Judy Gombita - Social Media and Public Relations

"Character is like a tree; and reputation like a shadow. The shadow is what we think of it; the tree is the real thing." — Abraham Lincoln ♦♦♦ Establishing character and … [Read more...]

PUBLISHED ON May 31, 2013, LAST REVISED ON May 23, 2017

Part I: Defining Social PR for Business "If you don’t know where you are going, any road will take you there."  —Heather Yaxley, co-author, The Public Relations Strategic … [Read more...]

PUBLISHED ON March 27, 2013, LAST REVISED ON May 11, 2017

As 2012 draws to a close, one would think being "social PR" accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, … [Read more...]

PUBLISHED ON December 28, 2012, LAST REVISED ON May 9, 2017

I chose to make this an Audacious Byte. But "Work to make food quality the hero" comes courtesy of Joel Yashinsky, CMO and SVP of marketing and consumer business insights … [Read more...]

PUBLISHED ON November 28, 2012, LAST REVISED ON March 23, 2017

  "The Roman philosopher Seneca may have put it best two thousand years ago, 'To be everywhere is to be nowhere.'" From The Shallows: What the Internet is Doing to Our … [Read more...]

PUBLISHED ON September 26, 2012, LAST REVISED ON May 23, 2017

My 12th Bytes from the PR Sphere column is the first to address social connections between public relations practitioners and journalists. Media relations remain an … [Read more...]

PUBLISHED ON August 30, 2012, LAST REVISED ON May 23, 2017

In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as an organization’s primary stakeholders or publics for … [Read more...]

PUBLISHED ON April 30, 2012, LAST REVISED ON May 29, 2017

"I tend to keep [social media interactions] open and neutral.… As I represent a global brand it is vitally important that I ‘keep my nose clean’ at all times." David Graham, … [Read more...]

PUBLISHED ON March 29, 2012, LAST REVISED ON May 11, 2017

Mine existing gold in the hills and strengthen PR value propositions for your partners and clients   Many businesses working to become "social" devote resources in … [Read more...]

PUBLISHED ON January 25, 2012, LAST REVISED ON July 25, 2017

We’re at the apex of the "frantic" time of year: holiday shopping, business and private parties, seasonal school plays and concerts; a festive period that lasts until the end … [Read more...]

PUBLISHED ON December 20, 2011, LAST REVISED ON May 10, 2017

Crisis, "PR disaster" or #epicfail: labels with a lot of subjective latitude in the fast-moving stream of social media opinion When assessing this super-sized instalment of … [Read more...]

PUBLISHED ON November 28, 2011, LAST REVISED ON April 18, 2017

The inaugural byte focused on two of the three pillars of PR: reputation and value. Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, … [Read more...]

PUBLISHED ON November 3, 2011, LAST REVISED ON May 29, 2017

Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, … [Read more...]

PUBLISHED ON September 27, 2011, LAST REVISED ON May 15, 2017