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"Character is like a tree; and reputation like a shadow. The shadow is what we think of it; the tree is the real thing." — Abraham Lincoln ♦♦♦ Establishing character and … [Read more...]
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Part I: Defining Social PR for Business "If you don’t know where you are going, any road will take you there." —Heather Yaxley, co-author, The Public Relations Strategic … [Read more...]
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I chose to make this an Audacious Byte. But "Work to make food quality the hero" comes courtesy of Joel Yashinsky, CMO and SVP of marketing and consumer business insights … [Read more...]
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"The Roman philosopher Seneca may have put it best two thousand years ago, 'To be everywhere is to be nowhere.'" From The Shallows: What the Internet is Doing to Our … [Read more...]
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My 12th Bytes from the PR Sphere column is the first to address social connections between public relations practitioners and journalists. Media relations remain an … [Read more...]
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In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as an organization’s primary stakeholders or publics for … [Read more...]
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Crisis, "PR disaster" or #epicfail: labels with a lot of subjective latitude in the fast-moving stream of social media opinion When assessing this super-sized instalment of … [Read more...]
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The inaugural byte focused on two of the three pillars of PR: reputation and value. Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, … [Read more...]
