Occasionally, after months of blogging, we sometimes forget the original intention of starting a blog.
To make money.
And as a result, we cease to look at our blog objectively and to think critically about how we can increase its value.
In fact, quite recently I fell into this trap as well, and I was missing all of the opportunities that we had on our blog to increase its value.
Finally, I snapped out of it and did these 5 things to increase the value of our blog.
Redirect People To The Pricing Page
If you have a product, then chances are you have a sales page or a pricing page. This is the page you want everyone to go to because it’s the last page they see before becoming a customer.
The more people that see this page, the more people who will sign up for your product.
Now, without a doubt, you have a link to your pricing page in your navigation menu – that’s a no-brainer.
However, many people confuse this by thinking that it’s enough, but it’s not.
In my experience, readers can become blind to navigation bars, so it’s wise to include additional calls to actions inside your content, such as the following:
The red button below is a call to action, relevant to the article, that invites people to the pricing page to check out the software.
Consider all of your top blog posts and what specific calls to actions can you create to invite people to check out your product. It only takes a few minutes to design a simple button and then redirect people to the pricing page, but you’ll be surprised how much of a difference it can make.
Add A Scrollbar To Increase Opt-Ins
When you’re not directing people to your pricing page you want to be capturing their email address. Remember, this is what separates beginner bloggers from advanced bloggers.
One way to do this is adding a scrollbar, like this:
Groove has over 50k subscribers to their newsletter, and one of the main opt-in tactics they use is the scroll bar, which is less intrusive than a pop-up, but still blatant enough that it’s difficult to ignore.
If you don’t have this on your blog yet, there are many WordPress plugins, often free, that can be used on your blog.
And, to piggyback off the last example, it only takes a few minutes to install and set up.
Add Content Upgrades To Your Posts
A much more customized and less intrusive way to increase opt-ins is the content upgrade.
A content upgrade is essentially when you provide people with the option to get more information out of the article in exchange for their email.
An example of this would be to write an article about 5 ways to increase the value of your blog, and then, at the end, include a content upgrade that included another 5 ways
The benefit of this is that it’s extremely targeted to the reader and relevant to the article. Additionally, you’re giving something in exchange for the email, that goes beyond the free content you’ve already handed out.
While these can take a bit more time to put together, they’ve been shown to dramatically increase opt-ins.
Create A Newsletter Course For New Signups
Many people just take email addresses, and then do nothing but send out the occasional email.
Personally, I like to immediately send the subscriber on a journey. Get them in the habit of expecting content and opening my emails.
So, when people opt into our newsletter they start on a 5-day blogger crash course. This is a way to provide additional information to our sign-ups, but also to organically market our products.
P.S – as you’ll see from the next section, a newsletter course is a perfect place to add affiliate links in addition to your blog posts.
Add Affiliate Links To Your Posts
Even if you have your own product, it doesn’t mean you can’t be an affiliate for other tools you actually use.
I was shocked to find that many of the tools I use every day have generous affiliate programs, and I was linking to them in my posts without taking advantage of this.
So, not only did we change those links to be affiliate links, but we also created a dedicated post on the tools we use to grow our business.
Pat Flynn always says that his most profitable page is his resource page, and I don’t see why it should be any different for us!
Now It’s Your Turn
All of these are best practices for getting the most value out of your blog, and the early you start implementing them, the more value you will get over time.
>What I like about just about all of these examples is they aren’t ongoing work. You can create one content upgrade, add affiliate links to a post, or add calls to action to your pricing page to any existing post, and then you never have to touch it again.
What other ways are there to increase the value of your blog?