On Pinterest, pins reign supreme. Before a customer ever goes to your Pinterest account and clicks “Follow All”, they will most likely find out about your company via a pin in their home feed.
Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.
Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!
Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers.
1) Make it vertical.
Pinterest studied thousands of pins and found that vertical pins get more traction and engagement than horizontal pins. This is due to the layout of Pinterest, but also due to the mobile experience – more users check Pinterest from their mobile devices, and vertical pins translate better on these platforms.
2) Don’t forget the caption.
When re-pinning someone else’s pin or uploading your very own original pin, do not neglect to make the caption your own.
The caption of each pin should be descriptive and helpful. Pinterest itself found that longer descriptions work better, but don’t make it longer for the sake of length – convey what you need, don’t use jargon or technical language and make it fun!
3) Be specific.
Is that a nautical blanket, or a blue hand-woven nautical afghan? Think about search terms and keywords when captioning photos and creating pin boards.
Ask yourself frequently – What are your customers looking for? What are the most heavily used search terms that bring them to your website? What are they talking about on Twitter, Facebook and other social networks?
Use all of that information to strategically craft your pin and board language.
4) Enable Rich Pins.
Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place.
To get Rich Pins – which really stand out – you need to verify your website, insert meta tags and test out the pins as well as apply to get them. Here is how to get started.
5) Explore using hashtags.
Hashtags are ubiquitous these days, used everywhere from Twitter to Instagram to Facebook.
On Pinterest, hashtags are clickable and can be a great way to reach new followers and potential customers who have clicked on that particular hashtag from another user’s pin.
Hashtags are also very useful if you have a particular hashtag for an event or promotion or contest. It makes it easy to filter the pins and collect the information on just those users who have used the hashtag.
Cynthia Sanchez at the Oh So Pinteresting blog and podcast has some tips for using hashtags on Pinterest.
6) Stay positive and inspire.
Pinterest is an aspirational website. I always say that people are pinning photos to Facebook and Instagram about what they just made for dinner. Pinterest is a collection of recipes that people are going ot make for the rest of the month.
Inspire people with your pins, don’t just say “On sale now for $14.99 – get it now!” Be a little creative, add a little humor and personality and watch the engagement grow.
In the coming months, I will cover topics that include how businesses can get the most from Pinterest, how to create great pins, what types of Pinterest boards to create, and how to get more traffic to your site using this innovative social networking tool.