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Judy Gombita - Social Media and Public Relations

Judy Gombita contributes a monthly column on Social Media and Public Relations. Judy is a Toronto-based public relations and communication management specialist, with more than 20 years of employment and executive-level volunteer board experience, primarily in the financial and lifelong learning nonprofit sectors. She is the co-editor and Canadian contributor (since 2007) to the international, collaborative blog, PR Conversations. +Judy Gombita

Fidelity Byte: Distilling Corporate Character in PR 2.0 Minutes

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"Character is like a tree; and reputation like a shadow. The shadow is what we think of it; the tree is the real thing." — Abraham Lincoln ♦♦♦ Establishing character and … [Read more...]

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Definition Byte: Social PR for Business — Relating the Inside Out

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Part I: Defining Social PR for Business "If you don’t know where you are going, any road will take you there."  —Heather Yaxley, co-author, The Public Relations Strategic … [Read more...]

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Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR

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As 2012 draws to a close, one would think being "social PR" accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, … [Read more...]

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Audacious Byte: McDonald’s Canada Makes “Food Quality” Its Social PR Hero

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I chose to make this an Audacious Byte. But "Work to make food quality the hero" comes courtesy of Joel Yashinsky, CMO and SVP of marketing and consumer business insights … [Read more...]

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Distraction Byte: Weaving Social Snippets into PR Narratives

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  "The Roman philosopher Seneca may have put it best two thousand years ago, 'To be everywhere is to be nowhere.'" From The Shallows: What the Internet is Doing to Our … [Read more...]

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Journalist Byte: Five Suggestions for PR 2.0 Relationship Building

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My 12th Bytes from the PR Sphere column is the first to address social connections between public relations practitioners and journalists. Media relations remain an … [Read more...]

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Employee Byte: Insourcing Your Social PR

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In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as an organization’s primary stakeholders or publics for … [Read more...]

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Decorum Byte: Don’t be Negative; Practice Positive PR 2.0

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"I tend to keep [social media interactions] open and neutral.… As I represent a global brand it is vitally important that I ‘keep my nose clean’ at all times." David Graham, … [Read more...]

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Social Capital Byte: Institutionalizing Parity in B2B Relationships

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Mine existing gold in the hills and strengthen PR value propositions for your partners and clients   Many businesses working to become "social" devote resources in … [Read more...]

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Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?

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Crisis, "PR disaster" or #epicfail: labels with a lot of subjective latitude in the fast-moving stream of social media opinion When assessing this super-sized instalment of … [Read more...]

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Connections Byte: Chewing on Relationship Building in PR vs. Social Media

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The inaugural byte focused on two of the three pillars of PR: reputation and value. Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, … [Read more...]

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