Pinterest is a social network that is often overlooked when it comes to driving traffic. However, recent data has shown that Pinterest is only second to Facebook when it comes to social referral traffic. It even drives more traffic than Twitter!
Another great thing about Pinterest is that it’s not as time-sensitive as Facebook or Twitter. I’ve had pins that didn’t get a lot of attention right away, but began to gain traction months after posting. Pinning your blog posts now can help drive traffic to your site months and even years in the future!
Pins on Pinterest can also boost your site’s SEO, as each pin to your site is like a link to your website, increasing your site’s link juice and help you rank better in searches.
Here’s how you can take advantage of the power of Pinterest to drive more traffic to your blog.
If you’re new to Pinterest, you’ll need to grow your following to make sure that people are actually seeing your pins. The more often you pin, the more you will boost your visibility on the platform, helping you get more followers.
Make time to pin a few things every day, even if it’s not your own content. The more followers you have, the more traffic you can send to your blog!
Pin your blog posts
It’s obvious you should pin your blog posts to drive traffic to them, but how you pin your posts is important too. A common mistake is to create a Pinterest board called “My Blog Posts”, but in reality, people aren’t likely to follow those kinds of boards.
Instead, create several boards with the various topics you cover on your blog and pin your relevant posts to those boards along with other related content. This way you are adding more value to your Pinterest followers, making people more likely to follow you and your boards.
Don’t be afraid to also pin your blog posts multiple times as people may have missed the pin the first time you shared it. Just make sure to wait a reasonable amount of time before pinning the same post again, and pin it to a different board that is also relevant.
Include relevant keywords in the pin description
The description area of your pin tells Pinterest what your pin is about and will help your pin rank better in relevant searches on Pinterest. Try to be specific with your keywords because it’s easier to rank for more specific search phrases than general ones. For example, if you posted a recipe on your blog for cookies, don’t just write “chocolate chip cookie recipe”. Instead, write “Healthy gluten-free chocolate chip cookie recipe”.
Pinterest is a powerful search tool. In fact, many people now bypass Google and go straight to Pinterest search when they are trying to find something visual! The more your pins get ranked in search on Pinterest, the more traffic they will bring to your site so make sure to take advantage of the pin description.
Create a Pinterest-specific graphic for each blog post
Pinterest images that are tall and narrow will display better on the platform than horizontal or square images and will take up more space in the feed. Create an image for each of your blog posts that is specifically created just for Pinterest. Use an image that is interesting, relevant, and will catch attention in the feed.
Include the title of your blog post in the image to entice people to click through. Usually when people are scrolling through Pinterest they are looking at the images, not reading the description. So including the title in the graphic will tell people what they will get from clicking through so you can get that pinner off Pinterest and onto your site!
Turn your blog post into an infographic
If you’ve got content that will work, go one step further and convert your blog post into an infographic. An informative or entertaining infographic is more likely to be repinned by others, helping your pin get more impressions and click throughs.
You can work with a graphic designer to create this, or use a free online social media graphic tool to create it yourself. Don’t forget to include your logo and URL on the infographic in case people share it somewhere else and forget to link back to you.
These 5 tips should give you a good starting point to driving more visitors from Pinterest to your blog. As with most social networks, there’s no quick and easy “tricks” to grow your audience and influence on Pinterest. However as you implement these tactics over time, your Pinterest audience will grow along with your traffic.
What other ways do you use Pinterest to drive traffic to your blog?