Blogging is one of the best and cheapest ways to drive traffic to your website. But if you want to generate revenue from this traffic, you need to apply several tactics that convert traffic to leads.
Therefore, to help you generate maximum leads from your blog posts I have created this list of fresh and powerful techniques…
#1 Promote targeted lead magnets
Lead magnets and multiple opt-in forms have become the norm these days. When I visit most blogs, I am greeted by popup forms, end-of-post forms, sidebar forms, ribbons, etc. asking me to sign up in exchange for a free offer. These forms do extremely well in converting blog traffic into email leads. Popups, for example, can increase your website’s conversion rate by more than 300%.
But if you want to get even higher conversions, you should create several offers for the different blog posts on your website like they do on the Hubspot blog.
For instance, when you visit this post on 20 Instagram Hacks and Features or other posts related to Instagram you are prompted to sign up for an Instagram template through their end-of-post and slider opt-in forms.
But when you visit this post on the 9 Email Marketing Habits it Pays to Break you are encouraged to sign up for an ebook on email marketing.
This way of only displaying lead magnets relevant to the post ensures that more visitors convert to subscribers. If they had just displayed the Instagram templates lead magnet, on all blog posts, conversions would be lower.
Most good opt-in form tools can be set to display only on one or more pages of your website. So, this should be easy to set up if you already have several lead magnets.
Another lead magnet that can convert better than this is the content upgrade where you create a unique lead magnet for each blog post. Brian Dean found that content upgrades can increase conversion rates by 785%.
I have had great success with content upgrades too. You can see one on my post on How to Become a Successful Social Media Manager.
Here I offer a PDF version of the post and some tips on how to get clients as the content upgrade. This is the only blog post where I promote this email course. Most people who read the post are interested in becoming freelance social media managers and want to learn how to get clients too. So, a lot of them sign up.
Creating several content upgrades can be time consuming, but it is worth it especially if the post gets a lot of traffic.
#2 Advanced visitor tracking
No matter how many email leads you try to capture from your blog using the above techniques, most of them will leave without signing up. On average websites convert at 1.95% only.
Hence, you should use a website visitor tracking software. These tools keep track of people visiting your website and provide details like what pages they visited and how to reach them.
One such tool I have recently tried is Leadfeeder. It integrates with Google Analytics and tracks visits and shows you the pages they visited, which traffic source referred them, where they are located and where they work. It also shows you if any of your Linkedin contacts work at the company so that you can contact them quickly.
I find it akin to Linkedin’s who’s viewed your profile feature. If your blog gets a decent amount of traffic and you are in the B2B sector you should give it a try. Linkedin generates 80% of B2B leads.
#3 Use more long tail keywords
While searching for keywords for your blogs posts you have two options. One is to find general short ones which have massive search volumes. The other is to find long tail keywords. These are keywords that are more than 3 words long. The search volume will not be as high as the ones for short keywords, but the competition will be low. So, you can rank for them with a smaller effort. Also, you will be able to attract the exact target audience you are looking for.
As you will be able to attract the right target audience, your conversions from visitors to subscribers will be high. Especially if you follow my above tips and create different lead magnets for posts on different topics.
To find long tail keywords you can use Ubersuggest’s free keyword tool. It’s a nice alternative to the Keyword Planner as you don’t need to sign up and it shows you the exact number of searches instead of a range. Just visit the site and type in the keyword, choose the type of results as Web and the language/country and click on ‘Look Up’.
As you can see from the below screenshot, I looked up a long tail keyword and it displays the exact search volume, CPC cost, and competition.
It also displays search data for relevant keywords.
Look through your blog posts before you begin writing an entire post that targets long tail keywords. You might already have some posts that can be optimized with long tail keywords.
#4 Retarget key post visitors
Retargeting is another method you can use to convert people who abandon your site without converting. Retargeting can be done by placing a pixel from a social network like Facebook, Pinterest or Linkedin on your blog. When a person visits your site, the pixel will track their visit. You can later retarget them with ads on the social network(s) you are retargeting with.
Using retargeting you can either track people who visited any page on your blog or a specific blog post or page. The best option is to target people who visited a certain page. As you can then display ads promoting highly relevant lead magnets to them. For some page visits, you can also directly promote products and services.
For example, if you were a roof fixing company and you have a post titled ‘How much does it cost to fix a roof’ and you have a retargeting pixel installed. You know that every person visiting this post is very interested in hiring a roof fixer as opposed to someone who visited a post on roof fixing tips. Hence, instead of promoting a lead magnet you can promote a consultation page.
Retargeting can be done on most of the top social networks and even on search engines, but the best option is Facebook as it has over 2 billion users. It is more likely that the people who visited your website will be active there.
#5 Call to action in bios
A technique that is very effective in converting blog traffic to subscribers is adding a call to action in your bio. In all your blog posts you should include a call to action like ‘For more tips visit this page and download my free ebook on [Insert Topic]’ and insert a link.
This technique can be very effective when you write guest posts on high trafficked blogs. To get the most out of it try to promote a lead magnet that is similar to the topic of the landing page.
Here’s an example of Kim George promoting a lead magnet in the bio of her post on 3 Easy to Use Motion Graphic Tools.
Another option is to add a click opt-in form to your bio. This is where a popup opt-in form appears when someone clicks on the link in the bio. You can do this for the posts on your blog, but before you do it on blogs you guest post on make sure you get the permission of the editor or blog owner. Not all of them will be comfortable with it.
#6 Create a content library
A content library is an effective way to convert blog traffic into leads. You can place all the lead magnets you create in one place.
People can browse through the options available and sign up for whatever they want. You can also create a content library where people only have to sign up once to access all the lead magnets. Both the above options have their advantages and disadvantages.
Asking people to sign up once for all the lead magnets might have a higher conversion rate, but you won’t know what topics interest each subscriber. But when you ask people to sign up for different lead magnets, conversions might be lower, but you will understand their individual interests better. You won’t need to promote all future content and products to everyone. This will keep open and click rates high and unsubscriptions low.
Here’s an example of a content library from Leadpages. They have resources on various topics.
To convert maximum leads from your content library, make sure you promote it on your blog by adding it to your menu, placing an ad in the sidebar, placing ads within your blog posts, etc.
Now use these fresh tactics to generate maximum leads from your blog posts
These are all the various methods you can use to generate maximum leads from your blog posts. Get started with the easy ones like installing a tracking software, placing retargeting pixels and adding a call to actions to bios first.
While these simpler methods are doing their job, you can invest your time into the more time-consuming tactics like creating and promoting targeted lead magnets, writing content with long tail keywords and setting up a content library.
Which of the above tactics have you used to generate maximum leads from your blog posts? Did I forget to list any important ones? Please leave your comments below.