Part I: Defining Social PR for Business "If you don’t know where you are going, any road will take you there." —Heather Yaxley, co-author, The Public Relations Strategic … [Read more...]
Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
My 12th Bytes from the PR Sphere column is the first to address social connections between public relations practitioners and journalists. Media relations remain an … [Read more...]
Employee Byte: Insourcing Your Social PR
In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as an organization’s primary stakeholders or publics for … [Read more...]
Connections Byte: Chewing on Relationship Building in PR vs. Social Media
The inaugural byte focused on two of the three pillars of PR: reputation and value. Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, … [Read more...]