For marketing planning, it’s always wise to pay close attention to trends and strategies in the fashion industry as it tends to have to adapt quickly and stay ahead of the … [Read more...]
How Marketers Compensate Influencers Based on Performance
As a marketer have you ever been given a price for a piece of influencer created content that has made you nervous? Have you flinched at paying for a piece of content that … [Read more...]
Why Affiliate Marketing is Influencer Marketing’s New Best Friend
A few months ago I was consulting with a client who told me that they were giving their influencers individualized links to track their performance and then were paying the … [Read more...]
What I Learned About Blogger Outreach from Surveying 4,000 Bloggers
I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This information … [Read more...]
12 Subject Lines for Better Blogger Outreach
One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the … [Read more...]
Blogger Outreach: Pet Bloggers are the New “it” Girl
As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that … [Read more...]
5 Ways Brands are Getting Creative With Blogger Outreach
As both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their … [Read more...]
How Fashion Brands are Partnering with Bloggers for Big Results
From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the … [Read more...]
Why Brands Should Consider Working With Travel Bloggers
One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many … [Read more...]
10 Tips for Developing Better Blogger Outreach
Do you feel like your your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite … [Read more...]
Embrace the “One to One to Many” Approach by Working with Bloggers
One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Working with bloggers not only embraces this … [Read more...]
What Should Brands Offer Bloggers in Exchange for Posts?
At this point, you know not to expect something for nothing. But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers … [Read more...]
Best Way to Reach Out to Bloggers? Read This BEFORE Reaching Out!
What is the best way to reach out to bloggers? Knowing a little bit about what bloggers want from marketers and what is considered “blogger outreach etiquette” can greatly … [Read more...]
Build Your Network of Brand Ambassadors with Blogger Outreach
Ambassadors are people who love you. Well, not like your mom loves you, but people who love your brand and have an audience to shout their love to. Bloggers, with their … [Read more...]