Judy Gombita - Social Media and Public Relations

When you are recruited to write a monthly column about a specific area of practice—public relations—relating to maximizing social business, one tends to spend that dedicated … [Read more...]

PUBLISHED ON August 30, 2013, LAST REVISED ON May 23, 2017

I’m convinced the way forward includes social media as an important part of integrated communication, particularly in regards to public relations for business.And yet. And … [Read more...]

PUBLISHED ON July 25, 2013, LAST REVISED ON May 23, 2017

Why should an association hold a conference these days? What new social PR opportunities exist in the 21st century? A rethink and reboot of a (social) public relations … [Read more...]

PUBLISHED ON June 27, 2013, LAST REVISED ON May 10, 2017

"Character is like a tree; and reputation like a shadow. The shadow is what we think of it; the tree is the real thing." — Abraham Lincoln ♦♦♦ Establishing character and … [Read more...]

PUBLISHED ON May 31, 2013, LAST REVISED ON May 23, 2017

Scaling and Managing PR 2.0 ExpectationsA feature interview with Ike Pigott, communication strategist with Alabama Power—a part of Southern Company that serves … [Read more...]

PUBLISHED ON April 24, 2013, LAST REVISED ON May 23, 2017

Part I: Defining Social PR for Business "If you don’t know where you are going, any road will take you there."  —Heather Yaxley, co-author, The Public Relations Strategic … [Read more...]

PUBLISHED ON March 27, 2013, LAST REVISED ON May 11, 2017

The age of radical openness for social business Recently I woke up to a CBC Radio conversation between Fresh Air's host Mary Ito and futurist and author Don … [Read more...]

PUBLISHED ON February 26, 2013, LAST REVISED ON August 13, 2016

"…when responding to a crisis, the mission is to restore trust. The response to the crisis is what is known as crisis management. The tale of what you do to manage the … [Read more...]

PUBLISHED ON January 31, 2013, LAST REVISED ON May 23, 2017

As 2012 draws to a close, one would think being "social PR" accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, … [Read more...]

PUBLISHED ON December 28, 2012, LAST REVISED ON May 9, 2017

I chose to make this an Audacious Byte.But "Work to make food quality the hero" comes courtesy of Joel Yashinsky, CMO and SVP of marketing and consumer business insights … [Read more...]

PUBLISHED ON November 28, 2012, LAST REVISED ON March 23, 2017

  A binary system is any system that allows only two choices, such as a switch in an electronic system [i.e., on or off] or a simple true or false test. --Wikipedia Evolving … [Read more...]

PUBLISHED ON October 25, 2012, LAST REVISED ON May 9, 2017

  "The Roman philosopher Seneca may have put it best two thousand years ago, 'To be everywhere is to be nowhere.'" From The Shallows: What the Internet is Doing to Our … [Read more...]

PUBLISHED ON September 26, 2012, LAST REVISED ON May 23, 2017

My 12th Bytes from the PR Sphere column is the first to address social connections between public relations practitioners and journalists.Media relations remain an … [Read more...]

PUBLISHED ON August 30, 2012, LAST REVISED ON May 23, 2017

The 20-something research scientist and data team lead for Facebook, Jeff Hamerbacher, put it best: "The best minds of my generation are thinking about how to make people … [Read more...]

PUBLISHED ON July 30, 2012, LAST REVISED ON May 10, 2017

  "An information diet is not about consuming less; it’s about consuming right." The Information Diet: A Case for Conscious Consumption Conscious new-age information … [Read more...]

PUBLISHED ON June 29, 2012, LAST REVISED ON May 15, 2017

Organizational "social PR" is silkier when representatives are accorded trust and authority about a company’s vision and goals, plus how internal leaders and employees operate … [Read more...]

PUBLISHED ON May 24, 2012, LAST REVISED ON May 9, 2017

In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as an organization’s primary stakeholders or publics for … [Read more...]

PUBLISHED ON April 30, 2012, LAST REVISED ON May 23, 2017

"I tend to keep [social media interactions] open and neutral.… As I represent a global brand it is vitally important that I ‘keep my nose clean’ at all times." David Graham, … [Read more...]

PUBLISHED ON March 29, 2012, LAST REVISED ON May 11, 2017

Channel Goldilocks in determining the right amount of PR "personality" for your social business profile—not too little, not too much. Just right. On CBC Radio’s The Current, … [Read more...]

PUBLISHED ON February 23, 2012, LAST REVISED ON May 23, 2017

Mine existing gold in the hills and strengthen PR value propositions for your partners and clients  Many businesses working to become "social" devote resources in … [Read more...]

PUBLISHED ON January 25, 2012, LAST REVISED ON May 23, 2017