Dominos uses Vine heavily to promote new deals like their #PicknMixDeal and #WinterSurvivalDeal. By invoking humor, they’re able to promote their offerings in a human, entertaining way that doesn’t require sales tactics.Frozen yogurt company Red Mango takes a more fun approach. This playful, dancing cup of hot chocolate shows that Vine can be used to be silly. Red Mango in Sioux Falls, South Dakota showed people how magical their products are by making their hot chocolate dance. Since frozen yogurt has a strong kid audience, creating marketing initiatives that children will find entertaining as well can be beneficial. Four Seasons has also integrated Vine into its marketing campaigns. Partnering with Shoutlet, the luxury hotel brand came up with a highly engaging and interactive campaign featuring “Maxine,” a lovable fuzzy plush toy. Through a family- friendly and child-focused Facebook contest, #MaxineTakesManhattan, Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months. The team supplemented the contest with Instagram posts and kicked off the promotion with Maxine’s own Vine Video on Twitter and Facebook.Roger Smith Hotel in New York, known for its quirky social media personality, uses Vine as more of a personal outlet. They showcase the personalities of many of their staff members as well as area events and happenings. If you landed on their Vine profile and didn’t know who it belong to, you would likely be inclined to believe it’s a personal account rather than a business account. Eight Ways Hospitality Brands Can Use Vine for Marketing
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