About Kristen Matthews

I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This information … [Read more...]

PUBLISHED ON September 10, 2015, LAST REVISED ON January 26, 2017

One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the … [Read more...]

PUBLISHED ON July 20, 2015, LAST REVISED ON July 26, 2016

I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. When done right. To do it right, marketers need to … [Read more...]

PUBLISHED ON June 15, 2015, LAST REVISED ON January 22, 2017

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that … [Read more...]

PUBLISHED ON May 15, 2015, LAST REVISED ON April 28, 2017

As both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their … [Read more...]

PUBLISHED ON May 5, 2015, LAST REVISED ON May 4, 2017

From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the … [Read more...]

PUBLISHED ON March 19, 2015, LAST REVISED ON August 26, 2015

While consumers are becoming more resourceful in seeking out purchase information, marketers are becoming more resourceful in seeking out new bloggers to partner … [Read more...]

PUBLISHED ON February 11, 2015, LAST REVISED ON January 20, 2017

One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many … [Read more...]

PUBLISHED ON January 12, 2015, LAST REVISED ON January 25, 2017

It seems that every food and beverage comes in a pumpkin flavor variety and sidewalks are scattered with leaves that make an awesome extra crunchy sound. For many people … [Read more...]

PUBLISHED ON November 11, 2014, LAST REVISED ON January 31, 2017

Do you feel like your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite … [Read more...]

PUBLISHED ON August 15, 2014, LAST REVISED ON April 5, 2017

Since I work for a company that produces blogger outreach software, I'm quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I … [Read more...]

PUBLISHED ON July 18, 2014, LAST REVISED ON April 19, 2017

When it comes to scoring word of mouth mentions about your brand from bloggers, the ideal kinds are those that are sincere and organically fit in to a blogger’s content. An … [Read more...]

PUBLISHED ON May 13, 2014, LAST REVISED ON August 28, 2015

One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Working with bloggers not only embraces this … [Read more...]

PUBLISHED ON March 14, 2014, LAST REVISED ON January 25, 2017

Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. There are a few goals … [Read more...]

PUBLISHED ON February 11, 2014, LAST REVISED ON August 28, 2015

At this point, you know not to expect something for nothing. But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers … [Read more...]

PUBLISHED ON November 13, 2013, LAST REVISED ON April 19, 2017

What is the best way to reach out to bloggers? Knowing a little bit about what bloggers want from marketers and what is considered “blogger outreach etiquette” can greatly … [Read more...]

PUBLISHED ON September 10, 2013, LAST REVISED ON August 30, 2018

Ambassadors are people who love you. Well, not like your mom loves you, but people who love your brand and have an audience to shout their love to. Bloggers, with their … [Read more...]

PUBLISHED ON August 13, 2013, LAST REVISED ON August 30, 2018

Blogger outreach is known to be a useful tactic in creating brand awareness and pushing a product or service for B2C companies. But, did you know that B2B companies are … [Read more...]

PUBLISHED ON July 9, 2013, LAST REVISED ON April 19, 2017

Because even the top bloggers rarely get enough income from their blog to thrive, successful blogger outreach entails catering to a blogger’s niche and recognizing the hard … [Read more...]

PUBLISHED ON June 14, 2013, LAST REVISED ON April 19, 2017

As outbound marketing tactics peel away in the form of paint falling off of billboards, I am loving how much of a collaborative turn the world of marketing has taken as we … [Read more...]

PUBLISHED ON May 15, 2013, LAST REVISED ON August 29, 2018