAST REVISED ON October 13, 2018

It will soon be ten years since I became interested in the phenomenon of influence marketing and its evolution on social media. Today, influencers are the "buzzword" of the … [Read more...]

PUBLISHED ON August 10, 2017, LAST REVISED ON September 18, 2018

In 2014 I began to develop my own version of Maslow's hierarchical pyramid of needs, adapted to social media. My goal was to be able to identify more precisely when … [Read more...]

PUBLISHED ON June 19, 2017, LAST REVISED ON November 12, 2018

In April, I highlighted the 5th anniversary of my contribution to Maximize Social Business's social media blog. An important milestone in my career that I wanted to mention … [Read more...]

PUBLISHED ON May 16, 2017, LAST REVISED ON October 6, 2018

Are we moving towards a greater maturity in digital marketing? 2017 is shaping up to be a defining year for marketers. After surfing the wave of "Influenceratis" in recent … [Read more...]

PUBLISHED ON April 19, 2017, LAST REVISED ON April 19, 2017

The Yin and Yang of Digital Marketing In 2017, content marketing and relationships with influencers form a winning combination. They're an inseparable pair for businesses and … [Read more...]

PUBLISHED ON March 17, 2017, LAST REVISED ON November 14, 2018

New study report by Brian Solis, in collaboration with Traackr and TopRank Marketing "To help set our bearings, I partnered with influencer relationship management … [Read more...]

PUBLISHED ON February 16, 2017, LAST REVISED ON December 10, 2018

For 2017 more than 75% of brands and companies recently surveyed indicate they will increase their budget for content production and social media influencers. However, … [Read more...]

PUBLISHED ON January 19, 2017, LAST REVISED ON February 13, 2017

ROI remains the key issue facing organizations When I meet a new client to develop an influence marketing strategy, his first concern is always how he will get the best … [Read more...]

PUBLISHED ON December 20, 2016, LAST REVISED ON September 22, 2018

The Identity Crisis of Social Media Influencer Marketing Over the past few years, influencer marketing has become one of social media biggest buzzwords. This trend has … [Read more...]

PUBLISHED ON November 18, 2016, LAST REVISED ON October 26, 2018

What changed in 2015 - 2016 ... Every fall, when it comes to the statistics, I realize how the performance predictions and trends are challenging. In the era of digital … [Read more...]

PUBLISHED ON September 21, 2016, LAST REVISED ON October 26, 2018

The rise of the influence of connected consumers Over the years, with the proliferation of social platforms and apps available on the Web, communications and marketing have … [Read more...]

PUBLISHED ON August 17, 2016, LAST REVISED ON August 14, 2016

The social media influence marketing is extremely popular with brands and marketing agencies. All the studies show that the vast majority of enterprises and organizations plan … [Read more...]

PUBLISHED ON June 16, 2016, LAST REVISED ON July 5, 2016

Over the last 20 years, the rise of the Web and the emergence of social media has fundamentally changed the role of public relations (PR). To regain the confidence of … [Read more...]

PUBLISHED ON May 16, 2016, LAST REVISED ON October 26, 2018

The social media influence of power users - consumers In recent years, influencer marketing in social media has evolved very quickly. Today, with advertisements blockers (Ad … [Read more...]

PUBLISHED ON March 16, 2016, LAST REVISED ON January 27, 2017

  The Emergence of Social Media Influencers Twenty-five years after the advent of the World Wide Web, the Internet, and social media are omnipresent in our society. They … [Read more...]

PUBLISHED ON February 15, 2016, LAST REVISED ON December 10, 2018

Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public … [Read more...]

PUBLISHED ON January 25, 2016, LAST REVISED ON January 26, 2017

Influencer marketing is largely based on the digital identity and brand image conveyed in social media. Marketers are clearly aware of their influence, and executives and … [Read more...]

PUBLISHED ON December 10, 2015, LAST REVISED ON November 18, 2018

Each fall, bloggers and social media experts are asked to make their predictions about the trends for the upcoming year. At a time when changes are occurring at an accelerated … [Read more...]

PUBLISHED ON November 16, 2015, LAST REVISED ON July 26, 2016

In recent years, marketing and public relations agencies have overwhelmingly adopted content marketing, and suddenly we're witnessing an escalation of content offerings. It … [Read more...]

PUBLISHED ON October 14, 2015, LAST REVISED ON October 25, 2018

The concept of the social media influencer marketing has never been really popular with agencies and businesses. Studies come one after another, and reveal a continuously … [Read more...]

PUBLISHED ON August 17, 2015, LAST REVISED ON March 2, 2017

State of Influencer Engagement – New Study by AugureFor the second consecutive year, Augure has just published the results of its annual study on the state and the … [Read more...]

PUBLISHED ON July 16, 2015, LAST REVISED ON November 3, 2018

In 2015, there's no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be … [Read more...]

PUBLISHED ON May 21, 2015, LAST REVISED ON October 25, 2018

Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of … [Read more...]

PUBLISHED ON March 17, 2015, LAST REVISED ON October 25, 2018

Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Its theme immediately challenged me … [Read more...]

PUBLISHED ON February 16, 2015, LAST REVISED ON September 7, 2018

Last year at this time, I began to present some online elements of my new book: Generation C - Influencer Marketing at the Digital Age, which has just been published (in … [Read more...]

PUBLISHED ON January 19, 2015, LAST REVISED ON September 22, 2018

In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands. With … [Read more...]

PUBLISHED ON November 14, 2014, LAST REVISED ON October 26, 2018

To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the … [Read more...]

PUBLISHED ON October 16, 2014, LAST REVISED ON November 11, 2018

(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. I’m just sharing it for your information.)  A … [Read more...]

PUBLISHED ON September 16, 2014, LAST REVISED ON April 7, 2017

Standing out from the crowd and asserting authority When I explain to my clients that they need to start creating original content and regularly publish a blog, I usually … [Read more...]

PUBLISHED ON August 18, 2014, LAST REVISED ON September 22, 2018

At first glance, after two decades, the utopian dream of the World Wide Web and social media maybe seems to be over. Big Brother returns to haunt our memories, and threaten … [Read more...]

PUBLISHED ON June 16, 2014, LAST REVISED ON September 4, 2018

In 2014, around the world, experts and bloggers agree on the importance of marketing content and its influence in social media for organizations.As advertising and … [Read more...]

PUBLISHED ON May 19, 2014, LAST REVISED ON September 23, 2018

At the beginning of the year, a journalist from the French magazine Marketing contacted me to offer me an interview on the topic of social media influence, starting by asking … [Read more...]

PUBLISHED ON January 20, 2014, LAST REVISED ON January 26, 2017

A matter of context, content and synchronicity Now, with the ubiquity of social platforms and mobile technologies, companies and organizations are investing more in social … [Read more...]

PUBLISHED ON November 18, 2013, LAST REVISED ON September 22, 2018

In the past few years a number of start-ups, such as Klout, Peerlndex and Kred, have been offering Web applications that make it possible for companies and organizations to … [Read more...]

PUBLISHED ON March 25, 2013, LAST REVISED ON October 17, 2018

«Cadillac ATS vs. The World» : A Web-TV series and multi-plateforms campaignThrough the Cadillac brand, General Motors has been able to build a name for itself based on … [Read more...]

PUBLISHED ON February 26, 2013, LAST REVISED ON October 19, 2018

 The History of TOP ChartsIf we can credit the music industry for giving birth to the first popular TOP charts, the phenomenon wasn’t unique to the industry for … [Read more...]

PUBLISHED ON January 28, 2013, LAST REVISED ON December 5, 2018

In recent years, several aspects of society have been transformed by new Internet technologies. Today, mobile and almost unlimited access to information coupled with the … [Read more...]

PUBLISHED ON November 26, 2012, LAST REVISED ON October 18, 2018

In the era of social media and the socialization of organizations, consumers are now more than ever true kings. While access to an economy of abundance and new technologies … [Read more...]

PUBLISHED ON October 22, 2012, LAST REVISED ON September 20, 2018

From Machiavelli to Robert Cialdini, the notion of influence has continued to fascinate the general public and professionals alike. Even thought leaders have analyzed and … [Read more...]

PUBLISHED ON September 28, 2012, LAST REVISED ON March 3, 2017

 At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce, the subject of influence … [Read more...]

PUBLISHED ON August 1, 2012, LAST REVISED ON November 3, 2018

CORNERSTONE OR STUMBLING BLOCK?In my first article for Windmill Networking, I wrote that new Web technologies made it possible for anyone to become an influencer within … [Read more...]

PUBLISHED ON June 26, 2012, LAST REVISED ON October 8, 2018

Generation C and User InfluenceTo understand what’s at stake when considering the influence of social media, companies and organizations must first try to understand user … [Read more...]

PUBLISHED ON May 21, 2012, LAST REVISED ON September 17, 2018