Your Social Media for Business Resource
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For marketing planning, it’s always wise to pay close attention to trends and strategies in the fashion industry as it tends to have to adapt quickly and stay ahead of the … [Read more...]
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As a marketer have you ever been given a price for a piece of influencer created content that has made you nervous? Have you flinched at paying for a piece of content that … [Read more...]
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In every corner of the business world, brands are falling in love with all things “performance based”. Some of these reasons seem obvious: efficient, direct and loaded with … [Read more...]
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A few months ago I was consulting with a client who told me that they were giving their influencers individualized links to track their performance and then were paying the … [Read more...]
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I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This information … [Read more...]
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One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the … [Read more...]
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I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. When done right. To do it right, marketers need to … [Read more...]
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As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that … [Read more...]
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As both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their … [Read more...]
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From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the … [Read more...]
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While consumers are becoming more resourceful in seeking out purchase information, marketers are becoming more resourceful in seeking out new bloggers to partner … [Read more...]
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One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many … [Read more...]
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It seems that every food and beverage comes in a pumpkin flavor variety and sidewalks are scattered with leaves that make an awesome extra crunchy sound. For many people … [Read more...]
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Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain … [Read more...]
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Do you feel like your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite … [Read more...]
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Since I work for a company that produces blogger outreach software, I'm quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I … [Read more...]
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When it comes to scoring word of mouth mentions about your brand from bloggers, the ideal kinds are those that are sincere and organically fit in to a blogger’s content. An … [Read more...]
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One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Working with bloggers not only embraces this … [Read more...]
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Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. There are a few goals … [Read more...]
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At this point, you know not to expect something for nothing. But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers … [Read more...]
