Your Social Media for Business Resource
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For marketing planning, it’s always wise to pay close attention to trends and strategies in the fashion industry as it tends to have to adapt quickly and stay ahead of the … [Read more...]
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As a marketer have you ever been given a price for a piece of influencer created content that has made you nervous? Have you flinched at paying for a piece of content that … [Read more...]
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A few months ago I was consulting with a client who told me that they were giving their influencers individualized links to track their performance and then were paying the … [Read more...]
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I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This information … [Read more...]
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One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the … [Read more...]
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As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that … [Read more...]
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As both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their … [Read more...]
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From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the … [Read more...]
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One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many … [Read more...]
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Do you feel like your your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite … [Read more...]
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One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Working with bloggers not only embraces this … [Read more...]
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At this point, you know not to expect something for nothing. But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers … [Read more...]
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What is the best way to reach out to bloggers? Knowing a little bit about what bloggers want from marketers and what is considered “blogger outreach etiquette” can greatly … [Read more...]
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Ambassadors are people who love you. Well, not like your mom loves you, but people who love your brand and have an audience to shout their love to. Bloggers, with their … [Read more...]
